Tim McFarlane appointed as Chief Marketing Officer
Tim McFarlane appointed as Chief Marketing Officer to drive GeoOP as a brand internationally
AUCKLAND, Monday 7th October, 2013 – GeoOP Limited, the mobile workforce management company globally empowering services and trades businesses to create efficient business processes, has appointed Tim McFarlane as its Chief Marketing Officer. McFarlane will be leading GeoOP’s marketing team and devise the company’s global brand and go to market strategies.
McFarlane brings a wealth of international marketing experience and deep knowledge and understanding of the telecommunications/IT services market. Based in the UK with Vodafone Group since 2010, he has been responsible for Enterprise go-to-market initiatives across Europe and launches of cloud fixed and mobile propositions across their wider global footprint. As principal go to Market Manager in Europe for Vodafone, McFarlane worked closely with senior executives in both Vodafone and partner markets to deliver the best in class enterprise marketing – across insights, pricing, product, channel and brand.
McFarlane had been with Vodafone since 2005, having played a key part of the transformation team that merged ihug with Vodafone. As Global Marketing Manager Fixed Mobile Convergence for the Vodafone Group, he was responsible for driving successful launches of converged fixed and mobile propositions across the Vodafone footprint. McFarlane has also lead a team across multiple geographies and helped ensure market leadership with consistent, high quality execution across the Vodafone Group.
Leanne Graham, CEO at GeoOP, recognises that McFarlane’s international marketing experience will be valuable asset to the GeoOP team. “Tim is skilled in both strategic planning and on the ground execution,” Graham says. “He comes to us with extensive global marketing experience including international senior marketing roles with Vodafone. His ability to turn strategy into reality will drive his leadership of the marketing team.”
What attracted McFarlane to GeoOP was the massive global opportunity that exists in the services and trades and services segment. He says, “As a product, GeoOP has the capability to transform the way small and medium businesses get work done, truly enabling mobility with the tools they already own. It is great to be part of a fast moving New Zealand technology company and I look forward to letting our customers know what we stand for as a brand and ensuring their experience with GeoOP is exceptional.”
About GeoOP Limited www.geoop.com
GeoOP is an online solution for job costing and scheduling that aims to be a global leader in mobile job management for the services and trades sectors.
Accessible through mobile applications, GeoOP takes full advantage of smart devices to replace manual, inefficient, paper-based and hard to manage workflow systems. Office and mobile workers with GeoOP, in real time on the spot create, assign and schedule jobs and complete invoices, issue quotes and fully cost everything. GeoOP also integrates with leading business products such as Xero, Freshbooks, Unleashed, iAuditor, Navman and Snitch. GeoOP has over 4,000 paying users, including in the UK, USA and Europe. Its headquarters and development base is in Auckland with offices in Sydney, Melbourne and the UK.
GeoOP is available through the Apple App Store, Google Play and from the GeoOP website. Businesses sign up for a free 30 day trial and are operational within hours. The return on investment by using GeoOP is significant with no joining, maintenance or upgrade costs.