Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Mrs Higgins to Open Seven More Cookie Stores in China

Mrs Higgins to Open Seven More Cookie Stores in China

New Zealand soft-centered gourmet Cookies are one of the latest NZ products to make a big impact in China. After opening three pilot stores in Shanghai in the last 18 months, the company is set to open another seven in 2nd and 3rd tier cities in China’s eastern Zhejiang province.

West Auckland-based company, Mrs Higgins, teamed up with New Zealand entrepreneur Greg Harvey (Kiwi Cookies) and his business partner Jenny Zheng in 2012 to take Mrs Higgins Cookies to China. After some product tailoring for the Chinese market, the three pilot stores proved successful with both expat and Chinese customers alike.

The Cookie Dough and Brownies are prepared at Mrs Higgins’ Auckland factory and are exported to China for in-store baking. While the Cookies are retailed, marketed and wholesaled in China as ‘Kiwi Cookies’ to better promote the New Zealand connection and the product’s origin, the stores are all co-branded as Mrs Higgins stores.

Recently Kiwi Cookies has teamed up with Chinese company Sun Baker to open seven more stores outside of Shanghai in several eastern regional centres. Over the next 24 months, two Kiwi Cookies stores will open in Shaoxing (pop. 4.9M), three in Hangzhou (pop. 6.2M), followed by two in Ningbo (pop. 3.5M).

Sun Baker currently operates 30 bread shops, cafes and pizza shops in China’s Zhejiang province.

Greg Harvey is excited at the prospect of opening seven more stores and working with Sun Baker; “This is a real opportunity to reach beyond Shanghai and take our wonderful Gourmet Cookies into several key regional markets,” he says. “It is also consistent with our strategy to re-focus our growth efforts on 2nd and 3rd tier cities where competition and real estate is more favourable to business development. In addition Sun Baker are experts in their field, have a well established market presence, and are excited and passionate about our Cookies and their sales potential. We’re very pleased to be able to introduce our delicious kiwi-made Oven-Fresh Cookies to a whole new group of customers in Shaoxing, Hangzhou and Ningbo.”

Mrs Higgins director Wendy Brackenridge is also very excited about the growth plans: “Within 24 months we will be operating more Cookie stores in China than New Zealand! Like other NZ exporters, the China market represents considerable growth potential for Mrs Higgins and we are delighted to be partnered with Kiwi Cookies and Sun Baker.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Starts Talks On Tougher Rules For Property Speculators

The Reserve Bank of New Zealand is stepping up preparations to restrict lending to residential property investors as it watches house prices, particularly in Auckland, continue to rise strongly. More>>

ALSO:

Research: ‘Ageing Well’ Science Challenge Launched

Science and Innovation Minister Steven Joyce today launched the Ageing Well National Science Challenge, confirming initial funding of $14.6 million. More>>

ALSO:

Scoop Business: Govt Resisting Pressure To Pump More Cash Into Solid Energy

Prime Minister John Key says it is “not the government’s preferred option” to make a fresh capital injection into the troubled state-owned coal miner, Solid Energy, but dodged journalists’ questions at his weekly press conference on whether that might prove necessary... More>>

ALSO:

Lagest Ever Privacy Breach Award: NZCU Baywide Accepts “Severe” Censure In Cake Case

NZCU Baywide says that once it was found to have committed a breach of a former staff member’s privacy, it had attempted to resolve the matter... the censure and remedies for its actions taken almost three years ago are “severe” but accepted, and will hopefully draw a line under the matter. More>>

ALSO:

Scoop Business: PayPal Stops Processing Mega Payments; NZX Listing Still On

PayPal has ceased processing payments for Mega, the file storage and encryption firm looking to join the New Zealand stock market via a reverse listing of TRS Investments, amid claims it is not a legitimate cloud storage service. More>>

ALSO:

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news