Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Survey Reveals Smartphone Ownership Doubles In 12 Months

Survey Reveals Smartphone Ownership Doubles In 12 Months

The number of Kiwis who own a smartphone has doubled in the past year, a TNS study has revealed. Twelve months ago 33% of New Zealanders owned a smartphone, but a year later, the figure has risen to 60%.

The finding was part of a study carried out by global consultancy firm TNS, which surveyed the mobile use of 38,000 people in 43 countries. Five hundred New Zealanders took part in the TNS Mobile Life online survey, which explored the behaviours, motivations and priorities of mobile use.

While the number of smartphone owners has doubled, the laptop remains the primary device used by New Zealanders for digital activity, with social networkers preferring to use their laptop instead of their mobile to tweet or change their Facebook status. The humble desktop computer is still the way most Kiwi men play computer games, while the rest of developed Asia play games on their mobiles.

“The results show that while the future is mobile, it’s still only one of many devices in New Zealand. But the number of Kiwis who own smartphones has risen quickly, and that’s largely because the price of handsets has come down in the past few years” says David Thomas, Director of TNS New Zealand.

Kiwis are increasingly willing to pay for technology, with respondents saying they’d pay an average of $403 for a new smartphone, compared to $358 last year.

Smartphone ownership has doubled, but tablet ownership has nearly tripled. Figures from TNS Mobile Life 2012 showed only 7% of New Zealanders had a tablet device, a figure that has now risen to 19%. The majority of tablet owners (67%) use it during the evening when they’re at home, with more than half (52%) using it whilst watching TV. One out of every two tablet owners surveyed said they use the device in bed before going to sleep.

Savvy shoppers are increasingly using their smartphone for ‘showrooming’, where a shopper looks at a product in a physical store, uses their smartphone to check if it’s cheaper online, and then purchases it elsewhere. One in four mobile owners now use their device to showroom, with the majority taking a photo of the product, or noting down the details.

The TNS survey also revealed how cautious New Zealanders are about downloading and using apps on their mobiles. 67% of respondents said they don’t like to download too many apps because they clutter up the phone, with a further 48% admitting to downloading apps that they stop using after a few weeks. A large portion of those surveyed (62%) say they will only download apps if they are free.

So what’s next on our shopping list? The smart TV could be the next big thing, 15% of New Zealanders already own the device, and a further 9% say they plan to buy a smart TV this year.


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Sky City : Auckland Convention Centre Cost Jumps By A Fifth

SkyCity Entertainment Group, the casino and hotel operator, is in talks with the government on how to fund the increased cost of as much as $130 million to build an international convention centre in downtown Auckland, with further gambling concessions ruled out. The Auckland-based company has increased its estimate to build the centre to between $470 million and $530 million as the construction boom across the country drives up building costs and design changes add to the bill.
More>>

ALSO:

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news