Industry Leaders Come Together, Celebrate Tourism Excellence
5 July 2013
Industry Leaders Come Together To Celebrate Tourism Excellence
For the first time ever, five New Zealand holiday parks were awarded a complimentary Qualmark accreditation by Tourism Holdings Limited (thl) and Qualmark at the Holiday Parks Association of New Zealand (HAPNZ) Awards dinner held in the Wairarapa last night.
Coming together to sponsor an Award for the eighth consecutive year were two of New Zealand Tourism industry leaders, thl and Qualmark who joined forces to show their commitment to supporting quality and business development in the tourism sector.
General Manager, Marketing, thl, Kate Meldrum says; “As an industry leader we are continually looking for ways to work with like-minded tourism industries to ensure we grow and develop in tandem, together. The Holiday Park sector and our own campervan sector are integral to each other’s success. Supporting excellence in our nation’s holiday parks adds to the quality of our campervan customers’ overall experience and ultimately helps us grow our combined industry.”
Last year a report led by thl and conducted by New Zealand’s leading tourism research firm Covec, revealed that campervan tourism is responsible for almost half a billion dollars to the New Zealand tourism industry including significant spend in the holiday park sector.
The following five holiday parks were selected to undergo a complimentary Qualmark quality evaluation and annual licence to recognise their commitment to providing high quality visitor experiences.
• Ashley Gorge Holiday
Park, Ashley Gorge, Canterbury
• Glentunnel Holiday Park, Glentunnel, Canterbury
• Mawley Holiday Park, Masterton
• Ruakaka Beach Holiday Park, Ruakaka
• Whananaki Holiday Park, Whananaki
Qualmark is New Zealand tourisms official quality assurance organisation providing a trusted guide to quality travel experiences. The team have been working closely with the New Zealand holiday park sector for many years now, with over 180 holiday parks recognised through the Qualmark programme.
Tim Keeling , General Manager, Qualmark says; “The Holiday Parks Association has shown a strong commitment to ensuring quality customer experiences, and seeking continual business development opportunities for its members. The sector’s commitment to raising the bar and continually exceeding expectations of both international and domestic visitors is admirable, and Qualmark is delighted to be a key partner in achieving this goal.”
thl is one of Australasia’s premier tourism companies. thl owns and operates self-drive experiences in New Zealand, Australia and USA, RV Manufacturing in New Zealand and Australia and Guided Experiences in New Zealand.
Qualmark is New Zealand tourisms official quality assurance organisation, providing recognition of quality tourism experiences. Its role is to ensure international and domestic travellers can easily select high quality, professional and sustainable tourism products. Through the provision of independent quality assurance, Qualmark gives consumers and travel trade further confidence in the products and experiences they purchase.