Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tourism opportunities with FIFA U-20 World Cup

For immediate release
Thursday 15 August, 2013

Tourism opportunities from North to South with FIFA U-20 World Cup

Tourism New Zealand is once again preparing to use a major international sporting event to leverage New Zealand’s appeal as a visitor destination.

The build-up to the 2015 FIFA U-20 World Cup has begun in earnest with today’s announcement of the seven regions that will host international games during the tournament.

The regions are Whangarei, Auckland, Hamilton, New Plymouth, Wellington, Christchurch and Dunedin.

Tourism New Zealand Chief Executive Kevin Bowler says the event provides each region with an opportunity to showcase itself to teams, family, fans and international media.

“One of our goals, as it was for the Rugby World Cup 2011, will be on drawing fans and media beyond the stadium and out into the regions for a 100% Pure New Zealand experience.

“We want visitors to get the most out of their visit, to enjoy our world-class tourism products and experiences, and to recommend New Zealand to others.”

Tourism New Zealand has also identified the 2015 FIFA U-20 World Cup as a key opportunity for engaging with the emerging visitor market of Latin America.

“Our new three-year marketing strategy has put Latin America in the top three emerging markets that we will be targeting, to build demand for a New Zealand holiday.

“A number of Latin American countries will be sending teams to New Zealand for the tournament and that they are crazy about football.

“We know that well before they get here we will have the attention of the fans and the media, and our job is to show everyone that not only is New Zealand a great place to host an international sports event, it is also a fantastic place to visit.”

The tournament will be broadcast to over 100 countries and an estimated global television audience of more than 170 million people[1], providing exposure for the tournament, the host cities, and New Zealand on a massive scale.

It is estimated more than 7,000 overseas fans will pour into New Zealand for the tournament and to support their teams.

Altogether the tournament will host 24 national teams, include 52 matches, and will run for three weeks from 30 May until 21 June 2015 during New Zealand’s local football season.

Tourism New Zealand has significant experience in hosting large numbers of international media on tourism programmes, with more than 2000 international media in the country during the six-week Rugby World Cup 2011.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Scoop Business: ComCom Charges Hawkins’ Finance Companies Over Debt Recovery

The Commerce Commission has filed criminal proceedings against two finance companies run by former 1980s high-flyer Allan Hawkins over their debt recovery practices. More>>

ALSO:

Science Media Centre: The Big Science Stories Of 2014

It was a dramatic year for science, one that witnessed a severe outbreak of Ebola in West Africa and an historic mission to land a space probe on a comet. On the home front... headlines with animal testing for 'legal highs', 1080 use to tackle increased pest numbers and court action over genetically modified organisms among the most-covered stories. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news