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Nespresso toast Emirates Team New Zealand

Nespresso toast Emirates Team New Zealand

Proud sponsor of Emirates Team New Zealand, Nespresso would like to congratulate Grant Dalton, Dean Barker and the whole team both on and off the water for their incredible fight to win the ultimate Cup.

“We admire everything you have achieved and the passion and determination with which you competed,” says Guillaume Chesneau, Country Manager, Nespresso New Zealand.

“Your attitude and performance on the water has been a true example of what it means to work as a team, to seek perfection through innovation and we couldn’t be prouder to be a sponsor of Emirates Team New Zealand”.

History has shown that the America’s Cup is without a doubt the most difficult trophy in sport to win, taking into account the choice of equipment, the natural environment that is its stadium, combined with a historical bias to favour the defending champion to name the ‘time and the place’.

The 34th America’s Cup has added another indelible chapter to the rich history of this event and will be remembered for showcasing one of the greatest comebacks in sporting history. This edition of the Cup became the longest in its history and is only the third time the America’s Cup Final has gone to the wire with a ‘winner take all’ final race.

Nespresso became a sponsor of Emirates Team New Zealand in 2011. Both have a singular focus, fuelled by a pioneering spirit of innovation, performance and commitment to the highest quality.

ENDS

Notes to Editors:

Nespresso & Emirates Team New Zealand: Proud Sponsor of Emirates Team New Zealand, Challenger for the 34th America’s Cup since 2011

Nespresso announced their support of Emirates Team New Zealand in April 2011 and are proud to be an Elite Sponsor to the Kiwi team that already has a long and established America’s Cup history – two times winners of the America’s Cup and the first team from a country outside of the USA to successfully win the Cup (1995) and then defend (2000). The team captured the heart of the Kiwi nation, establishing a sporting brand that sits on a par with the All Blacks rugby team. In 2003 the team’s eight-year reign ended, losing to the Swiss team Alinghi. In 2007 the Kiwi team again advanced to the final but Alinghi retained the crown. Under the mantle of CEO, Grant Dalton, and skipper, Dean Barker, Emirates Team New Zealand successfully mounted their challenge for the 34th America’s Cup by winning the Louis Vuitton Cup Challenger Series.

Nespresso: Official Coffee of the 34th America’s Cup 2013 The announcement of Nespresso as the Official Coffee of the 34th America’s Cup 2013 reaffirmed the strong foundations of Nespresso with the America’s Cup that span nearly a decade. The agreement with the 34th America’s Cup allowed Nespresso to create multiple brand and product experiences throughout the events. Fans and guests had the opportunity to taste the ultimate cups: Nespresso Grand Cru coffees. This platform also gave the opportunity to Nespresso to develop multi faceted activation programmes to engage their consumers and Club Members. The new partnership included the AC45 World Series event in Naples, Italy, the Louis Vuitton Cup Challenger Series (4th July to 30th August) and the America’s Cup finals between the 7th to 25th September.

© Scoop Media

 
 
 
 
 
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