Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


McDonald’s removes the lamb from Lambton

8 May 2013

McDonald’s removes the lamb from Lambton

While Federated Farmers is saddened it understands why McDonald’s has removed lamb as a permanent item from its local menu. Federated Farmers still has big hopes this breakthrough will eventually appear in other markets where lamb is widely consumed.

“McDonald’s may have removed the lamb from Lambton, but to us, the decision is more a speed hump,” says Jeanette Maxwell, Federated Farmers Meat & Fibre spokesperson.

“China has become our largest lamb market by volume and if we look to India, where free trade negotiations are underway, it has a 300-million strong middle class fast developing a taste for meat. .

“It looks promising if we put these together with the substantial intellectual property McDonald’s New Zealand has for how lamb works within the McDonald’s system. In ANZCO’s Taranaki plant it has the means of production while our farms provide the raw ingredients and an impressive back story.

“Federated Farmers enthusiastically backed McDonald’s introduction of lamb but local sales had tailed off. That is the commercial reality but I know lamb’s initial sales success will see it back on a regular basis.

“As we have seen with Richard Revell’s MO2 carbonated milk, good ideas have a habit of winning through in the end.

“What has been great is seeing how lamb is being used by other brands. Subway has used it meanwhile both Burger Wisconsin and Burger Fuel feature it as permanent menu items.

“Burger Fuel is particularly exciting given its expansion into the Middle East, where lamb is a favoured meat protein.

“With McDonald’s, Federated Farmers was always realistic that lamb burgers alone were never going to be our saviour. What remains important is the new thinking it typified.

“McDonald’s is worth some half a billion dollars each year to Kiwi suppliers. Some $180 million was spent locally last year, including buying 210 tonne of lamb. In 2011, McDonald’s helped to export more than $320 million worth of food to its restaurants around the world.

“It will be great to see lamb back on its menu locally but it is also great what McDonald’s New Zealand exports from New Zealand. Our big hope is that lamb may one day make an appearance in those export figures,” Mrs Maxwell concluded.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Oceans: NOAA Declares Third Ever Global Coral Bleaching Event

As record ocean temperatures cause widespread coral bleaching across Hawaii, NOAA scientists confirm the same stressful conditions are expanding to the Caribbean and may last into the new year, prompting the declaration of the third global coral bleaching event ever on record. More>>

Scoop Business: A Decade Of Government Pre-Seed Investment

More publicly-funded science is being commercialised after a decade of government ‘pre-see’d investment, according to an independent review. More>>


Solid Energy: Plan To Shut Unprofitable Huntly East Mine

Solid Energy, the state-owned coal miner in voluntary administration, plans to shut down its unprofitable Huntly East mine and lay off 65 staff after deciding the site stands "no chance whatsoever" of finding a buyer. More>>


E Tū: Merger Creates NZ's Biggest Private Sector Union

E tū has been created by the merger of the Engineering, Printing and Manufacturing Union and Service and Food Workers’ Union. It represents more than 50,000 working New Zealanders in industries as diverse as aviation, construction, journalism, food manufacturing, mining and cleaning. More>>


Internet: NZ Govt Lifts Target Speeds For Rural Broadband

The government has lifted its expectations on faster broadband speeds for rural New Zealand as it targets increased spending on research and development in the country's information and communications technology sector, which it sees as a key driver for export growth. More>>


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news