Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Georgie Pie Is Brought Back

Georgie Pie Is Brought Back

· Pilot will see iconic Steak Mince ‘N’ Cheese pie sold through 11 McDonald’s restaurants in Auckland and Waikato from early June

· True to original recipe and produced at former Georgie Pie production plant in Manukau

· National rollout and other flavours to be evaluated

McDonald’s New Zealand today announced that after 15 years, it will be launching a pilot to bring back the Kiwi legend, Georgie Pie.

The iconic Steak Mince ‘N’ Cheese pie will be sold from early June, at its Queen Street and Greenlane restaurants, then rolled out to five other McDonald’s sites in Auckland and four sites in the Waikato shortly after.

McDonald’s New Zealand managing director, Patrick Wilson, says he is excited to see how customers will react to tasting a Georgie Pie after so many years.

“We understand the passion Georgie Pie evokes for New Zealanders. It’s part of our popular culture and bringing it back is a big responsibility. We’re committed to delivering to the original recipe and treating the Georgie Pie brand with the respect it deserves.”

Staying true to the original recipe has been of the utmost importance, and part of the process has seen ex Georgie Pie GM, Brian Popham, consult on the product research and development process.

The Steak Mince ‘N’ Cheese pie will be made using quality New Zealand beef and Georgie Pie’s unique short pastry, formed in the distinctive square shape. The only significant alteration to the original Steak Mince ‘N’ Cheese recipe was the removal of added MSG.

The pies will be produced at the former Georgie Pie production facility in Manukau, which pie supply partner, Goodman Fielder, had previously purchased from Progressive Enterprises.

Bringing back a product after 15 years and at scale is a highly complex process and Mr Wilson says the pilot will help test the product operationally across McDonald’s range of restaurant types, while providing valuable consumer and business insights.

“Our research suggests that Kiwis still have a big appetite for their favourite pie brand. We’re hopeful that after the launch excitement, our customers will come back and enjoy what is a great tasting, quality product. We will then evaluate the pilot and look at options for a nationwide rollout.

“From firsthand experience I can confirm the Steak Mince ‘N’ Cheese pie tastes as good as I remember. We believe Georgie Pie holds its own in 2013 and we’re confident the pilot will be a success,” says Mr Wilson.

The Steak Mince ‘N’ Cheese Georgie pie will be priced at $4.50 for the single pie.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Shocking Dairy Footage: MPI Failing Our Animals And Damaging Our Reputation

Greens “Nathan Guy needs to urgently look into how his ministry is enforcing animal welfare standards, how these appalling incidents happened under its watch and what it’s going to do prevent similar incidents happening again in the future." More>>


Land & Water Forum: Fourth Report On Water Management

The Land and Water Forum (LWF) today published its fourth report, outlining 60 new consensus recommendations for how New Zealand should improve its management of fresh water and calling on the Government to urgently adopt all of its recommendations from earlier reports. More>>



Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news