Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


NZ’s most popular dark chocolate Fairtrade Certified

Whittaker's Procurement and Export Manager Matt Whittaker



Fairtrade applauds Whittaker’s making NZ’s most popular dark chocolate Fairtrade Certified

Whittaker’s proudly announces New Zealand’s top-selling dark chocolate block will now be Fairtrade Certified. Fairtrade Certified 72% Dark Ghana 250g will be on shelves in time for Fair Trade Fortnight 4-19 May. Whittaker’s is the Exclusive Chocolate Sponsor for Oxfam’s ‘Biggest Coffee Break’ and ‘Biggest Chocolate Break’, which are held during Fair Trade Fortnight.

Whittaker’s two top selling 250g blocks are now both Fairtrade Certified – 5 Roll Refined Creamy Milk and 72% Dark Ghana.

Steve Knapp, CEO, Fairtrade Australia and New Zealand said: “We welcome and applaud Whittaker’s increasing commitment to improving the lives of thousands of small-scale cocoa farmers in West Africa.

“Fairtrade certification delivers measurable impact on the ground for farmers as they receive a fair price for their cocoa and an additional investment to support their families and local community, from better schooling and health services to improving farming practices.

“Consumers can also show their support by making the simple choice to purchase chocolate with the FAIRTRADE Mark,” said Mr Knapp.

Whittaker’s Procurement & Export Manager Matt Whittaker said: “We go to significant lengths to source our Fairtrade ingredients, including sugar from the Coopeagri cooperative in Costa Rica and cocoa beans from the Kuapa Kokoo cooperative in Ghana.”

With the additional income derived from the Fairtrade Premium, Ghana’s Kuapa Kokoo cocoa co-operative has undertaken many projects to improve the lives of its farmers and their families and communities, including: constructing wells for clean drinking water, instigating a mobile health programme, and building classrooms and day care centres for children.

Converting its 72% Dark Ghana 250g block to Fairtrade has meant Whittaker’s has tripled its purchases of Fairtrade Certified cocoa from the Kuapa Kokoo co-operative, which Mr Whittaker has visited as part of the company’s focus on Fairtrade.

“We’re very proud to announce another one of our best-selling products is Fairtrade Certified. This is a big step in our ongoing commitment to Fairtrade,” said Mr Whittaker.

The family-owned New Zealand company is working with international Fairtrade cooperatives to secure continuity and reliability of supply of more high quality Fairtrade Certified ingredients.

“When we’re satisfied we can ensure security of supply and maintain quality for our customers, we’ll look to continue extending Fairtrade certification across more of our varieties.

“We have a commitment to producing only chocolate of the highest quality. Whittaker’s is the only major chocolate manufacturer in New Zealand that ensures quality by controlling the whole manufacturing process – from bean to bar,” said Mr Whittaker.

In December 2012, Whittaker’s 5 Roll Refined Creamy Milk was voted New Zealand’s favourite Fairtrade product in the ‘Large Category’ of the inaugural Fairtrade Product Awards. Earlier in 2012, Whittaker’s was voted New Zealand’s Most Trusted Brand in the Reader’s Digest awards.

Whittaker’s Fairtrade Certified 72% Dark Ghana 250g block will be available nationwide at no extra cost to consumers.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Internet: NZ Govt Lifts Target Speeds For Rural Broadband

The government has lifted its expectations on faster broadband speeds for rural New Zealand as it targets increased spending on research and development in the country's information and communications technology sector, which it sees as a key driver for export growth. More>>


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Scouring: Cavalier Merger Would Extract 'Monopoly Rents' - Godfrey Hirst

A merger of Cavalier Wool Holdings and New Zealand Wool Services International's two wool scouring operations would create a monopoly, says carpet maker Godfrey Hirst. The Commerce Commission on Friday released its second draft determination on the merger, maintaining its view that the public benefits would outweigh the loss of competition. More>>


Scoop Review Of Books: She Means Business

As Foreman says in her conclusion, this is a business book. It opens with a brief biographical section followed by a collection of interesting tips for entrepreneurs... More>>


Hourly Wage Gap Grows: Gender Pay Gap Still Fixed At Fourteen Percent

“The totally unchanged pay gap is a slap in the face for women, families and the economy,” says Coalition spokesperson, Angela McLeod. Even worse, Māori and Pacific women face an outrageous pay gap of 28% and 33% when compared with the pay packets of Pākehā men. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news