Unison Launches Annual Services Campaign

Unison Launches Annual Services Campaign

5 July  2013 – Hawke’s Bay electricity distributor Unison Networks has this week launched its annual ‘services’ campaign, reminding customers to contact Unison first if their power or hot water goes off.

The marketing campaign was launched on 1 July, with the first month focused on educating customers that Unison should be their first point of contact if their power goes off unexpectedly.  In the second month the promotion focuses on reminding people to call Unison if they have no hot water.

Unison Group Chief Executive Officer, Ken Sutherland, said the Company’s annual campaign was both a reminder of the services Unison offers, as well as a way to help customers avoid an unnecessary visit from their electrician.

“In some cases customers have called an electrician to repair the problem, only to find that the cause is a network fault.  By reminding power users to call 0800 2 UNISON first, we hope to save customers the call out fee of an electrician, and get their hot water or electricity restored quickly.”

Unison initiated the annual campaign in 2010 after a 2009 survey showed only 3.4% of customers knew to call Unison for hot water issues, and 13.2% for power issues.

“It was alarming to think that over 85% of customers weren’t aware that Unison was their first point of call for power or hot water issues.  If the fault turned out to be a network issue, many of those customers could have faced unnecessary costs from calling in an electrician.

“We are pleased to see that awareness has risen since we launched the campaign. Our customers are benefiting, although we still need to extend the message further into the community.”

The campaign will run in Hawke’s Bay until the end of August.

ENDS

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