Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Auckland set to capitalise on America’s Cup

Media release

6 May 2013

Auckland set to capitalise on America’s Cup

Auckland Tourism, Events and Economic Development (ATEED) is finalising a comprehensive programme to generate export growth, overseas investment, conference business and tourism off the back of the America’s Cup in San Francisco.

ATEED in partnership with New Zealand Trade and Enterprise will use the July-to-September event to showcase Auckland and New Zealand’s most innovative companies, forge new business relationships, host established contacts and brokering deals.

ATEED chief executive Brett O’Riley says the programme, at the eye-catching Waka Maori venue – part of Emirates Team New Zealand’s San Francisco base and nearing completion – will build a crucial economic legacy.

“We want to see Grant Dalton and Emirates Team New Zealand win on the water while we create economic wins for New Zealand and Auckland off the water,” says Brett O’Riley.

“The America’s Cup and its global audience provides unique showcasing and opportunities for key Auckland industry sectors which will drive the region’s export-led economic growth and international tourism,” says Brett O’Riley.

ATEED will focus on key growth sectors including marine, information and communications technology (ICT), food and beverage, health technology, conference hosting and luxury tourism at San Francisco.

“Auckland plans to become an innovation hub of the Asia-Pacific region, and San Francisco is a great place to showcase the region’s new projects such as the Wynyard Quarter Innovation Precinct,” says Brett O’Riley.

ATEED’s investment in the ‘NZ Inc’ project is likely to be about $850,000 – including funding towards Waka Maori’s establishment as the showcasing venue on the San Francisco waterfront and the Auckland business promotional programme.

“We are pleased to directly support Emirates Team New Zealand. Auckland is the spiritual home of the America’s Cup in New Zealand, and it is fitting for ATEED – on behalf of Auckland Council – to back the 2013 challenge directly,” says Brett O’Riley.

“We were delighted that Waka Maori’s owner, the successful Auckland iwi business Ngati Whatua o Orakei, gave its blessing for the waka to reprise its Rugby World Cup 2011 role as a unique and memorable business venue. This will be excellent exposure for a great Auckland iwi business success story.”

Auckland Mayor Len Brown says: “This will be a major opportunity to connect with investors in sectors which are at the heart of our Economic Development Strategy, in particular technology.

“San Francisco and the Silicon Valley have been identified as target areas for Auckland firms expanding into global technology markets. I hope the America’s Cup events will create opportunities for Auckland firms to get a foothold in this market and benefit from American expertise.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Full: Dairy Payouts Steady, Cash Will Be Tight

Industry body DairyNZ is advising farmers to focus on strong cashflow management as they look ahead to the 2015-16 season following Fonterra's half-year results announcement today. More>>

ALSO:

First Union: Cotton On Plans To Use “Tea Break” Law

“The Prime Minister reassured New Zealanders that ‘post the passing of this law, will you all of a sudden find thousands of workers who are denied having a tea break? The answer is absolutely not’... Cotton On is proposing to remove tea and meal breaks for workers in its safety sensitive distribution centre. How long before other major chains try and follow suit?” More>>

ALSO:

Scoop Business: NZ-Korea FTA Signed Amid Spying, Lost Sovereignty Claims

A long-awaited free trade agreement between New Zealand and South Korea has been signed in Seoul by Prime Minister John Key and the Korean president, Park Geun-hye. More>>

ALSO:

PM Visit: NZ And Viet Nam Agree Ambitious Trade Target

New Zealand and Viet Nam have agreed an ambitious target of doubling two-way goods and service trade to around $2.2 billion by 2020, Prime Minister John Key has announced. More>>

ALSO:

Scoop Business: NZ Economy Grows 0.8% In Fourth Quarter

The New Zealand economy expanded in the fourth quarter as tourists drove growth in retailing and accommodation, and property sales increased demand for real estate services. More>>

ALSO:

Scoop Business: RBNZ’s Wheeler Keeps OCR On Hold, No Rate Hikes Ahead

The Reserve Bank has removed the prospect of future interest rate hikes from its forecast horizon as a strong kiwi dollar and cheap oil hold down inflation, and the central bank ponders whether to lower its assessment of where “neutral” interest rates should be. The kiwi dollar gained. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news