Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


IT Industry Better fit with NZ Brand than Dairy

IT Industry Better fit with NZ Brand than Dairy - Expert

A leading technology marketing specialist says the recent dairy crisis highlights the need for the Government to better support our growing IT industry to become our principal export.

Fleur Revell, the Director of Impact PR, a technology marketing agency, says New Zealand's economy must diversify from its traditional dependence on commodity exports.

Revell believes the IT industry provides the perfect future model for exports.
"Since primary exports first began in this country, New Zealand has struggled with our geographical limitations. The economies of scale required for us to overcome these barriers as a commodity exporter are significant. As food exporters, we have also begun to rely heavily on the New Zealand tourism brand equity as a method of deriving competitive advantage.

"As recent events have shown us, the longevity of the 'pure' New Zealand brand is no longer a given,” she says.

Revell says the cloud IT industry is in many ways the opposite of a commodity export model.

"It fits well within the parameters of our NZ brand where there is little in the way of environmentally damaging by-products , geographical distance becomes almost irrelevant and there is a high level of added value," she says.

Revell says the IT industry has multiple 'small' suppliers operating under their own brand- reducing the risk of one player bringing down the image of the industry.

"In addition, a new entrant to the market can launch internationally on the first day meaning there are no cost burdens from foreign tariffs; reducing the need to wait for free trade agreements to be negotiated," she says.
Revell believes the Government has a role to play in developing this industry further.

"There are many high growth cloud tech companies emerging already, which at their current rate of growth are positioned to take the NZ IT industry from its current 5% of GDP to become our leading export within the next decade,” she says.

To support this growth the Government needs to better market NZ as an immigration destination for countries rich in well-educated techs.

The Government also needs to make changes to the processes and costs of immigration to aid and attract this type of employee over competing nations such as the USA and Australia, she says.

Revell says another key factor in expanding the local industry would be to allow IT firms research and development grants.

For more information visit www.impactpr.co.nz

-Ends-

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news