Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Georgie Pie Launch Dates Announced

PRESS RELEASE – FOR IMMEDIATE RELEASE
29 May, 2013

Georgie Pie Launch Dates Announced
Iconic Steak Mince ‘N’ Cheese pie will be sold from Wednesday June 5th at Greenlane and Queen Street McDonald’s restaurants. Nine other Auckland and Waikato restaurants will start selling the pies in the week following
50 Georgie Pie fans will be hosted at exclusive event tonight where they will be the first group of consumers to taste a Georgie Pie in 15 years
Two fans bought tickets to the event for $450 which will be donated to Ronald McDonald House Charities
Further pricing options announced

McDonald’s New Zealand today announced that Kiwis will be able to purchase the iconic Steak Mince ‘N’ Cheese Georgie Pie at its Greenlane and Queen Street restaurants from 10.30am next Wednesday 5th of June.

Another five restaurants in Auckland will begin selling the pies in the week following, along with four restaurants in the Waikato.

The announcement comes as the company is set to host 50 fanatical Georgie Pie fans at an exclusive pre-launch tasting event held at McDonald’s Greenlane restaurant tonight. The fans, who won a competition on McDonald’s Facebook page, will be some of the first consumers in the country to try the pie, a week before they are available to the public.

Along with the Facebook fans will be Andy Hill who paid $450 to win a TradeMe charity auction for himself and a friend to attend the event. Mr Hill will travel from New Plymouth to enjoy the original Steak Mince ‘N’ Cheese pie. 100% of the auction proceeds have gone to Ronald McDonald House Charities.

McDonald’s New Zealand managing director, Patrick Wilson, says he is looking forward to hearing what these Georgie Pie fans think of the pie after so many years.

“There has been phenomenal interest since we made the announcement we were bringing Georgie Pie back, and we’re keen to see if Kiwis still have a big appetite for their favourite pie brand,” he says.

The Steak Mince ‘N’ Cheese Georgie pie will be priced at $4.50 for the single pie, $6.90 for a medium combo or $4.00 for a menu add-on when the pie is purchased with any other McDonald’s combo meal. Where applicable the pie will be available 24/7.

McDonald’s restaurants selling Georgie Pie Steak Mince ‘N’ Cheese pies:

From 10.30am, Wednesday 5th June, 2013: Greenlane and Queen St
From 10.30am, Friday 7th June, 2013: Kelston, 500 Ti Rakau Drive, Howick and St Lukes Foodcourt
From 10.30am, Monday 10th June, 2013: Mangere and Albany Coliseum Drive
From 10.30am, Tuesday 11th June, 2013: Frankton, 5 Cross Roads, The Base and Te Awamutu

ENDS

Note to Editor:

Progressive Enterprises sold parts of the Georgie Pie business to McDonald’s in 1996 as it refocused on its core business. McDonald’s purchased the entity primarily for the real estate and repurposed 17 restaurant sites. The trademarks and intellectual property were included in the transaction.

McDonald’s converted a number of Georgie Pie sites to McDonald’s restaurants, including the flagship Greenlane site. Georgie Pie employees in affected restaurants were offered jobs with McDonald’s, and several franchisees became, and still, own and operate McDonald’s restaurants. Progressive Enterprises continued to operate other Georgie Pie restaurants until the final restaurant on Kepa Road in Auckland closed.

Why aren’t the pies $1 anymore?

The original Georgie Pie ‘dollar menu’ is fondly remembered, but even in 1996 Georgie Pie began increasing prices. The Steak Mince ‘N’ Cheese pie uses quality ingredients including New Zealand beef chuck steak, which is minced, and Georgie Pie’s unique short pastry. The price is comparable to other ‘baked fresh’ pies of a similar size and quality.

About McDonald’s New Zealand

New Zealand’s first McDonald’s restaurant opened in Porirua in 1976. Today there are 161 McDonald’s restaurants across New Zealand, 80 per cent of which are franchised and run by local business men and women. The organisation employs over 9,000 people in restaurants nationwide, and is one of New Zealand’s largest employers of youth. McDonald’s was awarded ‘retail employer of the year’ by Retailworld. In 2012 McDonald’s spent around $180 million with local suppliers, while New Zealand producers exported over $320 million of food to other McDonald’s markets. For more information visit www.mcdonalds.co.nz

Check out McDonald’s New Zealand on Facebook www.facebook.co.nz/mcdonaldsnz or Twitter @Maccasnz.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Fruit & Veg Crackdown: Auckland Fruit Fly Find Under Investigation

The Ministry for Primary Industries (MPI) is investigating a find of a single male Queensland fruit fly in a surveillance trap in the Auckland suburb of Grey Lynn... MPI has placed legal controls on the movement of fruit and some vegetables outside of a defined circular area which extends 1.5km from where the fly was trapped in Grey Lynn. More>>

ALSO:

Scoop Business: Westpac NZ Reaches $2.97M Swaps Settlement

Westpac Banking Corp’s New Zealand unit has agreed to pay $2.97 million in a settlement with the Commerce Commission over the way the bank sold interest rate swaps to farmers between 2005 and 2012. More>>

ALSO:

Going Dutch: Fonterra Kicks Off $144M Partnership With Dutch Cheese Maker

Fonterra Co-operative Group, the world’s largest dairy exporter, has commissioned a new dairy ingredients plant in Heerenveen, in the north of the Netherlands, its first wholly-owned and operated ingredients plant in Europe. More>>

ALSO:

Scoop Business: NZ Retail Sales Beat Estimates

New Zealand retail sales rose more than expected in the fourth quarter, led by vehicle-related transactions, food and beverages, adding to evidence that cheap credit and a growing jobs market are encouraging consumers to spend. More>>

ALSO:

Delivery Cuts Go Ahead: 'Government Money Grab' From NZ Post

"It's a money grab by the Government as the shareholder of New Zealand Post" says Postal Workers Union advocate Graeme Clarke about the changes announced by NZ Post. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news