Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Georgie Pie Launch Dates Announced

29 May, 2013

Georgie Pie Launch Dates Announced
Iconic Steak Mince ‘N’ Cheese pie will be sold from Wednesday June 5th at Greenlane and Queen Street McDonald’s restaurants. Nine other Auckland and Waikato restaurants will start selling the pies in the week following
50 Georgie Pie fans will be hosted at exclusive event tonight where they will be the first group of consumers to taste a Georgie Pie in 15 years
Two fans bought tickets to the event for $450 which will be donated to Ronald McDonald House Charities
Further pricing options announced

McDonald’s New Zealand today announced that Kiwis will be able to purchase the iconic Steak Mince ‘N’ Cheese Georgie Pie at its Greenlane and Queen Street restaurants from 10.30am next Wednesday 5th of June.

Another five restaurants in Auckland will begin selling the pies in the week following, along with four restaurants in the Waikato.

The announcement comes as the company is set to host 50 fanatical Georgie Pie fans at an exclusive pre-launch tasting event held at McDonald’s Greenlane restaurant tonight. The fans, who won a competition on McDonald’s Facebook page, will be some of the first consumers in the country to try the pie, a week before they are available to the public.

Along with the Facebook fans will be Andy Hill who paid $450 to win a TradeMe charity auction for himself and a friend to attend the event. Mr Hill will travel from New Plymouth to enjoy the original Steak Mince ‘N’ Cheese pie. 100% of the auction proceeds have gone to Ronald McDonald House Charities.

McDonald’s New Zealand managing director, Patrick Wilson, says he is looking forward to hearing what these Georgie Pie fans think of the pie after so many years.

“There has been phenomenal interest since we made the announcement we were bringing Georgie Pie back, and we’re keen to see if Kiwis still have a big appetite for their favourite pie brand,” he says.

The Steak Mince ‘N’ Cheese Georgie pie will be priced at $4.50 for the single pie, $6.90 for a medium combo or $4.00 for a menu add-on when the pie is purchased with any other McDonald’s combo meal. Where applicable the pie will be available 24/7.

McDonald’s restaurants selling Georgie Pie Steak Mince ‘N’ Cheese pies:

From 10.30am, Wednesday 5th June, 2013: Greenlane and Queen St
From 10.30am, Friday 7th June, 2013: Kelston, 500 Ti Rakau Drive, Howick and St Lukes Foodcourt
From 10.30am, Monday 10th June, 2013: Mangere and Albany Coliseum Drive
From 10.30am, Tuesday 11th June, 2013: Frankton, 5 Cross Roads, The Base and Te Awamutu


Note to Editor:

Progressive Enterprises sold parts of the Georgie Pie business to McDonald’s in 1996 as it refocused on its core business. McDonald’s purchased the entity primarily for the real estate and repurposed 17 restaurant sites. The trademarks and intellectual property were included in the transaction.

McDonald’s converted a number of Georgie Pie sites to McDonald’s restaurants, including the flagship Greenlane site. Georgie Pie employees in affected restaurants were offered jobs with McDonald’s, and several franchisees became, and still, own and operate McDonald’s restaurants. Progressive Enterprises continued to operate other Georgie Pie restaurants until the final restaurant on Kepa Road in Auckland closed.

Why aren’t the pies $1 anymore?

The original Georgie Pie ‘dollar menu’ is fondly remembered, but even in 1996 Georgie Pie began increasing prices. The Steak Mince ‘N’ Cheese pie uses quality ingredients including New Zealand beef chuck steak, which is minced, and Georgie Pie’s unique short pastry. The price is comparable to other ‘baked fresh’ pies of a similar size and quality.

About McDonald’s New Zealand

New Zealand’s first McDonald’s restaurant opened in Porirua in 1976. Today there are 161 McDonald’s restaurants across New Zealand, 80 per cent of which are franchised and run by local business men and women. The organisation employs over 9,000 people in restaurants nationwide, and is one of New Zealand’s largest employers of youth. McDonald’s was awarded ‘retail employer of the year’ by Retailworld. In 2012 McDonald’s spent around $180 million with local suppliers, while New Zealand producers exported over $320 million of food to other McDonald’s markets. For more information visit

Check out McDonald’s New Zealand on Facebook or Twitter @Maccasnz.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Trade: NZ Trade Deficit Widens To A Record In September

Oct. 27 (BusinessDesk) - New Zealand's monthly trade deficit widened to a record in September as meat exports dropped to their lowest level in more than three years. More>>


Animal Welfare: Cruel Practices Condemned By DairyNZ Chief

DairyNZ chief executive Tim Mackle says cruel and illegal practices are not in any way condoned or accepted by the industry as part of dairy farming.

Tim says the video released today by Farmwatch shows some footage of transport companies and their workers, as well as some unacceptable behaviour by farmers of dragging calves. More>>


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


International Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news