Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


IT Industry Better fit with NZ Brand than Dairy

IT Industry Better fit with NZ Brand than Dairy - Expert

A leading technology marketing specialist says the recent dairy crisis highlights the need for the Government to better support our growing IT industry to become our principal export.

Fleur Revell, the Director of Impact PR, a technology marketing agency, says New Zealand's economy must diversify from its traditional dependence on commodity exports.

Revell believes the IT industry provides the perfect future model for exports.
"Since primary exports first began in this country, New Zealand has struggled with our geographical limitations. The economies of scale required for us to overcome these barriers as a commodity exporter are significant. As food exporters, we have also begun to rely heavily on the New Zealand tourism brand equity as a method of deriving competitive advantage.

"As recent events have shown us, the longevity of the 'pure' New Zealand brand is no longer a given,” she says.

Revell says the cloud IT industry is in many ways the opposite of a commodity export model.

"It fits well within the parameters of our NZ brand where there is little in the way of environmentally damaging by-products , geographical distance becomes almost irrelevant and there is a high level of added value," she says.

Revell says the IT industry has multiple 'small' suppliers operating under their own brand- reducing the risk of one player bringing down the image of the industry.

"In addition, a new entrant to the market can launch internationally on the first day meaning there are no cost burdens from foreign tariffs; reducing the need to wait for free trade agreements to be negotiated," she says.
Revell believes the Government has a role to play in developing this industry further.

"There are many high growth cloud tech companies emerging already, which at their current rate of growth are positioned to take the NZ IT industry from its current 5% of GDP to become our leading export within the next decade,” she says.

To support this growth the Government needs to better market NZ as an immigration destination for countries rich in well-educated techs.

The Government also needs to make changes to the processes and costs of immigration to aid and attract this type of employee over competing nations such as the USA and Australia, she says.

Revell says another key factor in expanding the local industry would be to allow IT firms research and development grants.

For more information visit www.impactpr.co.nz

-Ends-

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Houses (& Tobacco) Lead Inflation: CPI Up 0.3% In March Quarter

The consumers price index (CPI) rose 0.3 percent in the March 2014 quarter, Statistics New Zealand said today. Higher tobacco and housing prices were partly countered by seasonally cheaper international air fares, vegetables, and package holidays. More>>

ALSO:

Notoriously Reliable Predictions: Budget To Show Rise In Full-Time Income To 2018: English

This year’s Budget will forecast wage increases through to 2018 amounting to a $10,500 a year increase in average full time earnings over six years to $62,200 a year, says Finance Minister Bill English in a speech urging voters not to “put all of this at risk” by changing the government. More>>

ALSO:

Prices Up, Volume Down: March NZ House Sales Drop 10% As Loan Curbs Bite

New Zealand house sales dropped 10 percent in March from a year earlier as the Reserve Bank’s restrictions on low-equity mortgages continue to weigh on sales of cheaper property. More>>

ALSO:

Scoop Business: Chorus To Appeal Copper Pricing Judgment

Chorus will appeal a High Court ruling upholding the Commerce Commission’s determination setting the regulated prices on the telecommunications network operator’s copper lines. More>>

ALSO:

Earlier:

Cars: Precautionary Recalls Announced For Toyota Vehicles

Toyota advises that a number of its New Zealand vehicles are affected by a series of precautionary global recalls. Toyota New Zealand General Manager Customer Services Spencer Morris stressed that the recalls are precautionary. More>>

ALSO:

'Gardening Club': Air Freight Cartel Nets Almost $12 Million In Penalties

The High Court in Auckland has today ordered Swiss company Kuehne + Nagel International AG to pay a penalty of $3.1 million plus costs for breaches of the Commerce Act. Kuehne + Nagel’s penalty brings the total penalties ordered in this case to $11.95 million ... More>>

ALSO:

Crown Accounts: Revenue Below Projections

Core Crown tax revenue has increased by $1.9 billion (or 5.0%) compared to the same time last year. However this was $1.1 billion less than expected and is reflected across most tax types, continuing the pattern of recent months. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news