Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


China honours New Zealand tourism operator

China honours New Zealand tourism operator

12 Apr 2013

A family-owned New Zealand tourism company’s exceptionally warm welcome to Chinese tourists has been recognised with a prestigious Chinese tourism award.

Abel Tasman Sea Shuttle, a water taxi service on the coast of one of New Zealand’s famed national parks, has beaten some of the world’s largest tourism operators to win a Service Quality award (Silver) at the China Outbound Travel & Tourism Market in Beijing - China’s leading outbound travel exhibition.

The Chinese Tourists Welcoming Awards (CTW) recognises companies that go the extra mile to accommodate Chinese travellers and meet their specific requirements. Previous award winners include United Airlines, Avis and the Seychelles Tourism Board.

Abel Tasman National Park
Abel Tasman Sea Shuttle is based at picturesque Kaiteriteri Beach, near the South Island town of Nelson and on the edge of the Abel Tasman National Park.

Thousands of national and international visitors visit Abel Tasman each year, spending anything from a few hours to several days in the park's huge expanse of sheltered coastal waters and native forests filled with diverse wildlife.

The Abel Tasman Coastal Track - one of New Zealand’s nine ‘Great Walks’ - is a major attraction. Walkers can complete the 51km track, which runs the length of the park through coastal forest and along golden sand beaches, in three-to-five days.

The track is made up of a series of shorter easy to moderate walks between bays that are also popular with day trippers and sea kayakers.

Access to the park is by water and Abel Tasman Sea Shuttle runs a fleet of boats offering regular water taxi connections between the many bays and scenic cruises.

Chinese tourists
Abel Tasman Sea Shuttle co-owner Keith Knapp says he is thrilled with the acknowledgement of the work the company has put in to attract Chinese tourists.

"It is a real thrill to see our little company up there with the likes of United Airlines and Avis. Chinese tourists still make up a small percentage of our business but we noticed a huge increase at the end of the summer season and have put a lot of effort into preparing for the predicted influx," Knapp said.

Abel Tasman Sea Shuttle trains staff in customer services specific to the Chinese market, including Chinese culture and history, cultural nuances and basic language skills. Marketing information such as brochures, the website and promotional videos have been translated into Chinese.

"When the Chinese do arrive they are absolutely amazed that we have gone to so much trouble. We have noticed they are becoming more adventurous so for us it is about attracting Chinese visitors to the Abel Tasman and making it easy for them," Knapp said.

Values and integrity
China is New Zealand’s fastest growing market for international visitors. Earlier this week NZ Prime Minister John Key predicted the number of Chinese tourists would grow five-fold over the next five years to one million visitors annually.

Dr Wolfgang Arlt from the China Outbound Tourism Research Institute, which runs the awards, says from 2013 China will be the largest outbound tourism market in the world, spending more than $100 billion US on travel.

Tourism marketer Zane Smith of Vation Ltd, who was in Beijing to accept the award for Abel Tasman Sea Shuttle, said it recognised the company’s strong values, integrity and great service.

"Within minutes of winning I was being approached by Chinese outbound tour companies so the win will have a positive impact on business," Smith said.

"I have worked in the tourism industry for 21 years and have never seen a new market emerge so quickly. Even in the last year the dynamics of the Chinese market has changed, we are now seeing wealthier, more educated and well-travelled Chinese coming to New Zealand. There is huge opportunity for tourism businesses especially as the Chinese also travel in our shoulder and winter seasons."

Background: Abel Tasman Sea Shuttle

Abel Tasman Sea Shuttle is a family-owned water taxi company that operates from Kaiteriteri Beach in the Nelson Tasman region of New Zealand’s South Island.

The company runs purpose-built ferries offering scenic cruises and water taxi services to all the bays on the Abel Tasman National Park coastline, picking up and dropping off walkers and day visitors.

The sea shuttles are designed and built by company staff, and feature indoor and outdoor viewing areas so that passengers can enjoy the beauty of outstanding New Zealand coastal scenery.

More information

Nelson Tasman region

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing: Affordability Drops 14%, Driven By Auckland Prices

Housing affordability across New Zealand fell 14 percent in the year ending November 2014, with Auckland’s lack of affordability set to reach levels it hit during the height of the global financial crisis, according to the latest Massey University Home Affordability Report More>>

ALSO:

The Dry: Fonterra Drops Forecast Milk Volumes By 3.3 Percent

Fonterra Cooperative Group, the worlds largest dairy exporter, reduced its milk volume forecast for the 2014-2015 season by 3.3 per cent due to the impact of dry weather on production in recent weeks. More>>

ALSO:

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news