Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Survey Reveals Smartphone Ownership Doubles In 12 Months

Survey Reveals Smartphone Ownership Doubles In 12 Months

The number of Kiwis who own a smartphone has doubled in the past year, a TNS study has revealed. Twelve months ago 33% of New Zealanders owned a smartphone, but a year later, the figure has risen to 60%.

The finding was part of a study carried out by global consultancy firm TNS, which surveyed the mobile use of 38,000 people in 43 countries. Five hundred New Zealanders took part in the TNS Mobile Life online survey, which explored the behaviours, motivations and priorities of mobile use.

While the number of smartphone owners has doubled, the laptop remains the primary device used by New Zealanders for digital activity, with social networkers preferring to use their laptop instead of their mobile to tweet or change their Facebook status. The humble desktop computer is still the way most Kiwi men play computer games, while the rest of developed Asia play games on their mobiles.

“The results show that while the future is mobile, it’s still only one of many devices in New Zealand. But the number of Kiwis who own smartphones has risen quickly, and that’s largely because the price of handsets has come down in the past few years” says David Thomas, Director of TNS New Zealand.

Kiwis are increasingly willing to pay for technology, with respondents saying they’d pay an average of $403 for a new smartphone, compared to $358 last year.

Smartphone ownership has doubled, but tablet ownership has nearly tripled. Figures from TNS Mobile Life 2012 showed only 7% of New Zealanders had a tablet device, a figure that has now risen to 19%. The majority of tablet owners (67%) use it during the evening when they’re at home, with more than half (52%) using it whilst watching TV. One out of every two tablet owners surveyed said they use the device in bed before going to sleep.

Savvy shoppers are increasingly using their smartphone for ‘showrooming’, where a shopper looks at a product in a physical store, uses their smartphone to check if it’s cheaper online, and then purchases it elsewhere. One in four mobile owners now use their device to showroom, with the majority taking a photo of the product, or noting down the details.

The TNS survey also revealed how cautious New Zealanders are about downloading and using apps on their mobiles. 67% of respondents said they don’t like to download too many apps because they clutter up the phone, with a further 48% admitting to downloading apps that they stop using after a few weeks. A large portion of those surveyed (62%) say they will only download apps if they are free.

So what’s next on our shopping list? The smart TV could be the next big thing, 15% of New Zealanders already own the device, and a further 9% say they plan to buy a smart TV this year.


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>


BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

TDDA: State-Of-The-Art Drug Testing Laboratory To Open In Auckland

World leading drug testing agencies, The Drug Detection Agency (TDDA) and Omega Laboratories, open New Zealand laboratory More>>

Network: Bigpipe Launches Ultra-Fast Broadband Into Wellington

Bigpipe Launches Ultra-Fast Broadband into Wellington Naked broadband provider Bigpipe has extended its national reach, announcing today, the launch of its unlimited UFB offering into Wellington. The Spark Venture business is giving Wellingtonians the ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news