Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Georgie Pie Is Brought Back


Georgie Pie Is Brought Back

· Pilot will see iconic Steak Mince ‘N’ Cheese pie sold through 11 McDonald’s restaurants in Auckland and Waikato from early June

· True to original recipe and produced at former Georgie Pie production plant in Manukau

· National rollout and other flavours to be evaluated

McDonald’s New Zealand today announced that after 15 years, it will be launching a pilot to bring back the Kiwi legend, Georgie Pie.

The iconic Steak Mince ‘N’ Cheese pie will be sold from early June, at its Queen Street and Greenlane restaurants, then rolled out to five other McDonald’s sites in Auckland and four sites in the Waikato shortly after.

McDonald’s New Zealand managing director, Patrick Wilson, says he is excited to see how customers will react to tasting a Georgie Pie after so many years.

“We understand the passion Georgie Pie evokes for New Zealanders. It’s part of our popular culture and bringing it back is a big responsibility. We’re committed to delivering to the original recipe and treating the Georgie Pie brand with the respect it deserves.”

Staying true to the original recipe has been of the utmost importance, and part of the process has seen ex Georgie Pie GM, Brian Popham, consult on the product research and development process.

The Steak Mince ‘N’ Cheese pie will be made using quality New Zealand beef and Georgie Pie’s unique short pastry, formed in the distinctive square shape. The only significant alteration to the original Steak Mince ‘N’ Cheese recipe was the removal of added MSG.

The pies will be produced at the former Georgie Pie production facility in Manukau, which pie supply partner, Goodman Fielder, had previously purchased from Progressive Enterprises.

Bringing back a product after 15 years and at scale is a highly complex process and Mr Wilson says the pilot will help test the product operationally across McDonald’s range of restaurant types, while providing valuable consumer and business insights.

“Our research suggests that Kiwis still have a big appetite for their favourite pie brand. We’re hopeful that after the launch excitement, our customers will come back and enjoy what is a great tasting, quality product. We will then evaluate the pilot and look at options for a nationwide rollout.

“From firsthand experience I can confirm the Steak Mince ‘N’ Cheese pie tastes as good as I remember. We believe Georgie Pie holds its own in 2013 and we’re confident the pilot will be a success,” says Mr Wilson.

The Steak Mince ‘N’ Cheese Georgie pie will be priced at $4.50 for the single pie.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Auckland Outage: Power Mostly Restored Overnight

Vector wishes to advise that all but 324 customers have been restored overnight. These customers are spread throughout the network in small pockets. The main St Johns feeder was restored around midnight allowing most of the customers in all affected areas to have power this morning. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
More RSS  RSS
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news