Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


A New Kind of Line Launches Samsung Galaxy S4 Phone

A New Kind of Line Launches Samsung Galaxy S4 Phone
 
Auckland, New Zealand, April 19 — Samsung’s hotly-anticipated new smartphone – the Galaxy S4 – is not for sale for another eight days (27 April) but more than 2000 New Zealanders have already joined a queue to become some of the first in the world to own one.
 
But unlike most queues, this one doesn’t involve any standing around – you can get to the front from the comfort of your own home.
 
People join the line through their social networks on either Twitter of Facebook. Progress towards the front of the line is made when people in your network interact with shared content from the competition website. The more likes and comments you get, the more you move.
 
It’s both a practical and creative way for the global technology brand to use technology itself to launch its latest piece of technology.
 
While you manage your place in the line online, there’s also a tangible, real time presence on display in Aotea Square. A 50 x 3.2 metre LED billboard broadcasts to passers-by what’s happening in the virtual line and spectators can view progress of participants as they work their way towards the front.
 
‘The Galaxy S4 is stacked full of new technology so it’s only right we launch it with something new and innovative and that’s exactly what the online line is. It’s a fun campaign and the integration between social media and its real-time representation on a big screen has never been done before in New Zealand,” says Samsung New Zealand marketing director Mike Cornwall.
 
The first three people in the line win a Galaxy S4 and VIP weekend in Auckland. Altogether 623 people in line will win a prize – ranging from $50, $250 and $500 vouchers. The line closes at midday on Friday 26 April.
 
Unveiled on March 15 at the Samsung Unpacked event in New York, the Samsung GALAXY S4 is set to redefine the smartphone experience. The device features the world’s first Full HD Super AMOLED display and 5-inch large screen for stunning viewing quality and a host of new applications including S-Translator, Smart Scroll and Smart Pause.
 
The Samsung Galaxy S4 is also equipped with a 13 megapixel rear camera and Dual Shot for simultaneous use of both front and rear cameras. It includes 12 different shooting modes for capturing the perfect shot. 
 
*NOTE: The first three in the virtual line win a Samsung Galaxy S4 experience including:
·    flights to and from Auckland and a limo ride to Aotea Square;
·    personal delivery of the phone and S View Cover & car kit accessories
·         accommodation in Auckland on the Friday and Saturday nights
·    a SkyTower bungy jump, helicopter ride to and from Waiheke Island and lunch at Mudbrick Vineyard & restaurant.
 
ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Farming: Alliance Plans To Start Docking Farmer Payments

Alliance Group, New Zealand's second-largest meat cooperative, plans to start withholding some stock payments to its farmers from next week to bolster its balance sheet and force suppliers to meet their share requirements. More>>

ALSO:

Gambling: SkyCity First Half Profit Rises 30%, Helped By High Rollers

SkyCity anticipates the Auckland business will benefit from government gaming concessions which were triggered on Nov. 11 in recognition of SkyCity’s $470 million Convention Centre development. Morrison said the concessions would allow the Auckland business to lift its activity during peak period, noting it had a record revenue week over the Christmas and New Year period. More>>

ALSO:

Money For Light: Kiwi Scientists Secure Preferential Access To Synchrotron

Science and Innovation Minister Steven Joyce today announced a three-year investment of $2.8 million in the Australian Synchrotron, the largest piece of scientific infrastructure in the Southern Hemisphere, to secure preferential access for Kiwi scientists. More>>

Telco Industry Report: Investment Hits $1.7 Bln A Year

Investment in the telecommunications sector is $1.7 billion a year, proportionately one of the highest levels in the OECD, according to a report released today on the status of the New Zealand sector. More>>

ALSO:

PGPs: New Programme Sets Sights On Strong Wool

A new collaboration between The New Zealand Merino Company (NZM) and the Ministry for Primary Industries (MPI), announced today, aims to deliver premiums for New Zealand's strong wool sector... More>>

ALSO:

Restrictions Lifted: No Further Tau Flies Found

The Ministry for Primary Industries (MPI) confirms that all restrictions on the movement of fruit and vegetables in Manurewa, Auckland, due to the Tau fly, have been lifted as of 2.26pm on Sunday 7 February. More>>

Crowdfinding: Awaroa Beach To Become Public Land If Appeal Succeeds

Conservation Minister Maggie Barry says a privately-owned beach will become part of the Abel Tasman National Park if an online crowdfunding campaign to buy it succeeds... More>>

ALSO:

Meat Workers Union: Waitangi Mondayisation Flaunted By Large Employer Of Maori

At the AFFCO Talley owned meat plant in Rangiuru, the company has resorted to bullying and threats... saying they could be disciplined and their union sued for an unlawful strike if workers exercise their rights to a paid day off tomorrow. More>>

Earlier:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news