Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Mrs Higgins to Open Seven More Cookie Stores in China

Mrs Higgins to Open Seven More Cookie Stores in China

New Zealand soft-centered gourmet Cookies are one of the latest NZ products to make a big impact in China. After opening three pilot stores in Shanghai in the last 18 months, the company is set to open another seven in 2nd and 3rd tier cities in China’s eastern Zhejiang province.

West Auckland-based company, Mrs Higgins, teamed up with New Zealand entrepreneur Greg Harvey (Kiwi Cookies) and his business partner Jenny Zheng in 2012 to take Mrs Higgins Cookies to China. After some product tailoring for the Chinese market, the three pilot stores proved successful with both expat and Chinese customers alike.

The Cookie Dough and Brownies are prepared at Mrs Higgins’ Auckland factory and are exported to China for in-store baking. While the Cookies are retailed, marketed and wholesaled in China as ‘Kiwi Cookies’ to better promote the New Zealand connection and the product’s origin, the stores are all co-branded as Mrs Higgins stores.

Recently Kiwi Cookies has teamed up with Chinese company Sun Baker to open seven more stores outside of Shanghai in several eastern regional centres. Over the next 24 months, two Kiwi Cookies stores will open in Shaoxing (pop. 4.9M), three in Hangzhou (pop. 6.2M), followed by two in Ningbo (pop. 3.5M).

Sun Baker currently operates 30 bread shops, cafes and pizza shops in China’s Zhejiang province.

Greg Harvey is excited at the prospect of opening seven more stores and working with Sun Baker; “This is a real opportunity to reach beyond Shanghai and take our wonderful Gourmet Cookies into several key regional markets,” he says. “It is also consistent with our strategy to re-focus our growth efforts on 2nd and 3rd tier cities where competition and real estate is more favourable to business development. In addition Sun Baker are experts in their field, have a well established market presence, and are excited and passionate about our Cookies and their sales potential. We’re very pleased to be able to introduce our delicious kiwi-made Oven-Fresh Cookies to a whole new group of customers in Shaoxing, Hangzhou and Ningbo.”

Mrs Higgins director Wendy Brackenridge is also very excited about the growth plans: “Within 24 months we will be operating more Cookie stores in China than New Zealand! Like other NZ exporters, the China market represents considerable growth potential for Mrs Higgins and we are delighted to be partnered with Kiwi Cookies and Sun Baker.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Tourism: China Southern Airlines To Fly To Christchurch

China Southern Airlines, in partnership with Christchurch Airport and the South Island tourism industry, has announced today it will begin flying directly between Guangzhou, Mainland China and the South Island. More>>

ALSO:

Dodgy: Truck Shops Come Under Scrutiny

Mobile traders, or truck shops, target poorer communities, particularly in Auckland, with non-compliant contracts, steep prices and often lower-quality goods than can be bought at ordinary shops, a Commerce Commission investigation has found. More>>

ALSO:

Auckland Transport: Government, Council Agree On Funding Approach

The government and Auckland Council have reached a detente over transport funding, establishing a one-year, collaborative timetable for decisions on funding for the city's transport infrastructure growth in the next 30 years after the government refused to fund the $2 billion of short and medium-term plans outlined in Auckland's draft Unitary Plan. More>>

ALSO:

Bullish On China Shock: Slumping Equities, Commodities May Continue, But Not A GFC

The biggest selloff in stock markets in at least four years, slumping commodity prices and a surge in Wall Street's fear gauge don't mean the world economy is heading for another global financial crisis, fund managers say. More>>

ALSO:

Real Estate: Investors Driving Up Auckland Housing Risk - RBNZ

The growing presence of investors in Auckland's property market is increasing the risks, and is likely to both amplify the housing cycle and worsen the potential damage from a downturn both to the financial system and the broader economy, said Reserve Bank deputy governor Grant Spencer. More>>

ALSO:

Annual Record: Overseas Visitors Hit 3 Million Milestone

Visitor arrivals to New Zealand surpassed 3 million for the first time in the July 2015 year, Statistics New Zealand said today. The record-breaking 3,002,982 visitors this year was 7 percent higher than the July 2014 year. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news