Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Over Half of New Zealanders Are Shopping Online

News Release

Over Half of New Zealanders Are Shopping Online

•          More than a quarter of online shoppers purchased 11 or more items last year
•          Consumers shop online to find best prices and deals  
•          Nearly $1 billion spent on international websites

Auckland, New Zealand – (10 June, 2013) – More than half of the population (54%) aged over 18 years are now shopping online (see chart 1), an increase from 38 percent of New Zealanders five years ago. The latest report from Nielsen, the leading global provider of information and insights, shows New Zealanders spent $3.7 billion in the last 12 months purchasing via the internet.  

The number of purchases being made per person has also grown significantly with 446,000 people making 11 or more transactions online in 2012, an increase of 44 percent from 2011 (310,000 people). This group now accounts for more than a quarter (27%) of online shoppers.   

Tony Boyte, Associate Director of Research, Nielsen said, “New Zealanders are becoming more and more comfortable shopping online. A tipping point has been reached and many more will now follow, by the end of the year we expect to see two million New Zealanders shopping online and spend to rise to $4 billion.”   

The most popular products and services are airline tickets with 47 percent of online shoppers purchasing from this category, followed by clothing/shoes/accessories (38%), books/magazines (32%), entertainment tickets (29%) and travel related services such as accommodation and car hire (28%).

Nielsen’s Online Retail Report identifies a combination of reasons consumers are shopping online (see chart 2). Shopping online is primarily driven by consumers finding better prices and deals and the ability to compare products and brands. Its convenience and time saving are also major drivers.

The convenience is magnified by the use of mobile devices (smartphones and tablets) for shopping online. Consumers are predominantly using these devices for research but a number of consumers are now actively using them to make an online purchase.

Over a quarter (26%) of online shopping spend is taking place on international websites. The choice of products and perceived price savings are the main contributors to this.

Boyte adds, “Purchasing offshore continues to rise and highlights the concerns of New Zealand retailers about how they can effectively compete with sales to international websites.”

CHART 1: NEW ZEALAND ONLINE SHOPPERS BY NUMBERS


Click for big version.

CHART 2: ONLINE PURCHASE DRIVERS RANKED BY IMPORTANCE


Click for big version.

Proportion of online shoppers ranking each statement a 4 or 5 in importance out of 5 Source: Nielsen Online Retail Report 2013

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news