Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


A New Kind of Line Launches Samsung Galaxy S4 Phone

A New Kind of Line Launches Samsung Galaxy S4 Phone
 
Auckland, New Zealand, April 19 — Samsung’s hotly-anticipated new smartphone – the Galaxy S4 – is not for sale for another eight days (27 April) but more than 2000 New Zealanders have already joined a queue to become some of the first in the world to own one.
 
But unlike most queues, this one doesn’t involve any standing around – you can get to the front from the comfort of your own home.
 
People join the line through their social networks on either Twitter of Facebook. Progress towards the front of the line is made when people in your network interact with shared content from the competition website. The more likes and comments you get, the more you move.
 
It’s both a practical and creative way for the global technology brand to use technology itself to launch its latest piece of technology.
 
While you manage your place in the line online, there’s also a tangible, real time presence on display in Aotea Square. A 50 x 3.2 metre LED billboard broadcasts to passers-by what’s happening in the virtual line and spectators can view progress of participants as they work their way towards the front.
 
‘The Galaxy S4 is stacked full of new technology so it’s only right we launch it with something new and innovative and that’s exactly what the online line is. It’s a fun campaign and the integration between social media and its real-time representation on a big screen has never been done before in New Zealand,” says Samsung New Zealand marketing director Mike Cornwall.
 
The first three people in the line win a Galaxy S4 and VIP weekend in Auckland. Altogether 623 people in line will win a prize – ranging from $50, $250 and $500 vouchers. The line closes at midday on Friday 26 April.
 
Unveiled on March 15 at the Samsung Unpacked event in New York, the Samsung GALAXY S4 is set to redefine the smartphone experience. The device features the world’s first Full HD Super AMOLED display and 5-inch large screen for stunning viewing quality and a host of new applications including S-Translator, Smart Scroll and Smart Pause.
 
The Samsung Galaxy S4 is also equipped with a 13 megapixel rear camera and Dual Shot for simultaneous use of both front and rear cameras. It includes 12 different shooting modes for capturing the perfect shot. 
 
*NOTE: The first three in the virtual line win a Samsung Galaxy S4 experience including:
·    flights to and from Auckland and a limo ride to Aotea Square;
·    personal delivery of the phone and S View Cover & car kit accessories
·         accommodation in Auckland on the Friday and Saturday nights
·    a SkyTower bungy jump, helicopter ride to and from Waiheke Island and lunch at Mudbrick Vineyard & restaurant.
 
ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Interest Rates: Wheeler Hikes OCR To 3% On Inflationary Pressures, Eyes Kiwi

Reserve Bank governor Graeme Wheeler lifted the official cash rate for the second time in as many months, saying non-tradable inflationary pressures were "becoming apparent" in an economy that’s picking up pace and he's watching the impact of a strong kiwi dollar on import prices. More>>

ALSO:

Scoop Business: Equity Crowd Funding Carries Risks, High Failure Rate

Equity crowd funding, which became legal in New Zealand this month, comes with a high risk of failure based on figures showing existing forays into social capital have a success rate of less than 50 percent, one new entrant says. More>>

ALSO:

Scoop Business: NZ Migration Rises To 11-Year High In March

The country gained a seasonally adjusted 3,800 net new migrants in March, the most since February 2003, said Statistics New Zealand. A net 400 people left for Australia in March, down from 600 in February, according to seasonally adjusted figures. More>>

ALSO:

Hugh Pavletich: New Zealand’s Bubble Economy Is Vulnerable

The recent Forbes e-edition article by Jesse Colombo assesses the New Zealand economy “ 12 Reasons Why New Zealand's Economic Bubble Will End In Disaster ”, seems to have created quite a stir, creating extensive media coverage in New Zealand. More>>

ALSO:

Thursday Market Close: Genesis Debut Sparks Energy Rally

New Zealand stock rose after shares in the partially privatised Genesis Energy soared as much as 18 percent in its debut listing on the NZX, buoying other listed energy companies in the process. Meridian Energy, MightyRiverPower, Contact Energy and TrustPower paced gains. More>>

ALSO:

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news