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Tails Wagging for New Android APP

MEDIA RELEASE MAY 2013

Tails Wagging for New Android APP

Wouldn’t it be nice to able to take your dog out and about more with you? We all know it’s much more fun when your four-legged friends are around, but as every pet owner knows, it’s often difficult to find places that are pet-friendly.

Purina has recognised that finding the perfect holiday home, café or areas where you can let your dog off the leash are priorities for dog owners and has developed a clever solution.

Following the successful launch of Purina’s iPhone app last year, Purina has just launched an Android version that will direct you to the nearest pet-friendly places with a quick click and flick of your finger. It might be a hotel, motel or bach for your next family holiday; a leash-free beach; or even a café that caters to your caffeine addiction, and provides a fresh bowl of water for your pup.

Purina’s ‘Pet Places’ App is all about getting you out and about with your pet, without the hassle of having to hunt down an area that welcomes them.

Shivaun Statham of Purina in New Zealand says with Android now occupying approximately 41% of the smart phone market in New Zealand*, it was a no-brainer to develop the new version.

“It doesn’t matter what type of phone we use, Kiwis are real animal-lovers and Purina wanted to have this awesome tool available to as many people as possible. It will enable them to enjoy quality time with their pets, even away from home.”

“The iPhone Pet Places App was a great success, and with this new Android version we hope to have more dogs out in the community with their owners. It really is much more fun with your dog by your side and with this App you’ll be able to find pet friendly areas all over New Zealand!”

In fact, Book-A-Bach feeds directly into the Pet Places Android and iPhone Apps, so you can find a pet-friendly holiday home and instantly book it in – all in one hand-held device. It’s too easy!

Purina’s App – called Pet Places – is now available for free on iPhone and Android through Google Play and the iTunes App store.

Our pets are always there for us, and now they can be there for us in more places than ever!
www.purina.co.nz
0800 PET VIP
ENDS

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