Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Georgie Pie Is Brought Back


Georgie Pie Is Brought Back

· Pilot will see iconic Steak Mince ‘N’ Cheese pie sold through 11 McDonald’s restaurants in Auckland and Waikato from early June

· True to original recipe and produced at former Georgie Pie production plant in Manukau

· National rollout and other flavours to be evaluated

McDonald’s New Zealand today announced that after 15 years, it will be launching a pilot to bring back the Kiwi legend, Georgie Pie.

The iconic Steak Mince ‘N’ Cheese pie will be sold from early June, at its Queen Street and Greenlane restaurants, then rolled out to five other McDonald’s sites in Auckland and four sites in the Waikato shortly after.

McDonald’s New Zealand managing director, Patrick Wilson, says he is excited to see how customers will react to tasting a Georgie Pie after so many years.

“We understand the passion Georgie Pie evokes for New Zealanders. It’s part of our popular culture and bringing it back is a big responsibility. We’re committed to delivering to the original recipe and treating the Georgie Pie brand with the respect it deserves.”

Staying true to the original recipe has been of the utmost importance, and part of the process has seen ex Georgie Pie GM, Brian Popham, consult on the product research and development process.

The Steak Mince ‘N’ Cheese pie will be made using quality New Zealand beef and Georgie Pie’s unique short pastry, formed in the distinctive square shape. The only significant alteration to the original Steak Mince ‘N’ Cheese recipe was the removal of added MSG.

The pies will be produced at the former Georgie Pie production facility in Manukau, which pie supply partner, Goodman Fielder, had previously purchased from Progressive Enterprises.

Bringing back a product after 15 years and at scale is a highly complex process and Mr Wilson says the pilot will help test the product operationally across McDonald’s range of restaurant types, while providing valuable consumer and business insights.

“Our research suggests that Kiwis still have a big appetite for their favourite pie brand. We’re hopeful that after the launch excitement, our customers will come back and enjoy what is a great tasting, quality product. We will then evaluate the pilot and look at options for a nationwide rollout.

“From firsthand experience I can confirm the Steak Mince ‘N’ Cheese pie tastes as good as I remember. We believe Georgie Pie holds its own in 2013 and we’re confident the pilot will be a success,” says Mr Wilson.

The Steak Mince ‘N’ Cheese Georgie pie will be priced at $4.50 for the single pie.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Fruit & Veg Crackdown: Auckland Fruit Fly Find Under Investigation

The Ministry for Primary Industries (MPI) is investigating a find of a single male Queensland fruit fly in a surveillance trap in the Auckland suburb of Grey Lynn... MPI has placed legal controls on the movement of fruit and some vegetables outside of a defined circular area which extends 1.5km from where the fly was trapped in Grey Lynn. More>>

ALSO:

Scoop Business: Westpac NZ Reaches $2.97M Swaps Settlement

Westpac Banking Corp’s New Zealand unit has agreed to pay $2.97 million in a settlement with the Commerce Commission over the way the bank sold interest rate swaps to farmers between 2005 and 2012. More>>

ALSO:

Going Dutch: Fonterra Kicks Off $144M Partnership With Dutch Cheese Maker

Fonterra Co-operative Group, the world’s largest dairy exporter, has commissioned a new dairy ingredients plant in Heerenveen, in the north of the Netherlands, its first wholly-owned and operated ingredients plant in Europe. More>>

ALSO:

Scoop Business: NZ Retail Sales Beat Estimates

New Zealand retail sales rose more than expected in the fourth quarter, led by vehicle-related transactions, food and beverages, adding to evidence that cheap credit and a growing jobs market are encouraging consumers to spend. More>>

ALSO:

Delivery Cuts Go Ahead: 'Government Money Grab' From NZ Post

"It's a money grab by the Government as the shareholder of New Zealand Post" says Postal Workers Union advocate Graeme Clarke about the changes announced by NZ Post. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news