Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Over Half of New Zealanders Are Shopping Online

News Release

Over Half of New Zealanders Are Shopping Online

•          More than a quarter of online shoppers purchased 11 or more items last year
•          Consumers shop online to find best prices and deals  
•          Nearly $1 billion spent on international websites

Auckland, New Zealand – (10 June, 2013) – More than half of the population (54%) aged over 18 years are now shopping online (see chart 1), an increase from 38 percent of New Zealanders five years ago. The latest report from Nielsen, the leading global provider of information and insights, shows New Zealanders spent $3.7 billion in the last 12 months purchasing via the internet.  

The number of purchases being made per person has also grown significantly with 446,000 people making 11 or more transactions online in 2012, an increase of 44 percent from 2011 (310,000 people). This group now accounts for more than a quarter (27%) of online shoppers.   

Tony Boyte, Associate Director of Research, Nielsen said, “New Zealanders are becoming more and more comfortable shopping online. A tipping point has been reached and many more will now follow, by the end of the year we expect to see two million New Zealanders shopping online and spend to rise to $4 billion.”   

The most popular products and services are airline tickets with 47 percent of online shoppers purchasing from this category, followed by clothing/shoes/accessories (38%), books/magazines (32%), entertainment tickets (29%) and travel related services such as accommodation and car hire (28%).

Nielsen’s Online Retail Report identifies a combination of reasons consumers are shopping online (see chart 2). Shopping online is primarily driven by consumers finding better prices and deals and the ability to compare products and brands. Its convenience and time saving are also major drivers.

The convenience is magnified by the use of mobile devices (smartphones and tablets) for shopping online. Consumers are predominantly using these devices for research but a number of consumers are now actively using them to make an online purchase.

Over a quarter (26%) of online shopping spend is taking place on international websites. The choice of products and perceived price savings are the main contributors to this.

Boyte adds, “Purchasing offshore continues to rise and highlights the concerns of New Zealand retailers about how they can effectively compete with sales to international websites.”

CHART 1: NEW ZEALAND ONLINE SHOPPERS BY NUMBERS


Click for big version.

CHART 2: ONLINE PURCHASE DRIVERS RANKED BY IMPORTANCE


Click for big version.

Proportion of online shoppers ranking each statement a 4 or 5 in importance out of 5 Source: Nielsen Online Retail Report 2013

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: SkyCity Lifts Minimum Convention Centre Investment To $430M

SkyCity Entertainment Group, the casino operator, has lifted the minimum it will invest in the Auckland International Convention Centre to $430 million and said total costs including land may be $450 million to $470 million. More>>

Statistics: Drop In Dairy Prices Leads Fall In Exports

Total goods exports fell $240 million (5.5 percent) to $4.2 billion in April 2015 compared with April 2014, Statistics New Zealand said today. More>>

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>


Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>

BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news