Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New 'Gesture Point' mouse wins global licensing deal

New 'Gesture Point' mouse wins global licensing deal for New Zealand's Swiftpoint

Christchurch, New Zealand. 17 July, 2013. Swiftpoint Limited has signed a global licensing agreement with Belkin international which will see Swiftpoint’s patented GesturePoint™ hardware and software technology integrated into devices for sale by Belkin to customers worldwide.

Swiftpoint’s CEO Grant Odgers says The GesturePoint™ technology integrates – for the first time – mouse pointer and touch gesture inputs. Users of tablets, notebooks, smartphones and PCs can get all the high accuracy and efficiency benefits of a mouse, while also intuitively supporting the gesture functions now standard in modern operating systems.

“We’re delighted with the licensing agreement,” Odgers says. “Belkin is one of the world’s largest suppliers of IT peripherals with well-established retail channels throughout the US, Europe and Asia Pacific. In addition to its range of smartphone, tablet and PC accessories, Belkin now has a 30 percent share of the home and small business networking market in the US and has aggressive expansion plans with a range of new home automation products. Belkin is not just a high street retail provider, it is also successfully developing channel relationships with high-end IT solutions companies. Swiftpoint’s technology combined with Belkin’s global manufacturing and distribution muscle is a powerful combination.”

Ben Thacker, global vice president of enterprise business, Belkin International, says Swiftpoint’s GesturePoint™ technology will be a key component of a whole new type of accessory for personal and desktop devices to be launched later this year.

"Belkin's customer-driven product development strategy is to create and deliver a complete ecosystem of accessories that optimize the use of technology in office, classroom, IT infrastructure, and mobile environments,” Thacker says.

“The licensing agreement with Swiftpoint enables us to satisfy a strong and unmet market need for a solution that brings together mouse and gesture inputs into a single user-friendly accessory.”

Swiftpoint’s Grant Odgers says the GesturePoint™ technology is an evolution of the company’s innovative portable mobile mouse launched in 2010 to critical acclaim. The ergonomic ‘pen grip’ design caught the attention of Popular Science magazine, where it made the magazine’s top 100 inventions of the year list. The Wall Street Journal rated the mouse above the best mobile mice from Logitech and Microsoft, and the mouse went on to became a top seller on Costco.com, the second-largest retail chain in the US.

Swiftpoint has filed patents worldwide, not only related to its first device but also a number of HCI (Human Computer Interface) innovations, many of these in the field of touch and gesture technology.

“We’ve had ideas and filed patents around touch/gesture technology for a decade, but it was only quite recently that our IP has become relevant in the marketplace due to a truly fundamental change in the way people interact with computers,” Grant Odgers says. “All of today’s computing devices are now optimized for touch (gesture-based) use, and it’s not only limited to tablets and smartphones, it includes laptop and desktop computers that use Windows 8 or Mac OS X.”

However, Grant Odgers says, touch screens are not ‘one size fits all’ – they do not work well in productive laptop/desktop environments, and often users try to make touch gestures with a standard mouse, which is not ideal.

“Take for example, the latest release of Microsoft Office 2013. It has touch and gesture features built in, but the reality is that doing Excel spreadsheets and Word documents with a touch screen does not work well at all. So we still use a keyboard and mouse and miss out on the great touch features that are now built into Word, Excel, and Windows 8.”

Grant Odgers says that many of the major peripheral manufacturers have tried to incorporate touch/gesture into these productive (traditionally keyboard/mouse) computing environments, but – and he quotes PC World’s Jared Newman – “being able to do it all with a single, no-compromise piece of hardware remains an elusive goal”.*

Odgers says the Belkin licensing deal is the first major fruit of a new business growth strategy which sees Swiftpoint exiting manufacturing and distribution in favour of technology license agreements.

“Our Swiftpoint mouse won global awards but has taught us that commercializing intellectual property is a long, hard road. The Belkin licensing deal signals a new paradigm for us, where we get maximum overall returns from our intellectual property.”

Ends.

*Link to Jared Newman’s pcworld.com article, June 3, 2013: http://www.pcworld.com/article/2040602/asus-unveils-vivomouse-a-funky-trackpad-mouse-hybrid.html


About Belkin International
With more than 200 patents, Belkin International invents products that harness the power of technology to enrich people’s lives. From wireless home networking and entertainment, to mobile accessories, energy management, and a broad USB and cable mix, Belkin products connect the dots between people and the things they love. Belkin also provides public and private sector organizations with high-quality security, infrastructure, energy, and server-room solutions. A privately held company founded in 1983, Belkin has more than 1,200 employees in 21 countries. Headquartered in Playa Vista, California, Belkin can also be found on the Web at Belkin.com, on Facebook at facebook.com/belkin, and on Twitter at Twitter.com/belkin

About Swiftpoint
Swiftpoint is a New Zealand-based technology development company specializing in advanced Human Computer Interface (HCI) software and devices. The company’s GesturePoint™ technology – licensed to Belkin International in 2013 – integrates mouse pointer and touch gesture inputs to enable users of tablets, notebooks, smartphones and PCs to combine the high accuracy and efficiency benefits of a mouse, while also intuitively supporting the gesture functions now standard in modern operating systems. GesturePoint™ is an evolution of the company’s innovative portable mobile mouse launched in 2010 to critical acclaim. The ergonomic ‘pen grip’ design caught the attention of Popular Science magazine, where it made the magazine’s top 100 inventions of the year list. The Wall Street Journal rated the mouse above the best mobile mice from Logitech and Microsoft, and the mouse went on to became a top seller on Costco.com, the second largest retail chain in the US. Swiftpoint has filed patents worldwide, related to HCI innovations, many of these in the field of touch and gesture technology. Swiftpoint’s founder and CEO Grant Odgers is backed by a professional Board and in 2007 received development funding from the Endeavour i-Cap Fund, a New Zealand government Venture Investment Fund (VIF), matched by local investors, to support a business plan for international growth.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Farming: Alliance Plans To Start Docking Farmer Payments

Alliance Group, New Zealand's second-largest meat cooperative, plans to start withholding some stock payments to its farmers from next week to bolster its balance sheet and force suppliers to meet their share requirements. More>>

ALSO:

Gambling: SkyCity First Half Profit Rises 30%, Helped By High Rollers

SkyCity anticipates the Auckland business will benefit from government gaming concessions which were triggered on Nov. 11 in recognition of SkyCity’s $470 million Convention Centre development. Morrison said the concessions would allow the Auckland business to lift its activity during peak period, noting it had a record revenue week over the Christmas and New Year period. More>>

ALSO:

Money For Light: Kiwi Scientists Secure Preferential Access To Synchrotron

Science and Innovation Minister Steven Joyce today announced a three-year investment of $2.8 million in the Australian Synchrotron, the largest piece of scientific infrastructure in the Southern Hemisphere, to secure preferential access for Kiwi scientists. More>>

Telco Industry Report: Investment Hits $1.7 Bln A Year

Investment in the telecommunications sector is $1.7 billion a year, proportionately one of the highest levels in the OECD, according to a report released today on the status of the New Zealand sector. More>>

ALSO:

PGPs: New Programme Sets Sights On Strong Wool

A new collaboration between The New Zealand Merino Company (NZM) and the Ministry for Primary Industries (MPI), announced today, aims to deliver premiums for New Zealand's strong wool sector... More>>

ALSO:

Restrictions Lifted: No Further Tau Flies Found

The Ministry for Primary Industries (MPI) confirms that all restrictions on the movement of fruit and vegetables in Manurewa, Auckland, due to the Tau fly, have been lifted as of 2.26pm on Sunday 7 February. More>>

Crowdfinding: Awaroa Beach To Become Public Land If Appeal Succeeds

Conservation Minister Maggie Barry says a privately-owned beach will become part of the Abel Tasman National Park if an online crowdfunding campaign to buy it succeeds... More>>

ALSO:

Meat Workers Union: Waitangi Mondayisation Flaunted By Large Employer Of Maori

At the AFFCO Talley owned meat plant in Rangiuru, the company has resorted to bullying and threats... saying they could be disciplined and their union sued for an unlawful strike if workers exercise their rights to a paid day off tomorrow. More>>

Earlier:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news