Kathmandu Launches New Mobile Website

Kathmandu Launches New Mobile Website

Outdoor clothing and equipment retailer Kathmandu has taken the next step to improve convenience and shopability for its growing mobile customer base with the launch of a new mobile website.

The mobile site makes navigating and searching for information far more convenient, with less tapping, clicking and scrolling when using mobile devices.

Chief Executive Peter Halkett said the sites reflected Kathmandu’s continuing investment in its online business and its commitment to an omni-channel strategy.

“We want to give customers the best platform to shop online. We have a loyal and committed customer base with our one million Summit Club members, and we knew that we needed to deliver faster and easier options for them to use,“ Mr Halkett said.

“Four percent of our sales are currently generated online and we think that is only the tip of the iceberg. We know that there is a big move away from desktops towards the use of smartphones and mobile devices for shopping and preshopping, and if we can make it easier to search and to shop that is likely to deliver increased sales.”

Kathmandu estimates 20% of its online sales are likely to come from mobile devices including smart phones and IPADs.

Following the launch of the new mobile site, Kathmandu plans to continue to develop and launch new initiatives such as international shipping, mobile apps, and services like click & collect.

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