Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


McDonald’s removes the lamb from Lambton


8 May 2013

McDonald’s removes the lamb from Lambton

While Federated Farmers is saddened it understands why McDonald’s has removed lamb as a permanent item from its local menu. Federated Farmers still has big hopes this breakthrough will eventually appear in other markets where lamb is widely consumed.

“McDonald’s may have removed the lamb from Lambton, but to us, the decision is more a speed hump,” says Jeanette Maxwell, Federated Farmers Meat & Fibre spokesperson.

“China has become our largest lamb market by volume and if we look to India, where free trade negotiations are underway, it has a 300-million strong middle class fast developing a taste for meat. .

“It looks promising if we put these together with the substantial intellectual property McDonald’s New Zealand has for how lamb works within the McDonald’s system. In ANZCO’s Taranaki plant it has the means of production while our farms provide the raw ingredients and an impressive back story.

“Federated Farmers enthusiastically backed McDonald’s introduction of lamb but local sales had tailed off. That is the commercial reality but I know lamb’s initial sales success will see it back on a regular basis.

“As we have seen with Richard Revell’s MO2 carbonated milk, good ideas have a habit of winning through in the end.

“What has been great is seeing how lamb is being used by other brands. Subway has used it meanwhile both Burger Wisconsin and Burger Fuel feature it as permanent menu items.

“Burger Fuel is particularly exciting given its expansion into the Middle East, where lamb is a favoured meat protein.

“With McDonald’s, Federated Farmers was always realistic that lamb burgers alone were never going to be our saviour. What remains important is the new thinking it typified.

“McDonald’s is worth some half a billion dollars each year to Kiwi suppliers. Some $180 million was spent locally last year, including buying 210 tonne of lamb. In 2011, McDonald’s helped to export more than $320 million worth of food to its restaurants around the world.

“It will be great to see lamb back on its menu locally but it is also great what McDonald’s New Zealand exports from New Zealand. Our big hope is that lamb may one day make an appearance in those export figures,” Mrs Maxwell concluded.
ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news