Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Georgie Pie Is Brought Back

Georgie Pie Is Brought Back

· Pilot will see iconic Steak Mince ‘N’ Cheese pie sold through 11 McDonald’s restaurants in Auckland and Waikato from early June

· True to original recipe and produced at former Georgie Pie production plant in Manukau

· National rollout and other flavours to be evaluated

McDonald’s New Zealand today announced that after 15 years, it will be launching a pilot to bring back the Kiwi legend, Georgie Pie.

The iconic Steak Mince ‘N’ Cheese pie will be sold from early June, at its Queen Street and Greenlane restaurants, then rolled out to five other McDonald’s sites in Auckland and four sites in the Waikato shortly after.

McDonald’s New Zealand managing director, Patrick Wilson, says he is excited to see how customers will react to tasting a Georgie Pie after so many years.

“We understand the passion Georgie Pie evokes for New Zealanders. It’s part of our popular culture and bringing it back is a big responsibility. We’re committed to delivering to the original recipe and treating the Georgie Pie brand with the respect it deserves.”

Staying true to the original recipe has been of the utmost importance, and part of the process has seen ex Georgie Pie GM, Brian Popham, consult on the product research and development process.

The Steak Mince ‘N’ Cheese pie will be made using quality New Zealand beef and Georgie Pie’s unique short pastry, formed in the distinctive square shape. The only significant alteration to the original Steak Mince ‘N’ Cheese recipe was the removal of added MSG.

The pies will be produced at the former Georgie Pie production facility in Manukau, which pie supply partner, Goodman Fielder, had previously purchased from Progressive Enterprises.

Bringing back a product after 15 years and at scale is a highly complex process and Mr Wilson says the pilot will help test the product operationally across McDonald’s range of restaurant types, while providing valuable consumer and business insights.

“Our research suggests that Kiwis still have a big appetite for their favourite pie brand. We’re hopeful that after the launch excitement, our customers will come back and enjoy what is a great tasting, quality product. We will then evaluate the pilot and look at options for a nationwide rollout.

“From firsthand experience I can confirm the Steak Mince ‘N’ Cheese pie tastes as good as I remember. We believe Georgie Pie holds its own in 2013 and we’re confident the pilot will be a success,” says Mr Wilson.

The Steak Mince ‘N’ Cheese Georgie pie will be priced at $4.50 for the single pie.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Oceans: NOAA Declares Third Ever Global Coral Bleaching Event

As record ocean temperatures cause widespread coral bleaching across Hawaii, NOAA scientists confirm the same stressful conditions are expanding to the Caribbean and may last into the new year, prompting the declaration of the third global coral bleaching event ever on record. More>>

Scoop Business: A Decade Of Government Pre-Seed Investment

More publicly-funded science is being commercialised after a decade of government ‘pre-see’d investment, according to an independent review. More>>


Solid Energy: Plan To Shut Unprofitable Huntly East Mine

Solid Energy, the state-owned coal miner in voluntary administration, plans to shut down its unprofitable Huntly East mine and lay off 65 staff after deciding the site stands "no chance whatsoever" of finding a buyer. More>>


E Tū: Merger Creates NZ's Biggest Private Sector Union

E tū has been created by the merger of the Engineering, Printing and Manufacturing Union and Service and Food Workers’ Union. It represents more than 50,000 working New Zealanders in industries as diverse as aviation, construction, journalism, food manufacturing, mining and cleaning. More>>


Internet: NZ Govt Lifts Target Speeds For Rural Broadband

The government has lifted its expectations on faster broadband speeds for rural New Zealand as it targets increased spending on research and development in the country's information and communications technology sector, which it sees as a key driver for export growth. More>>


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news