Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


McDonald’s removes the lamb from Lambton


8 May 2013

McDonald’s removes the lamb from Lambton

While Federated Farmers is saddened it understands why McDonald’s has removed lamb as a permanent item from its local menu. Federated Farmers still has big hopes this breakthrough will eventually appear in other markets where lamb is widely consumed.

“McDonald’s may have removed the lamb from Lambton, but to us, the decision is more a speed hump,” says Jeanette Maxwell, Federated Farmers Meat & Fibre spokesperson.

“China has become our largest lamb market by volume and if we look to India, where free trade negotiations are underway, it has a 300-million strong middle class fast developing a taste for meat. .

“It looks promising if we put these together with the substantial intellectual property McDonald’s New Zealand has for how lamb works within the McDonald’s system. In ANZCO’s Taranaki plant it has the means of production while our farms provide the raw ingredients and an impressive back story.

“Federated Farmers enthusiastically backed McDonald’s introduction of lamb but local sales had tailed off. That is the commercial reality but I know lamb’s initial sales success will see it back on a regular basis.

“As we have seen with Richard Revell’s MO2 carbonated milk, good ideas have a habit of winning through in the end.

“What has been great is seeing how lamb is being used by other brands. Subway has used it meanwhile both Burger Wisconsin and Burger Fuel feature it as permanent menu items.

“Burger Fuel is particularly exciting given its expansion into the Middle East, where lamb is a favoured meat protein.

“With McDonald’s, Federated Farmers was always realistic that lamb burgers alone were never going to be our saviour. What remains important is the new thinking it typified.

“McDonald’s is worth some half a billion dollars each year to Kiwi suppliers. Some $180 million was spent locally last year, including buying 210 tonne of lamb. In 2011, McDonald’s helped to export more than $320 million worth of food to its restaurants around the world.

“It will be great to see lamb back on its menu locally but it is also great what McDonald’s New Zealand exports from New Zealand. Our big hope is that lamb may one day make an appearance in those export figures,” Mrs Maxwell concluded.
ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Budget Policy Statement: Spending Wins Over Tax Cuts; Big Ticket Items Get Boost

Income tax cuts are on hold as the government says “responding to the earthquakes and reducing debt are currently of higher priority”, although election year tax sweeteners remain possible. More>>

ALSO:

Fishy: Is Whitebaiting Sustainable?

The whitebait fry - considered a delicacy by many - are the juveniles of five species of galaxiid, four of which are considered threatened or declining. The SMC asked freshwater experts for their views on the sustainability of the whitebait fishery and whether we're doing enough to monitor the five species of galaxiid that make up whitebait. More>>

ALSO:

Crown Accounts: Smaller-Than-Expected Four-Month Deficit

The New Zealand government's accounts recorded a smaller-than-forecast deficit in the first four months of the fiscal year on a higher-than-expected inflow of corporate and goods and services tax. More>>

ALSO:

On For Christmas: KiwiRail Ferries Back In Full Operation After Quake

KiwiRail’s Interislander ferries are back in full operation for the first time since the Kaikoura earthquake, with the railspan that allows rail wagons to be loaded on the Aratere now restored. More>>

ALSO:

Comerce Commission Investigation: Prosecutions Over Steel Mesh Labelling

Steel & Tube Holdings, along with two other companies, will be prosecuted by the Commerce Commission following the regulator's investigation into seismic steel mesh, while Fletcher Building's steel division has been given a warning. More>>

ALSO:

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news