Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


100% Pure NZ enters new phase with “Beyond Convention"

For immediate release

12 September 2013

100% Pure New Zealand enters new phase with “Beyond Convention”

Tourism New Zealand is now marketing the country as more than just a holiday choice but also a world-class business events destination.

A business events-specific campaign, “100% Pure New Zealand – Beyond Convention”, was launched internationally this month and a newly revamped business events website was launched today.

International Business Events Manager Bjoern Spreitzer says Tourism New Zealand is making significant steps forward in the implementation of its business events strategy with key initiatives underway and the recruitment of a growing team of experts.

“The ‘100% Pure New Zealand - Beyond Convention’ marketing campaign is promoting the New Zealand business events offer using a group of key economic sectors as the focus for our message.

“While our campaign communicates New Zealand’s fantastic landscapes, welcoming hosts and world class venues, an additional focus is on talking directly to those sectors that New Zealand can deliver expertise and leadership to the rest of the world in.

“These include marine, aviation, agribusiness, health science, high value foods, and earth sciences.

“The campaign is focused on reaching associations, conference organisers and corporate decision makers in the key markets of the USA, China, Australia and South Asia.

“It delivers the message that an event in New Zealand goes far beyond the usual – with a range of unique experiences, set against stunning landscapes and welcoming people ready to host any event you desire.

“The campaign is also tailored to target the lucrative incentives market, where large corporates reward staff with an overseas experience.”

The additional activity comes after the government committed an additional $34 million to Tourism New Zealand for the promotion of New Zealand as an international business events destination over four years.

“We have recruitment underway to build teams in Australia, China, Singapore and North America which will bring our new and expanded team to 14,” says Bjoern.

“Their focus is on building relationships internationally and generating new business prospects that can be worked on with the New Zealand industry to convert into actual bookings.”

Tourism New Zealand is taking its business events offer to market with a presence at key trade shows such as CIBTM in Beijing, IMEX Las Vegas and Frankfurt, IT&CM Bangkok and Shanghai, and AIME in Melbourne.

There is also a programme of famils planned that will target trade and media from China, North America, Australia and South East Asia.

Note: ‘International business events’ refers to the sector of international travel for meetings, incentives, conventions and events.

ENDS 

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Trade Agreements: TPP Minus US Starting To Gain Ground

The Japanese government is picking up the pace on reviving the Trans-Pacific Partnership trade and investment deal, with talks scheduled next month among the 11 countries left in the pact after the withdrawal by the US after the election of president Donald Trump. More>>

ALSO:

PACER:

Prices Up 2.2%: Annual Inflation Highest In Over Five Years

"Rising petrol prices along with the annual rise in cigarette and tobacco tax lifted inflation," prices senior manager Jason Attewell said. "Petrol prices in New Zealand are closely linked to global oil prices, and cigarettes and tobacco taxes rise in the March quarter each year". More>>

ALSO:

Undertaxed? NZ Income Tax Rate Second Lowest Among Developed Nations

New Zealand workers pay the second smallest portion of their income to the government among developed nations and less than half the average ratio of their Organisation for Economic Cooperation and Development peers. More>>

ALSO:

Cyclone Cook: Round Up Of This Week’s Weather

One of the significant impacts this week was flooding due to excessive rainfall amounts. Rainfall amounts topped out at 350mm over the past 60 hours in parts of northwest Nelson, with 200mm+ measurements recorded about Coromandel Peninsula, and between 150-200mm in the Kaimai Ranges. Rainfall amounts of between 30-50mm were commonplace elsewhere. More>>

ALSO:

Earlier: Batten Down The Hatches For Cyclone Cook

Although fast-moving, Cyclone Cook will be destructive and MetService Expert Meteorologists have issued Severe Wind Warnings for the whole of the North Island apart from Northland... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news