Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Kiwi-Made App Released For Movie After Earth


Kiwi-Made App Released For Movie After Earth

A Kiwi company is behind the global release today of an interactive app for the highly anticipated sci-fi thriller movie After Earth, starring Will Smith and his son Jaden.

UK-based BeyondTheStory developed the app, titled After Earth: Kitai’s Journal, for the Sony Pictures Entertainment/Overbrook Entertainment film and its tie-in book.

The movie, distributed by Columbia Pictures, launches in the United States on 31 May and rolls out globally from 7 June in the UK, then New Zealand and Australia.

After Earth, set 1,000 years into the future, features a teenage Kitai Raige (Jaden Smith) battling to save himself and his father (Will Smith) after their spacecraft crash lands on the vastly changed planet Earth.

He records his mission in Kitai’s Journal, which app viewers can bring to life in a compelling digital experience, says BeyondTheStory CEO, Jen Porter.

“With a finger touch or sweep on the iPad readers can immerse themselves in the storyline, imagery and background in as much detail as they like,” she says.

Gaetano Mastropasqua, franchise development head for Overbrook, says the app elevates the storytelling experience to an entirely new level.

“To see characters, creatures and landscapes in the After Earth universe come alive is an exciting innovation and an impressive endeavour.”

Gregory Economos, senior vice-president of Sony Pictures, says: “The app gives moviegoers the chance to deeply explore the story in a way not possible until now.”

The app features all 13 journal chapters, exclusive film imagery and audio, detailed background insights and interactive spacecraft and creatures.

A video of the app can be viewed at:

Imagery and a high quality mpeg can be downloaded at:

The app is for iPad 2 or above and is available at Apple’s App store for $4.99(NZ).


© Scoop Media

Business Headlines | Sci-Tech Headlines


Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Speaking For The Bees: Greens Call For Neonicotinoid Pesticide Ban

The National Government should ban the use of controversial pesticides called neonicotinoids after evidence has revealed that even at low doses they cause harm to bee populations, the Green Party said today. More>>


Science Awards: NZAS Celebrate NZ Scientific Achievements

The Marsden Medal is awarded for a lifetime of outstanding service to the cause or profession of science, in recognition of service rendered to the cause or profession of science in the widest connotation of the phrase. This year’s medal is awarded to Dr Mike Andrews. More>>


Court Rules: Affco 'Unlawfully' Locked Out Meat Workers

The note says the full court found for the plaintiffs, "that is that the defendant locked out the second plaintiffs unlawfully and that it breached s 32 of the Act by acting otherwise than in good faith towards the plaintiffs while collective bargaining was still going on." More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news