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100% Pure New Zealand

New press releases

New adventures in Middle-earth

19 June 2013

The jaw dropping teaser trailer for the second movie in The Hobbit Trilogy, The Hobbit: The Desolation of Smaug has been released.

Auckland to welcome Global Ocean Race

19 June 2013

Auckland, New Zealand’s ‘City of Sails’, has been confirmed as the halfway stopover port for the gruelling, round-the-world Global Ocean Race in 2014.

Wintering over in Middle-earth – snow sports

19 June 2013

First snows are already dusting the mountain tops of Middle-earth where the countdown to New Zealand’s 2013 winter season is on.

Middle-earth is tops for visitors to New Zealand

19 June 2013

The famed ‘filmscapes’ of Middle-earth that feature in Sir Peter Jackson’s The Hobbit: An Unexpected Journey have played a leading role in boosting tourism to New Zealand, according to new figures.

Maori waka to tell NZ story in San Francisco

19 June 2013

Remarkable sailing craft are the hallmark of the 34th America’s Cup but it won’t just be the futuristic wing-sail AC72s turning heads in San Francisco - a traditional Maori waka (canoe) from New Zealand also has a lead role in the event.

New feature material

Sailing in the lap of luxury

19 June 2013

The luxury of a sailing holiday in New Zealand isn’t just about cruising idyllic waters or indulging in world-class wine and food - but a uniquely Kiwi, ‘money-can’t-buy’ experience.

Auckland: The America's Cup legacy

19 June 2013

Viaduct Harbour Auckland is one of New Zealand’s most vibrant tourism and entertainment precincts - a hub for more than 30 bars and restaurants, hotels and water-based tourism activities attracting hundreds of thousands of visitors annually.

Winter 2013 guide to NZ's South Island ski resorts

19 June 2013

Quick guide to what's on offer at New Zealand's South Island ski resorts for the winter 2013 snow season.


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Land & Water Forum: Fourth Report On Water Management

The Land and Water Forum (LWF) today published its fourth report, outlining 60 new consensus recommendations for how New Zealand should improve its management of fresh water and calling on the Government to urgently adopt all of its recommendations from earlier reports. More>>



Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Speaking For The Bees: Greens Call For Neonicotinoid Pesticide Ban

The National Government should ban the use of controversial pesticides called neonicotinoids after evidence has revealed that even at low doses they cause harm to bee populations, the Green Party said today. More>>


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