Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


US specialist, Rob Adams returns to NZ to help businesses

8 May 2013

US specialist, Rob Adams returns to NZ to help businesses get new products to market

After two highly successful visits, internationally renowned start-up investor, author, consultant and former top-level executive Dr. Rob Adams is returning to New Zealand. This is his third consecutive trip as part of The ICEHOUSE International Entrepreneur in Residence Programme.

Dr Adams focuses on increasing the rate of success for new product development.

His theory is relevant, with statistics indicating only 35% of new products launched by established companies succeed in the market. In the start-up world this figure drops to 10%. With his international background, experience and expertise in the field of new venture creation and market validation Rob Adams is ideally positioned to help New Zealanders bring new product to market successfully.

The theme of Dr Adams visit this year is ‘New Venture Creation’. Building on the market validation and start-up focused work he taught previously, Rob will (1) engage not only with start-ups but also established SMEs and large business and (2) cover market validation as well as the other three areas crucial to bringing new products to market: Business models, financials and communication.

Dr Adams will be in New Zealand for two weeks from 1st – 12th July. During this time he will travel across the North Island spending time with members of New Zealand’s business and start-up community. At the core of his visit is a series of workshops for NZ's entrepreneurs (in start-ups and established businesses), innovators, investors, CEOs and product development managers.

New Venture Creation - Turning Ideas into Revenue

With his new workshop concept "New Venture Creation" Rob will build on the market validation focused work of the past two years. In addition to market validation this workshop will also cover the other three key stages of taking new product to market: Business Models, Financials and Communications.

This full day workshop is aimed at equipping attendees with a core set of skills needed to take new ventures and products to market. Suited for entrepreneurs, executives, new product development managers, intra-preneurs, students, investors and consultants, Rob’s workshop is a must attend for anybody looking to bringing new products to market.

This workshop will be held in three locations across the North Island.

• Auckland – 2 July
• Tauranga – 9 July
• Hawkes Bay – 11 July

Executive Market Validation Workshop – Auckland 5 July

Market Validation is a proven methodology to reduce the risk of product failure by proving the existence of a market opportunity before investing significant amounts of time and money. This exclusive full day workshop is a unique opportunity to learn from THE expert in the field of market validation. We're keeping this workshop very small to enable all attendees to interact directly with Rob and have the opportunity to get his advice for their specific project and product development plans.

More information about the workshops with Rob Adams is available here: www.theicehouse.co.nz/rob-adams-2013/

About the International Entrepreneur in Residence Programme
The International Entrepreneur in Residence Programme is bringing world-leading entrepreneurs, angel investors, and venture capitalists to New Zealand to educate, train, and inspire members of the entrepreneurial ecosystem: entrepreneurs and business leaders, investors, universities, technology commercialization offices, business incubators, and government leaders. The Programme is an initiative by Business Growth Centre The ICEHOUSE with support from NZTE and NZVIF. The 2013 visit by Rob Adams is also kindly supported by MYOB and Millennium Hotels and Resorts.

About The ICEHOUSE
The ICEHOUSE is a business growth centre focused on developing owner-managers and entrepreneurs who will shape the future of New Zealand’s economy.

We provide entrepreneurs and business owners with the knowledge, tools and contacts to grow.

We provide business growth programmes for SMEs; a business incubator for start-ups; and New Zealand’s largest group of Angel Investors. The ICEHOUSE was established in 2001 in recognition of the importance of SMEs to the New Zealand economy.

The ICEHOUSE is backed by the financial support and expertise of the University of Auckland Business School, BNZ, HP, NZTE, Gen-I, Telecom, Ernst & Young, KPMG, JB Were, Microsoft, Paul Diver and Associates and Grafton Consulting Group. Since 2001 The ICEHOUSE has worked with over 3,500 ambitious owner managers – from start-ups to established multi-million dollar companies.

For more information visit www.theicehouse.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Prefu Roundup: Forecasts Revised, Surplus Intact

The National government heads into the election with its Budget surplus target broadly intact, delivering a set of economic and fiscal forecasts marginally revised from May to reflect weaker commodity prices and a lower tax take. More>>

ALSO:

Convention Centre: Major New SkyCity Hotel And Laneway For Auckland

Today SKYCITY Entertainment Group Limited revealed plans to build a new hotel and pedestrian laneway of bars, restaurants and boutique shopping on land it owns in the Nelson and Hobson Streets block, expanding the SKYCITY Entertainment Precinct. More>>

ALSO:

Igniting The Spark: Bringing The Digital Enabler To Life

Changing a name is, relatively speaking, the easy part of a re-invention. Changing a culture, getting all the ducks in a row, turning yourself inside-out to become customer-inspired is a much bigger challenge. More>>

ALSO:

Ebola And NZ: Targeted Screening At Airport But Risk Low

The risk of any cases of Ebola in New Zealand remains very low, but health and border authorities are well prepared... anyone arriving in New Zealand who in the last three weeks has visited countries affected will be screened for symptoms of the disease. More>>

ALSO:

Scoop Business: Brewer Seeking Crowd-Funding Cancels Shareholders’ Dividends

Shareholders in Renaissance Brewing company, the first business to seek equity through crowd-funding in New Zealand, have cancelled their claim on $147,000 of accumulated earnings “to make Renaissance a more attractive investment opportunity.” More>>

ALSO:

It's Spark Now:
Why Telecom Wanted To Change

New Zealand led the world when Chorus demerged from Telecom. It gave us a telecommunications industry structure where the network is completely separated from the products and services it delivers. The changes brought about a new market dynamic and it dramatically changed Telecom’s role. More>>

ALSO:

Glass Half Empty: Dairy Prices Fall To Lowest Since 2012

Dairy product prices slumped to the lowest level since October 2012 in the latest GlobalDairyTrade auction, paced by whole milk powder and cheddar. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news