Māori to be a focus of NZ’s largest business survey

Māori to be a focus of NZ’s largest business survey

Māori businesses will be a focus of the country’s largest survey of privately owned businesses in September this year.

ANZ’s annual Privately Owned Business Barometer (the Barometer) will, for the first time, specifically collate information on Māori businesses to identify the key drivers, opportunities and challenges they face.

Insights gained from the Barometer survey will form part of the Māori Economic Intelligence (MEI) agenda, a joint initiative initiated by The Federation of Māori Authorities, and its partners, Te Tumu Paeroa, Poutama Trust, NZ Māori Tourism and ANZ.

“We know that Māori businesses are an influential part of the New Zealand economy, with commercial assets in excess of $37 billion,” says David Harrison, ANZ Bank’s Head of Māori Relationships.

“However we believe there is a lot more that could be learned to help unlock and grow the Māori asset base through understanding, sharing and discussing the opportunities and challenges facing Māori businesses,” he said.

Te Horipo Karaitiana, Chief Executive of The Federation of Māori Authorities said: “Gathering Māori economic intelligence is critical and we welcome our partnership with ANZ to go some way to achieving this.”

“The Barometer will help drill deeper into key factors that drive Māori businesses, like the decision-making process, and will provide a foundation of information that will enable Māori businesses to benchmark themselves with a broad cross section of their peers,” he said.

The ANZ Privately Owned Business Barometer is New Zealand’s most comprehensive study of privately-owned businesses. In 2012 around 5,000 business owners and leaders participated. 2013 will be the Barometer’s 8th year in existence.

The results, due out in February 2014, will enable Māori businesses to draw on the opinions and experiences of other Māori businesses to improve their performance, and maximise the potential of the Māori economy as a whole.

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