Vodafone powers revellers at NZ's biggest music festival
9 October, 2013
Vodafone powers revellers at New Zealand’s biggest music festival
Ever worry about your phone battery dying, not being able to tweet or losing your wallet at a music festival?
Well, Vodafone is about to make life a whole lot better for summer festival goers as part of its sponsorship of Rhythm Group, home of New Zealand’s biggest New Years Eve festivals, Rhythm & Vines and Rhythm & Alps.
Vodafone has announced its sponsorship of the Rhythm Group – and revealed a string of innovative firsts fuelled by leading mobile technology, to make customers’ event experiences better than before.
Vodafone’s Consumer Director, Matt Williams, says the partnership provides an opportunity to deliver some imaginative enhancements for festival-goers.
“Our customers love music, and we’re passionate about technology. It’s great to bring these two together for the Rhythm Group, and help Vodafone customers spend less time stressing and more time enjoying the festivals,” he says.
The Rhythm Group NYE festivals are totally cashless, with preloaded wristbands the only way to make payments. This year, Vodafone will offer their SmartPass mobile payment system, so customers can simply swipe their compatible phones on selected eftpos terminals to make a secure and fast payment.
Vodafone has introduced a mobile app that allows customers to check and top up their wristbands – so no more queuing, and more time to party. Festival goers will be able to stay better connected thanks to free WiFi in the VIP area, the Vodafone Vintage Club. And the hallowed Gisborne and Cardrona festival turfs will be juiced by several mobile cell sites.
1,000 lucky Vodafone customers and their friends will avoid the dreaded battery fail with 1,000 solar-powered mobile chargers (the size of an iPad mini) on offer. To celebrate this, Stolen Girlfriends Club have taken their irreverent fashion style to new heights in partnership with Vodafone, using 60 solar panels to customise their very own unique garments – turning a chic dress and guy’s shorts into mobile charging stations.
Stolen Girlfriends Club Creative Director, Marc Moore, says the garments are super-futuristic and innovative. “Vodafone invited us to make a garment using the solar panels. We call the final creation festival gladiator, with the solar panels resembling scales of armour.”
The charged garments will be auctioned by Vodafone in the lead-up to their Believe the Buzz promotion (starting December 2) with proceeds going to Starship – perfect timing to solve any NYE outfit dilemmas.
For more information go to: http://www.vodafone.co.nz/about/sponsorship/