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US specialist, Rob Adams returns to NZ to help businesses

8 May 2013

US specialist, Rob Adams returns to NZ to help businesses get new products to market

After two highly successful visits, internationally renowned start-up investor, author, consultant and former top-level executive Dr. Rob Adams is returning to New Zealand. This is his third consecutive trip as part of The ICEHOUSE International Entrepreneur in Residence Programme.

Dr Adams focuses on increasing the rate of success for new product development.

His theory is relevant, with statistics indicating only 35% of new products launched by established companies succeed in the market. In the start-up world this figure drops to 10%. With his international background, experience and expertise in the field of new venture creation and market validation Rob Adams is ideally positioned to help New Zealanders bring new product to market successfully.

The theme of Dr Adams visit this year is ‘New Venture Creation’. Building on the market validation and start-up focused work he taught previously, Rob will (1) engage not only with start-ups but also established SMEs and large business and (2) cover market validation as well as the other three areas crucial to bringing new products to market: Business models, financials and communication.

Dr Adams will be in New Zealand for two weeks from 1st – 12th July. During this time he will travel across the North Island spending time with members of New Zealand’s business and start-up community. At the core of his visit is a series of workshops for NZ's entrepreneurs (in start-ups and established businesses), innovators, investors, CEOs and product development managers.

New Venture Creation - Turning Ideas into Revenue

With his new workshop concept "New Venture Creation" Rob will build on the market validation focused work of the past two years. In addition to market validation this workshop will also cover the other three key stages of taking new product to market: Business Models, Financials and Communications.

This full day workshop is aimed at equipping attendees with a core set of skills needed to take new ventures and products to market. Suited for entrepreneurs, executives, new product development managers, intra-preneurs, students, investors and consultants, Rob’s workshop is a must attend for anybody looking to bringing new products to market.

This workshop will be held in three locations across the North Island.

• Auckland – 2 July
• Tauranga – 9 July
• Hawkes Bay – 11 July

Executive Market Validation Workshop – Auckland 5 July

Market Validation is a proven methodology to reduce the risk of product failure by proving the existence of a market opportunity before investing significant amounts of time and money. This exclusive full day workshop is a unique opportunity to learn from THE expert in the field of market validation. We're keeping this workshop very small to enable all attendees to interact directly with Rob and have the opportunity to get his advice for their specific project and product development plans.

More information about the workshops with Rob Adams is available here:

About the International Entrepreneur in Residence Programme
The International Entrepreneur in Residence Programme is bringing world-leading entrepreneurs, angel investors, and venture capitalists to New Zealand to educate, train, and inspire members of the entrepreneurial ecosystem: entrepreneurs and business leaders, investors, universities, technology commercialization offices, business incubators, and government leaders. The Programme is an initiative by Business Growth Centre The ICEHOUSE with support from NZTE and NZVIF. The 2013 visit by Rob Adams is also kindly supported by MYOB and Millennium Hotels and Resorts.

The ICEHOUSE is a business growth centre focused on developing owner-managers and entrepreneurs who will shape the future of New Zealand’s economy.

We provide entrepreneurs and business owners with the knowledge, tools and contacts to grow.

We provide business growth programmes for SMEs; a business incubator for start-ups; and New Zealand’s largest group of Angel Investors. The ICEHOUSE was established in 2001 in recognition of the importance of SMEs to the New Zealand economy.

The ICEHOUSE is backed by the financial support and expertise of the University of Auckland Business School, BNZ, HP, NZTE, Gen-I, Telecom, Ernst & Young, KPMG, JB Were, Microsoft, Paul Diver and Associates and Grafton Consulting Group. Since 2001 The ICEHOUSE has worked with over 3,500 ambitious owner managers – from start-ups to established multi-million dollar companies.

For more information visit


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