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Best Direct Marketing Campaigns of 2013 Wanted!

9 September 2013

Best Direct Marketing Campaigns of 2013 Wanted! Call for entries now open

Insight-driven marketing projects and campaigns, connecting with customers on an individual basis through a multitude of channels and generating outstanding results… all of these add up to excellence in Direct Marketing.

Since 1986, the NZ Direct Marketing Awards, which encompass both the RSVP and Nexus categories, have recognised clients, agencies, consultancies and suppliers who have contributed to solid, measurable business returns through excellence in response driven marketing.

The call for entries is officially open, so it’s now time to start preparing
Industry sector categories enable entries to be judged against others from within the same sector, while campaigns can also be entered into numerous channel categories. In addition, the Craft Award categories celebrate the ‘art’ of the individual elements that contribute to the overall cohesiveness of a campaign, such as Best Art Direction, Best Data Strategy, and Most Innovative campaign.

Winner of last year’s Grand Prix, Ben Goodale, MD of .99/justONE said “There’s an unashamed focus on measurable results in these Awards. If you can prove that the campaign directly drove results, you’ll do well.”

Underpinning the success of many campaigns is the strategic vision, innovation, customer and/or market insight, marketing tools and techniques, products or services that make the use of interactive one-to-one communication quicker, easier, or more insightful. It is these that the Nexus Award categories recognise.

Additionally, entries will be welcomed for the Special Awards – the Keith Norris Award for the Direct Marketing Organisation of the Year, won last year by EziBuy, and the Direct Marketer of the Year Award, won by Jo Reynolds of IPCA/Subway.

Both the entry process and entry forms have been simplified and can be found at, together with full category descriptions and an outline of what the judges will expect to see in a well-crafted entry.

The deadline for entries is 5pm, 25 October 2013 with judging taking place throughout November and December. Finalists will be announced before the end of November and the NZ Direct Marketing Awards celebration will take place on Thursday 27 February 2014 at The Langham, Auckland.

About the Marketing Association
The Marketing Association (MA) is the hub of New Zealand’s marketing industry, the heart of our marketing community and a centre of excellence for all things marketing.

The MA’s mission is to set the standard for professional marketing in New Zealand and to facilitate a vibrant community of engaged marketing and business professionals who together foster the evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.

On behalf of the business community in New Zealand, MA facilitates and promotes best practice, responsible marketing and champions self-regulation over government legislation so that:

• Businesses can continue to freely and creatively take their brands, products and services to market without undue restrictions or unnecessary compliance costs
• The marketing profession and those representing it (marketers and business leaders) deliver the best return on marketing spend to achieve real business results
• Marketing remains a key economic enabler in New Zealand

The Marketing Association acknowledges New Zealand Post and Ipsos as Principal Business Partners.

Their continued support in facilitating a vibrant and competitive marketing industry in New Zealand is truly second to none.

About the NZ Direct Marketing Awards
The NZ Direct Marketing Awards are the only awards that recognise clients, agencies, consultancies and suppliers who have exhibited excellence in insight-driven marketing projects and campaigns, connected with customers on an individual basis and generated outstanding results.

Industry Awards
Are for companies to enter and be judged alongside their peers within their industry.

• Automotive
• Communications/Utilities
• Financial Services
• Government/Public Sector
• Not-for-Profit
• Retail
• Travel & Leisure
• Technology
• Other: B2B
• Other: B2C

Channel Awards
Reflect the multi-channel market we operate in and entries will be judged against other entries in their channel.

• Email Marketing
• eCRM Multi-Channel
• Campaign Website
• Mobile Marketing
• Social Media and Viral
• Direct Response (any media)
• Direct Mail B2B
• Direct Mail B2C
• Best Loyalty Programme

Craft Awards
Celebrate the ‘art’ of the individual elements within response marketing campaigns, recognising the skills, talent and creativity of the people who made the work happen.

• Best Art Direction
• Best Copywriting
• Best Creative
• Best Digital Copywriting
• Best Digital Creative
• Best Digital Art Direction
• Most Innovative
• Best Data Strategy
• Best Strategy

Nexus Awards
Recognise excellence in creating the foundations on which measurable direct campaigns are based: strategic vision, innovation, customer and market insight, response-driven marketing tools and techniques, products or services that make the use of interactive one-to-one communication quicker, easier, or more insightful.

• CRM and Data Management
• Customer and Market Insight
• Marketing Products and Services
• Strategic Vision
• Media and/or Channel Utilisation
• Innovation
• Production and Fulfilment

Special Awards
Recognise organisations and individuals who are doing amazing things in the direct marketing space.
• The Keith Norris Award – Direct Marketing Organisation of the Year
• Direct Marketer of the Year
• The New Zealand Post Student Marketer of the Year

The Marketing Association acknowledges New Zealand Post as Premier Sponsor of the Awards.


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