Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Building innovation into Marlborough food & beverage sector

MEDIA RELEASE

12 April 2013


Building innovation into Marlborough’s food and beverage sector

The untapped potential of Marlborough’s primary sector, if cleverly exploited, could take this region out in front of the field as an export earner according to a report prepared for the Marlborough Research Centre (MRC).

The research, examining the prospects for innovation with existing primary products, suggests that these industries could be transformed, said MRC chief executive Gerald Hope.

“There’s enormous scope for products which are health and performance oriented. It’s about turning smart ideas and clever science into new products and processes which will meet the expectations of the future,” said Mr Hope.

The report is the work of the Massey University-based Riddet Institute which was asked to look at ways to develop and enhance the value of the primary produce of this region.

Riddet Institute general manager Mark Ward said it quickly became clear that advances could be made by creating new partnerships between the primary industries and scientific researchers, underpinned by support from central and local government.

“Aquaculture, wine and other natural products already produced in Marlborough could provide the raw material for production at the next level; creating natural based extracts and nutrients that promote health and wellbeing for an international market which is large and growing – and immensely valuable.”

“Marlborough is already a valuable brand associated with wine and greenshell mussels for example but it also has the potential to become an international brand that is synonymous with food and beverage innovation.”

Late last year a group of 12 Marlborough-based companies took part in this research project and the final report from that work is now being circulated for feedback.

Mr Hope says the MRC board, which has formally adopted the report, believes it will help focus attention on Marlborough’s particular areas of natural competitive advantage.

“It’s exciting to think that this piece of research could be the catalyst to transform the aquaculture and natural extracts sector in Marlborough as it currently operates.”

The Research Centre and Riddet Institute are now establishing a formal partnership to develop a food and beverage cluster in Marlborough.


Mr Ward says the cluster approach will connect Marlborough businesses into the existing national food and beverage network, assisting the businesses involved to attract attention and support from Government agencies, investors, sponsors and research providers.

Massey University vice chancellor Steve Maharey will be in Blenheim on Friday 19 April to launch the Riddet report with an address in which he will outline his views on the potential for this country in agrifood innovation and higher education.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news