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Fitbit Flex Wireless Activity+Sleep Wristband Available Now

Fitbit Flex Wireless Activity + Sleep Wristband Now Available in NZ

Bluetooth 4.0 syncing and a comfortable all-day wristband design make it easier than ever to achieve your fitness goals on-the-go

Fitbit has today announced that its latest innovation and first-ever wristband, Fitbit Flex™ is now available on the shelves in New Zealand. Flex is the only activity tracking wristband on the market to sync wirelessly on-the-go via Bluetooth 4.0 to select iOS and Android devices. With Flex’s all-day wearable design and its all-new customisable online dashboard, you can seamlessly make fitness a part of your everyday lifestyle and check your stats from anywhere. By adding a wristband tracker to its activity tracker portfolio, Fitbit becomes the first and only brand to offer a variety of clip and wristband trackers, allowing users to find the best solution for tracking their everyday health.

Like its sister products the Fitbit Zip and Fitbit One, the new Fitbit Flex tracks steps taken, distance travelled, and calories burned, as well as a brand new stat: active minutes. Active minutes track how many moderate-intensity cardio minutes you have a day (the US Centre for Disease Control recommends 150 of them each week). Flex’s bright LED indicator lights offer a visual display as you reach 20 percent increments of achieving your goal (such as walking 10,000 steps), while a vibrating notification celebrates with you as you hit your goals throughout the day. Flex also tracks how long and how well you sleep, allowing you to learn how to sleep better, and offers a Silent Wake alarm that gently vibrates to wake you without waking your sleep partner.

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Flex is the first and only activity and sleep tracking wristband on the market to sync with Bluetooth 4.0, so you can view your Fitbit dashboard, receive motivating notifications and engage in fitness competitions with friends without ever having to plug in or even push a button. Bluetooth 4.0 syncing works automatically with select iOS and Android devices, including Samsung Galaxy S4, Samsung Galaxy S III and Samsung Note II, as well as the iPhone 4S and 5.

“We are incredibly excited that our New Zealand customers can now wear the Fitbit Flex,” says Steve Morley, General Manager of Fitbit for Asia Pacific. “Fitbit has worked hard to develop the most seamless, versatile, and accurate activity trackers and with the addition of Flex, we have a product line that fits any lifestyle. Using the latest technology—including Bluetooth 4.0 for mobile devices—Fitbit has developed a wristband tracker that offers the elements our fans love in a brand new style.”

Fitbit Flex is available on Fitbit.com and from leading retailers. RRP $159.95.

Slim and Stylish Wristband Design
Flex is the activity tracker wristband designed to meet all of your needs. The slim and stylish wristband is comfortable enough to wear all day and can brave all the elements of your everyday lifestyle such as the shower or rain.

Fitbit Flex features and benefits include:
·         Know your stats: Tracks steps, distance, calories burned and active minutes, a new stat from Fitbit. The US Centre for Disease Control recommends achieving at least 150 minutes of moderate-intensity aerobic activity each week. Flex will encourage you to meet—and exceed—that goal, whether you are taking a brisk walk, running or working out at a cardio class.
·         Getting good ZZZs: Tracks quality of sleep (number of hours, how many times you wake up and offers a sleep efficiency index) and uses a silent alarm that vibrates to wake you up gently.
·         First and only wristband to: Sync to select mobile devices via Bluetooth 4.0 (the first all-day wristband tracker to offer this capability). It also syncs wirelessly and automatically to your computer. Syncs to iPhone 4S and 5, and now select Android devices, like the Samsung Galaxy S III and Note II.
·         With you all the time: Comfortable enough to wear all day. Water-resistant. Wear it in the shower or the rain.
·         Match your mood or personality: Flexible, interchangeable tracker with a variety of colourful wristbands (Black, Slate, Teal, Tangerine, Navy) that allow you to personalise your Flex. Flex trackers are sold with Black or Slate bands, and users can purchase accessory packs of three (Teal, Tangerine, Navy) for $44.95.
·         Rich mobile and online offerings: iPhone and Android app and online tools show activity charts, leaderboards and more. Set goals, view progress and earn badges. Also log food, weight and more on Fitbit’s website and apps.
·         Social motivation: Connect with friends and family for support or friendly competition.
·         NFC and real-time syncing mean stats on-the-go: For select Android users, simply tap your Flex band on your NFC-enabled Android phone and it will automatically launch your Fitbit stats. For select iOS users, with real-time syncing, watch your steps increase on your Fitbit iPhone app right before your eyes!
·         Multiple partners: Fitbit also integrates with many popular health and fitness apps, including Endomondo, LoseIt, MapMyFitness, MyFitnessPal and Sparkpeople, to enable users to share data from their favourite apps.

Brand New Dashboard to Keep You Motivated
Fitbit is excited to debut a new, next-generation dashboard experience for all of its users. The new Fitbit dashboard is designed to be completely customisable, and has a better visual style that makes it easier for you to see your stats and progress. Users can choose which graphs, metrics, activity levels, and displays are the most motivating to them, and place them prominently on their dashboards to match their personal goals.

About Fitbit
Founded in 2007 in San Francisco, Calif., today, Fitbit is the market leader in the fast-growing Connected Health & Fitness category. Fitbit’s full line of products, which includes the Fitbit Zip and Fitbit One activity tracker clips, the Aria Wi-Fi Smart Scale and now, the Fitbit Flex, means Fitbit offers the most diverse product line for everyone to track their everyday health. Fitbit is funded by the Foundry Group, True Ventures and SoftTech VC. For more information, please visit www.Fitbit.com or connect with us on Facebook or Twitter.

ENDS

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