Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


100% Pure NZ enters new phase with “Beyond Convention"

For immediate release

12 September 2013

100% Pure New Zealand enters new phase with “Beyond Convention”

Tourism New Zealand is now marketing the country as more than just a holiday choice but also a world-class business events destination.

A business events-specific campaign, “100% Pure New Zealand – Beyond Convention”, was launched internationally this month and a newly revamped business events website was launched today.

International Business Events Manager Bjoern Spreitzer says Tourism New Zealand is making significant steps forward in the implementation of its business events strategy with key initiatives underway and the recruitment of a growing team of experts.

“The ‘100% Pure New Zealand - Beyond Convention’ marketing campaign is promoting the New Zealand business events offer using a group of key economic sectors as the focus for our message.

“While our campaign communicates New Zealand’s fantastic landscapes, welcoming hosts and world class venues, an additional focus is on talking directly to those sectors that New Zealand can deliver expertise and leadership to the rest of the world in.

“These include marine, aviation, agribusiness, health science, high value foods, and earth sciences.

“The campaign is focused on reaching associations, conference organisers and corporate decision makers in the key markets of the USA, China, Australia and South Asia.

“It delivers the message that an event in New Zealand goes far beyond the usual – with a range of unique experiences, set against stunning landscapes and welcoming people ready to host any event you desire.

“The campaign is also tailored to target the lucrative incentives market, where large corporates reward staff with an overseas experience.”

The additional activity comes after the government committed an additional $34 million to Tourism New Zealand for the promotion of New Zealand as an international business events destination over four years.

“We have recruitment underway to build teams in Australia, China, Singapore and North America which will bring our new and expanded team to 14,” says Bjoern.

“Their focus is on building relationships internationally and generating new business prospects that can be worked on with the New Zealand industry to convert into actual bookings.”

Tourism New Zealand is taking its business events offer to market with a presence at key trade shows such as CIBTM in Beijing, IMEX Las Vegas and Frankfurt, IT&CM Bangkok and Shanghai, and AIME in Melbourne.

There is also a programme of famils planned that will target trade and media from China, North America, Australia and South East Asia.

Note: ‘International business events’ refers to the sector of international travel for meetings, incentives, conventions and events.

ENDS 

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

ETS Review: Modelling Documents Released

Three technical documents are being released to help New Zealanders engage with the Emissions Trading Scheme (ETS) review, Climate Change Minister Paula Bennett says. More>>

ALSO:

Northland: Govt Plan Targets Transport, Web, Maori Assets

The government has released a 10-year plan to attract investors and lift economic growth in Northland, a region that perennially underperforms the rest of the country even while being endowed with natural beauty, productive land, minerals, a potential workforce, scope for manufacturing, forestry and aquaculture, and proximity to Auckland. More>>

ALSO:

Statistics: Unemployment Rate Falls To 5.3 Percent

The unemployment rate fell to 5.3 percent in the December 2015 quarter (from 6.0 percent), Statistics New Zealand said today. This is the lowest unemployment rate since March 2009. There were 16,000 fewer people unemployed than in the September ... More>>

ALSO:

Employment: Labour Urges Talley’s To End AFFCO Lockout

Labour has urged Talley’s to resolve the ongoing industrial dispute with AFFCO workers which is having a severe effect on the employees, their families and their communities, Labour’s Workplace Relations spokesperson Iain Lees-Galloway says. More>>

ALSO:

Three Kings: Govt To Oppose Appeal Blocking $1.2B Auckland Housing Plan

Environment Minister Nick Smith and Housing New Zealand have joined legal proceedings in support of Auckland Council and Fletcher Building opposing a bid by community groups to only allow low-rise housing in a $1.2 billion housing redevelopment on the disused site of the Three Kings quarry. More>>

ALSO:

Transport: Jetstar Expands Regional Network With Three New Routes

More New Zealanders than ever before will have access to Jetstar’s affordable flights when new services take off today from Auckland to New Plymouth and Palmerston North, and Nelson to Wellington. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news