Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Swordfox takes AJ Hackett International to the world

World's highest
Bungy (233m) in Macau, China
World's highest Bungy (233m) in Macau, China

Media release from Swordfox
May 22 2013

Queenstown’s Swordfox takes AJ Hackett International to the world

Queenstown-based design, branding and web agency Swordfox has launched itself into the international spotlight with its redesign of the global web and social media presence for AJ Hackett International.

The adventure company was founded by AJ Hackett, renowned the world over as the bungy jump entrepreneur.

The team at Swordfox was tasked with creating a visually impactful and engaging website, incorporating six sites from France to Australia, covering the locations where AJ Hackett International has bungy, swing bridge, flying fox, luge and sky bridge attractions.

Swordfox Director Graham McLellan said the company was “delighted” to showcase its work on the world stage.

"It's a big responsibility when you're asked to work on such a large scale, international project,” he said.

“We were privileged to take on the challenge and we’re very proud of the outcome.
“The site reflects the energy and culture of the brand, as well as its international reach.”

Australia-based AJ Hackett International Group Marketing Director Nigel Hobbs said that with AJ Hackett International located in six countries, the company had reviewed web developers from around the world.

"Many of these businesses had impressive portfolio and industry recommendations, but in the end it was Swordfox from Queenstown that was able to rise to the challenge of providing an impressive result for our international operation."
The new Swordfox-designed home page www.ajhackett.com is a global portal incorporating six international sites that were previously separately managed. Users can visit France, Germany, Russia, China, Singapore and Australia sites within one click, accessing information specific to each area.

Mr McLellan said the single domain had numerous benefits for the company such as improved search engine marketing and integrated merchandise sales, but at the same time it threw up some challenges.

“We had to custom-build a content management system with multilingual support for some of the locations, for example combined French/English under the French section,” he said.

“All the while the day-to-day admin usage of the site was not to be compromised.

“It’s now set up so that as AJ Hackett International grows, we will grow the web’s capability with their business.”
Features of the website include image-driven and engaging navigation that advances the usual drop-down menus, a new AJ Hackett timeline (from 1986 to present), and YouTube integration. Geolocation detection redirects visitors to their nearest bungy location (depending on proximity) and an integrated secure booking and gift voucher system is available for locations that don't have an existing provider, such as China.

The jQuery library for animation and effects not only alleviates the need for Adobe Flash but is also compatible with all mobile and web devices.

There is a trimmed-down mobile version of the entire site which features the most important aspects of the site needed when users are out and about, such as activity information, video, images, booking, how to find the nearest activity and contact details.

Swordfox also designed all AJ Hackett International’s digital presence including Facebook cover photos and avatar, Twitter backgrounds, YouTube background and email signatures.

To visit the new AJ Hackett International website go to www.ajhackett.com

For more information about Swordfox go to www.swordfoxdesign.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Scoop Business: NZ Broadcasters Launch Battle Against Global Mode ISPs

New Zealand broadcasters have confirmed they’ve launched legal proceedings against internet service providers who give customers’ access to “global mode”, which allows customers access to offshore online content, claiming it breaches the local content providers’ copyright. More>>

ALSO:

Sanford: Closure Of Christchurch Mussel Processing Plant Confirmed

The decision comes after a period of consultation with the 232 staff employed at the Riccarton site, who were told on 9 April that Sanford was considering the future of mussel processing in Christchurch. Recent weather patterns had impacted on natural spat (offspring) supply... More>>

ALSO:

Price Of Cheese: Dairy Product Prices Fall To The Lowest This Year

Dairy product prices fell in the latest GlobalDairyTrade auction, hitting the lowest level in the 2015 auctions so far, as prices for milk powder and butter slid amid concern about the outlook for commodities. More>>

ALSO:

Houston, We Have An Air Route: Air New Zealand To Fly Direct To The Heart Of Texas

Air New Zealand will fly its completely refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week opening up the state of Texas as well as popular nearby tourist states such as Louisiana and Florida. More>>

ALSO:

Scoop Business: Reserve Bank’s Spencer Calls On Govt To Rethink Housing Tax

The Reserve Bank has urged the government to take another look at a capital gains tax on investment in housing, allow increased high-density development and cut red tape for planning consents to address an over-heated Auckland property market. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news