Orcon and Kim Dotcom launch campaign to get rid of data caps
Auckland, 03 October 2013
Orcon and Kim Dotcom launch campaign to rid New Zealand of data caps
Kim Dotcom and New Zealand ISP Orcon have joined forces to smash New Zealand’s restrictive data caps and fight the plight of third world Internet in New Zealand.
An Orcon customer for the past year and one of New Zealand’s most prolific Internet users, Kim Dotcom appears in a new campaign promoting Orcon’s uncapped fast broadband offer.
Orcon CEO Greg McAlister is pleased Kim Dotcom is supporting Orcon in bringing first world Internet to all New Zealanders. “Not only is he a valued customer, he shares our belief that uncapped broadband should be accessible to all Kiwis.”
Research from an OECD report shows that data caps are not the norm in other parts of the world with the UK, Europe and America having access to developed Internet services. However, New Zealand is at the bottom of the pile, lagging behind alongside Australia and Iceland.
Kim Dotcom says he believes that every New Zealander has the right to first world Internet.
“As an Orcon customer I fully support any offering that gives New Zealanders access to uncapped broadband. I am glad to be part of a campaign which encourages Kiwis to escape third world Internet data caps,” says Dotcom.
McAlister says Orcon’s unlimited plan is the company’s most popular.
“With the number of devices in the home increasing yearly, and bandwidth demands more than doubling every year, we think the writing is on the wall for data caps.
“Kim has challenged us to make New Zealand broadband even faster, and even cheaper – and it’s a challenge we have accepted. We are on a mission to ensure New Zealand’s Internet matches the rest of the first world. Getting rid of data caps is the first step.”
The campaign features Kim Doctom promoting Orcon’s unlimited broadband. It plays on the fact that even some Kiwis who live in affluent suburbs aren’t accessing first world Internet, with Dotcom saying, ‘every day, thousands of Kiwis are living below the global broadband line’.
Dotcom refers to ‘bullying corporations’ restricting ‘your Internet data just to make more profit’. Scenes of New Zealanders being interrupted half way through gaming or watching a movie online highlight how broadband capping is limiting our lives on a daily basis and that ‘it doesn’t have to be that way.’
Check out the ad at www.youtube.com/orconchannel
OECD survey of international data cap prevalence
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