Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ’s most popular dark chocolate Fairtrade Certified


Whittaker's Procurement and Export Manager Matt Whittaker

MEDIA RELEASE

FOR IMMEDIATE RELEASE

Fairtrade applauds Whittaker’s making NZ’s most popular dark chocolate Fairtrade Certified

Whittaker’s proudly announces New Zealand’s top-selling dark chocolate block will now be Fairtrade Certified. Fairtrade Certified 72% Dark Ghana 250g will be on shelves in time for Fair Trade Fortnight 4-19 May. Whittaker’s is the Exclusive Chocolate Sponsor for Oxfam’s ‘Biggest Coffee Break’ and ‘Biggest Chocolate Break’, which are held during Fair Trade Fortnight.

Whittaker’s two top selling 250g blocks are now both Fairtrade Certified – 5 Roll Refined Creamy Milk and 72% Dark Ghana.

Steve Knapp, CEO, Fairtrade Australia and New Zealand said: “We welcome and applaud Whittaker’s increasing commitment to improving the lives of thousands of small-scale cocoa farmers in West Africa.

“Fairtrade certification delivers measurable impact on the ground for farmers as they receive a fair price for their cocoa and an additional investment to support their families and local community, from better schooling and health services to improving farming practices.

“Consumers can also show their support by making the simple choice to purchase chocolate with the FAIRTRADE Mark,” said Mr Knapp.

Whittaker’s Procurement & Export Manager Matt Whittaker said: “We go to significant lengths to source our Fairtrade ingredients, including sugar from the Coopeagri cooperative in Costa Rica and cocoa beans from the Kuapa Kokoo cooperative in Ghana.”

With the additional income derived from the Fairtrade Premium, Ghana’s Kuapa Kokoo cocoa co-operative has undertaken many projects to improve the lives of its farmers and their families and communities, including: constructing wells for clean drinking water, instigating a mobile health programme, and building classrooms and day care centres for children.

Converting its 72% Dark Ghana 250g block to Fairtrade has meant Whittaker’s has tripled its purchases of Fairtrade Certified cocoa from the Kuapa Kokoo co-operative, which Mr Whittaker has visited as part of the company’s focus on Fairtrade.

“We’re very proud to announce another one of our best-selling products is Fairtrade Certified. This is a big step in our ongoing commitment to Fairtrade,” said Mr Whittaker.

The family-owned New Zealand company is working with international Fairtrade cooperatives to secure continuity and reliability of supply of more high quality Fairtrade Certified ingredients.

“When we’re satisfied we can ensure security of supply and maintain quality for our customers, we’ll look to continue extending Fairtrade certification across more of our varieties.

“We have a commitment to producing only chocolate of the highest quality. Whittaker’s is the only major chocolate manufacturer in New Zealand that ensures quality by controlling the whole manufacturing process – from bean to bar,” said Mr Whittaker.

In December 2012, Whittaker’s 5 Roll Refined Creamy Milk was voted New Zealand’s favourite Fairtrade product in the ‘Large Category’ of the inaugural Fairtrade Product Awards. Earlier in 2012, Whittaker’s was voted New Zealand’s Most Trusted Brand in the Reader’s Digest awards.

Whittaker’s Fairtrade Certified 72% Dark Ghana 250g block will be available nationwide at no extra cost to consumers.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

R18: The Warehouse Group Praised For Removing Games

The decision by New Zealand’s largest retailer The Warehouse Group (TW Group), to withdraw stocks of the latest version of Grand Theft Auto V (GTA V) and other R18 games, has been praised by advocacy group Stop Demand Foundation. More>>

ALSO:

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news