Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Swordfox takes AJ Hackett International to the world

World's highest
Bungy (233m) in Macau, China
World's highest Bungy (233m) in Macau, China

Media release from Swordfox
May 22 2013

Queenstown’s Swordfox takes AJ Hackett International to the world

Queenstown-based design, branding and web agency Swordfox has launched itself into the international spotlight with its redesign of the global web and social media presence for AJ Hackett International.

The adventure company was founded by AJ Hackett, renowned the world over as the bungy jump entrepreneur.

The team at Swordfox was tasked with creating a visually impactful and engaging website, incorporating six sites from France to Australia, covering the locations where AJ Hackett International has bungy, swing bridge, flying fox, luge and sky bridge attractions.

Swordfox Director Graham McLellan said the company was “delighted” to showcase its work on the world stage.

"It's a big responsibility when you're asked to work on such a large scale, international project,” he said.

“We were privileged to take on the challenge and we’re very proud of the outcome.
“The site reflects the energy and culture of the brand, as well as its international reach.”

Australia-based AJ Hackett International Group Marketing Director Nigel Hobbs said that with AJ Hackett International located in six countries, the company had reviewed web developers from around the world.

"Many of these businesses had impressive portfolio and industry recommendations, but in the end it was Swordfox from Queenstown that was able to rise to the challenge of providing an impressive result for our international operation."
The new Swordfox-designed home page www.ajhackett.com is a global portal incorporating six international sites that were previously separately managed. Users can visit France, Germany, Russia, China, Singapore and Australia sites within one click, accessing information specific to each area.

Mr McLellan said the single domain had numerous benefits for the company such as improved search engine marketing and integrated merchandise sales, but at the same time it threw up some challenges.

“We had to custom-build a content management system with multilingual support for some of the locations, for example combined French/English under the French section,” he said.

“All the while the day-to-day admin usage of the site was not to be compromised.

“It’s now set up so that as AJ Hackett International grows, we will grow the web’s capability with their business.”
Features of the website include image-driven and engaging navigation that advances the usual drop-down menus, a new AJ Hackett timeline (from 1986 to present), and YouTube integration. Geolocation detection redirects visitors to their nearest bungy location (depending on proximity) and an integrated secure booking and gift voucher system is available for locations that don't have an existing provider, such as China.

The jQuery library for animation and effects not only alleviates the need for Adobe Flash but is also compatible with all mobile and web devices.

There is a trimmed-down mobile version of the entire site which features the most important aspects of the site needed when users are out and about, such as activity information, video, images, booking, how to find the nearest activity and contact details.

Swordfox also designed all AJ Hackett International’s digital presence including Facebook cover photos and avatar, Twitter backgrounds, YouTube background and email signatures.

To visit the new AJ Hackett International website go to www.ajhackett.com

For more information about Swordfox go to www.swordfoxdesign.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Industrial Action: Stats NZ Throwing Public Money Away Duplicating Data

The Public Service Association (PSA) says Statistics NZ are throwing money away by collecting the same data twice for official statistics such as the Consumer Price Index... As part of the ongoing industrial action, field interviewers who are PSA members are continuing to collect data, but are not sending it through to Statistics NZ. More>>

ALSO:

Other Stats:

Space: Rosetta's 'Philae' Makes Historic First Landing On A Comet

After more than a decade traveling through space, a robotic lander built by the European Space Agency has made the first-ever soft landing of a spacecraft on a comet. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news