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100% Pure New Zealand

New press releases

New adventures in Middle-earth

19 June 2013

The jaw dropping teaser trailer for the second movie in The Hobbit Trilogy, The Hobbit: The Desolation of Smaug has been released.

Auckland to welcome Global Ocean Race

19 June 2013

Auckland, New Zealand’s ‘City of Sails’, has been confirmed as the halfway stopover port for the gruelling, round-the-world Global Ocean Race in 2014.

Wintering over in Middle-earth – snow sports

19 June 2013

First snows are already dusting the mountain tops of Middle-earth where the countdown to New Zealand’s 2013 winter season is on.

Middle-earth is tops for visitors to New Zealand

19 June 2013

The famed ‘filmscapes’ of Middle-earth that feature in Sir Peter Jackson’s The Hobbit: An Unexpected Journey have played a leading role in boosting tourism to New Zealand, according to new figures.

Maori waka to tell NZ story in San Francisco

19 June 2013

Remarkable sailing craft are the hallmark of the 34th America’s Cup but it won’t just be the futuristic wing-sail AC72s turning heads in San Francisco - a traditional Maori waka (canoe) from New Zealand also has a lead role in the event.

New feature material

Sailing in the lap of luxury

19 June 2013

The luxury of a sailing holiday in New Zealand isn’t just about cruising idyllic waters or indulging in world-class wine and food - but a uniquely Kiwi, ‘money-can’t-buy’ experience.

Auckland: The America's Cup legacy

19 June 2013

Viaduct Harbour Auckland is one of New Zealand’s most vibrant tourism and entertainment precincts - a hub for more than 30 bars and restaurants, hotels and water-based tourism activities attracting hundreds of thousands of visitors annually.

Winter 2013 guide to NZ's South Island ski resorts

19 June 2013

Quick guide to what's on offer at New Zealand's South Island ski resorts for the winter 2013 snow season.


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DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


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