Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Changing the Way Wellingtonians Eat

Changing the Way Wellingtonians Eat

My Food Bag comes to the Capital

It’s the food capital of New Zealand and choc full of foodies who love nothing more than demonstrating their love of all things to do with fresh produce and their favourite dishes.

And now with the weekly delivery food service My Food Bag launching in Wellington, the capital’s appetite for all things to do with great eating gets another boost.

My Food Bag is a home delivery service providing consumers with quality, free range ingredients, together with nutritious seasonal recipes.

The service cooked up a storm in Auckland when it launched in March and has also taken off in Waikato and public demand has been strong from Wellington the owners say.

Now My Food Bag is launching in the capital taking orders online from households in Otaki, the Kapiti Coast, Lower Hutt and Wellington city from August 27. Deliveries commence a week later on September 8.

The programme was developed by 2012 Businesswoman of the Year Cecilia Robinson, MasterChef 2011 winner Nadia Lim and prominent New Zealand business leader Theresa Gattung.

When it launched in Auckland, driven by a social media wave on Twitter and Facebook, it promptly exceeded the first three months target in its first week.

Following the Auckland launch, word quickly spread south with Waikato consumers swift to approach the company about extending the service to their region. My Food Bag began deliveries there in June.

Managing director Cecilia Robinson says the business has had a “huge response” from wherever it has become available.

“People New Zealand-wide have heard of My Food Bag and have been very supportive and vocal in requesting the service. Wellington is no different so it makes sense to launch here,” Ms Robinson says.

My Food Bag’s distribution centre is based in Otaki so it can provide service for the entire Kapiti Coast as well as the Wellington region, creating five to 10 part time picker jobs as well as a part time Wellington staff member. Pace vans make the deliveries from the Icepak distribution centre joined by a branded My Food Bag van.

Ms Robinson says My Food Bag is about bringing the fun back into cooking by creating innovative and exciting dishes while embracing Nadia Lim’s healthy eating philosophy.

“Nadia’s recipes are easily followed and feature healthy and fresh free range ingredients which are locally sourced wherever possible,” she says. “We deliver weekly to the door, liberating you from managing the meal-planning and shopping chores.”

Each bag contains ingredients for dinners alongside recipes designed by Nadia Lim that are simple to prepare, big on flavour, healthy and delicious.

With each delivery, Nadia provides notes for that week that include useful cooking tips and how to keep leftovers, among other handy hints. She says “her aim is to introduce excitement and add seasonal variety to what is a very simple and convenient way for busy people to cook.

“I know from experience that convenience very often is not associated with healthy eating and variety but all that changes with My Food Bag. It’s a fresh, fun and inspiring approach to nutrition and healthy eating. All meals I’ve created should delight the taste buds without offending the waistline,” she says.

How My Food Bag works

On a Sunday or Monday evening each week, customers receive the recipes and ingredients for main meals. Currently there are two types of bag – the Classic for a family of four to five people which costs $189 for five meals and the Gourmet bag ($139) with four meals for two people, both offerings include free delivery.

The Classic bag costs around $9.45 a meal per person and the Gourmet bag, $17.40. Home cooks do need to provide some basic pantry items such as oils, flours, condiments and the like. But otherwise, everything else required is in My Food Bag.

Cecilia Robinson, the founder and managing director of My Food Bag, also founded Au Pair Link, Australasia’s largest au pair company. She has a genuine passion for good food and has seen a similar model to My Food Bag in her native Sweden.

“Really enjoying My Food Bag, we have been using it for five weeks, have not had the same meal twice and its great not having any left overs at the end of the week, no wastage, fantastic! The ingredients are healthy & fresh and recipes easy as - love it and highly recommend it for busy families.”
- Happy MFB customer on Facebook

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Drones: First Certificate Issued Under New UAV Rules

Transport Minister Simon Bridges and Associate Transport Minister Craig Foss say the first certified flight of an unmanned helicopter under new aviation rules is a great example of how they can enable commercial use. More>>

ALSO:

GE Swedes And Cow Deaths: Plant Analysis Backs Up Earlier Advice

The industry body is recommending that farmers do not feed Herbicide Tolerant (HT) swedes to cows in spring when the animals are in late pregnancy or early lactation. DairyNZ is also advising caution if farmers are considering other leafy varieties. More>>

ALSO:

Statistics: Dairy And Travel Still Our Largest Export Earners

New Zealand earned $2.3 billion more from exports than we spent on imports during the year ended June 2015... total exports of goods and services were $67.5 billion, while total imports were $65.1 billion. More>>

ALSO:

Approval: Air New Zealand And Air China Launch New Alliance Route

Air New Zealand and Air China have today launched joint sales for a new daily direct service between Auckland and Beijing after receiving approval from New Zealand Minister of Transport Hon Simon Bridges to form a strategic alliance. More>>

ALSO:

Money Trading: FX Trader Jin Yuan Finance Warned Over Lack Of Monitoring

Jin Yuan Finance, an Auckland-based foreign exchange trader, has been warned over its lack of anti-money laundering processes in place in the first public notification by the Department of Internal Affairs. More>>

ALSO:

Auckland Surge, Possible Peak: House Values Accelerate At Fastest Annual Pace In 8 Years

New Zealand residential property values rose at their fastest annual pace in eight years in August, pushed higher by overflowing demand in Auckland, which is showing signs speculators think it has reached its peak, according to Quotable Value. More>>

ALSO:

Cash Money: Reserve Bank Launches New $5 And $10 Banknotes

The $5 and $10 final banknotes were revealed at an event at the Bank in Wellington, and will start to be released from mid-October 2015. More>>

ALSO:

Truck Sales Booted: Commerce Commission Files Charges Against Mobile Trader

The Commerce Commission has filed charges against a mobile trader, or truck shop operator, claiming he obtained money from customers by deception and never intended to supply them with the goods they paid for. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news