Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kiwi-Made App Released For Movie After Earth

NEWS RELEASE EMBARGOED TO THURSDAY 23 MAY, 2013

Kiwi-Made App Released For Movie After Earth

A Kiwi company is behind the global release today of an interactive app for the highly anticipated sci-fi thriller movie After Earth, starring Will Smith and his son Jaden.

UK-based BeyondTheStory developed the app, titled After Earth: Kitai’s Journal, for the Sony Pictures Entertainment/Overbrook Entertainment film and its tie-in book.

The movie, distributed by Columbia Pictures, launches in the United States on 31 May and rolls out globally from 7 June in the UK, then New Zealand and Australia.

After Earth, set 1,000 years into the future, features a teenage Kitai Raige (Jaden Smith) battling to save himself and his father (Will Smith) after their spacecraft crash lands on the vastly changed planet Earth.

He records his mission in Kitai’s Journal, which app viewers can bring to life in a compelling digital experience, says BeyondTheStory CEO, Jen Porter.

“With a finger touch or sweep on the iPad readers can immerse themselves in the storyline, imagery and background in as much detail as they like,” she says.

Gaetano Mastropasqua, franchise development head for Overbrook, says the app elevates the storytelling experience to an entirely new level.

“To see characters, creatures and landscapes in the After Earth universe come alive is an exciting innovation and an impressive endeavour.”

Gregory Economos, senior vice-president of Sony Pictures, says: “The app gives moviegoers the chance to deeply explore the story in a way not possible until now.”

The app features all 13 journal chapters, exclusive film imagery and audio, detailed background insights and interactive spacecraft and creatures.

A video of the app can be viewed at: http://player.vimeo.com/video/65745896

Imagery and a high quality mpeg can be downloaded at: http://www.beyondthestory.com/aemedia/

The app is for iPad 2 or above and is available at Apple’s App store for $4.99(NZ).

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Brewing: Lion To Buy Cult Upper Hutt Brewer Panhead

Lion - Beer, Spirits and Wine (NZ), New Zealand's biggest beer maker, has agreed to buy Panhead Custom Ales from the family of founder Mike Neilson, its second such purchase of a popular craft brewer after the acquisition of Dunedin-based Emerson's Brewing Co in 2012. More>>

ALSO:

Half Empty: Fonterra's 2017 Opening Forecast Below Expectations

Fonterra Cooperative Group raised its forecast farmgate milk payout for next season by less than expected as the world's largest dairy exporter predicts lower prices will crimp production and supply will pick up. The New Zealand dollar fell. More>>

ALSO:

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news