Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Mrs Higgins to Open Seven More Cookie Stores in China

Mrs Higgins to Open Seven More Cookie Stores in China

New Zealand soft-centered gourmet Cookies are one of the latest NZ products to make a big impact in China. After opening three pilot stores in Shanghai in the last 18 months, the company is set to open another seven in 2nd and 3rd tier cities in China’s eastern Zhejiang province.

West Auckland-based company, Mrs Higgins, teamed up with New Zealand entrepreneur Greg Harvey (Kiwi Cookies) and his business partner Jenny Zheng in 2012 to take Mrs Higgins Cookies to China. After some product tailoring for the Chinese market, the three pilot stores proved successful with both expat and Chinese customers alike.

The Cookie Dough and Brownies are prepared at Mrs Higgins’ Auckland factory and are exported to China for in-store baking. While the Cookies are retailed, marketed and wholesaled in China as ‘Kiwi Cookies’ to better promote the New Zealand connection and the product’s origin, the stores are all co-branded as Mrs Higgins stores.

Recently Kiwi Cookies has teamed up with Chinese company Sun Baker to open seven more stores outside of Shanghai in several eastern regional centres. Over the next 24 months, two Kiwi Cookies stores will open in Shaoxing (pop. 4.9M), three in Hangzhou (pop. 6.2M), followed by two in Ningbo (pop. 3.5M).

Sun Baker currently operates 30 bread shops, cafes and pizza shops in China’s Zhejiang province.

Greg Harvey is excited at the prospect of opening seven more stores and working with Sun Baker; “This is a real opportunity to reach beyond Shanghai and take our wonderful Gourmet Cookies into several key regional markets,” he says. “It is also consistent with our strategy to re-focus our growth efforts on 2nd and 3rd tier cities where competition and real estate is more favourable to business development. In addition Sun Baker are experts in their field, have a well established market presence, and are excited and passionate about our Cookies and their sales potential. We’re very pleased to be able to introduce our delicious kiwi-made Oven-Fresh Cookies to a whole new group of customers in Shaoxing, Hangzhou and Ningbo.”

Mrs Higgins director Wendy Brackenridge is also very excited about the growth plans: “Within 24 months we will be operating more Cookie stores in China than New Zealand! Like other NZ exporters, the China market represents considerable growth potential for Mrs Higgins and we are delighted to be partnered with Kiwi Cookies and Sun Baker.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Interest Rates: Wheeler Hikes OCR To 3% On Inflationary Pressures, Eyes Kiwi

Reserve Bank governor Graeme Wheeler lifted the official cash rate for the second time in as many months, saying non-tradable inflationary pressures were "becoming apparent" in an economy that’s picking up pace and he's watching the impact of a strong kiwi dollar on import prices. More>>

ALSO:

Scoop Business: Equity Crowd Funding Carries Risks, High Failure Rate

Equity crowd funding, which became legal in New Zealand this month, comes with a high risk of failure based on figures showing existing forays into social capital have a success rate of less than 50 percent, one new entrant says. More>>

ALSO:

Scoop Business: NZ Migration Rises To 11-Year High In March

The country gained a seasonally adjusted 3,800 net new migrants in March, the most since February 2003, said Statistics New Zealand. A net 400 people left for Australia in March, down from 600 in February, according to seasonally adjusted figures. More>>

ALSO:

Hugh Pavletich: New Zealand’s Bubble Economy Is Vulnerable

The recent Forbes e-edition article by Jesse Colombo assesses the New Zealand economy “ 12 Reasons Why New Zealand's Economic Bubble Will End In Disaster ”, seems to have created quite a stir, creating extensive media coverage in New Zealand. More>>

ALSO:

Thursday Market Close: Genesis Debut Sparks Energy Rally

New Zealand stock rose after shares in the partially privatised Genesis Energy soared as much as 18 percent in its debut listing on the NZX, buoying other listed energy companies in the process. Meridian Energy, MightyRiverPower, Contact Energy and TrustPower paced gains. More>>

ALSO:

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news