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New Branding for Waitangi


New Branding for Waitangi

The Waitangi National Trust is launching two new brands, one for the Trust itself and one for the Treaty Grounds. They are designed to differentiate one from the other and to communicate the different roles of each.

The Waitangi National Trust is the governing body, established by an Act of Parliament in 1932, and the new branding reflects this standing and authority. A new logo is based on the script of the actual Treaty document signed on 6 February 1840 and is a timeless reminder of why the Trust exists.

The new branding of the venue itself, the Treaty Grounds, evokes the spiritual significance of the place and takes its cue from the sea and landforms surrounding Waitangi.

Waitangi National Trust CEO Greg McManus said the Treaty Grounds brand communicated Waitangi’s status both as a world-class tourism destination and as New Zealand’s most important heritage site.

“The Treaty Grounds are not just an attraction. They are a destination of huge cultural and historic significance for all New Zealanders and a place for international visitors to discover the history that made our country the unique and interesting place it is,” he said.

He described it as a window into the most important historic place in New Zealand.

“The new brands represent a new spirit and energy at Waitangi while recognising the very reasons Waitangi exists,” he said. “With the Trust’s new vision, and its master-plan for the development of Waitangi into a place of genuine relevance for all New Zealanders, we are entering an exciting phase in the history of this special place and the new branding reflects that.”

Sales and marketing manager Nineke Metz is also enthusiastic.
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“The fresh new branding reflects the fresh new thinking that will see Waitangi take its rightful place among the leading travel and tourism destinations in New Zealand,” she said.

The Waitangi National Trust will roll out the new branding over the next few months with brochures to be distributed in October, signage throughout the Treaty Grounds being installed in October, the opening of the Whare Waka Café at Labour weekend and an upgraded website to go live in late November.

The Treaty Grounds will also be introducing two new products in December; Hangi and Concert evenings and interactive Māori cultural workshops.

ends

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