Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kiwi-Made App Released For Movie After Earth

NEWS RELEASE EMBARGOED TO THURSDAY 23 MAY, 2013

Kiwi-Made App Released For Movie After Earth

A Kiwi company is behind the global release today of an interactive app for the highly anticipated sci-fi thriller movie After Earth, starring Will Smith and his son Jaden.

UK-based BeyondTheStory developed the app, titled After Earth: Kitai’s Journal, for the Sony Pictures Entertainment/Overbrook Entertainment film and its tie-in book.

The movie, distributed by Columbia Pictures, launches in the United States on 31 May and rolls out globally from 7 June in the UK, then New Zealand and Australia.

After Earth, set 1,000 years into the future, features a teenage Kitai Raige (Jaden Smith) battling to save himself and his father (Will Smith) after their spacecraft crash lands on the vastly changed planet Earth.

He records his mission in Kitai’s Journal, which app viewers can bring to life in a compelling digital experience, says BeyondTheStory CEO, Jen Porter.

“With a finger touch or sweep on the iPad readers can immerse themselves in the storyline, imagery and background in as much detail as they like,” she says.

Gaetano Mastropasqua, franchise development head for Overbrook, says the app elevates the storytelling experience to an entirely new level.

“To see characters, creatures and landscapes in the After Earth universe come alive is an exciting innovation and an impressive endeavour.”

Gregory Economos, senior vice-president of Sony Pictures, says: “The app gives moviegoers the chance to deeply explore the story in a way not possible until now.”

The app features all 13 journal chapters, exclusive film imagery and audio, detailed background insights and interactive spacecraft and creatures.

A video of the app can be viewed at: http://player.vimeo.com/video/65745896

Imagery and a high quality mpeg can be downloaded at: http://www.beyondthestory.com/aemedia/

The app is for iPad 2 or above and is available at Apple’s App store for $4.99(NZ).

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Auckland Outage: Power Mostly Restored Overnight

Vector wishes to advise that all but 324 customers have been restored overnight. These customers are spread throughout the network in small pockets. The main St Johns feeder was restored around midnight allowing most of the customers in all affected areas to have power this morning. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news