Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Chelsea Sugar commissions Kiwi artist to design iconic tin

October 15, 2013

Chelsea Sugar commissions Kiwi artist to design iconic Golden Syrup Collectors’ Tin

The Finn Brothers, Marmite and cheese, gumboots and Swanndri - all iconic Kiwi partnerships.

Chelsea Sugar has established their own iconic union, partnering with celebrated local artist, Greg Straight to produce a piece of art for the second Golden Syrup collectors’ tin.

Greg was thrilled to be approached to put his own unique spin on a brand with such a long, rich history in New Zealand.

“Chelsea was completely happy for me to work from an open brief. They wanted a genuine piece of art. I have included recurring themes in my artwork so that it truly is my creation” says Greg Straight.

Greg’s vast portfolio boasts artworks for 2degrees, Tourism New Zealand and the latest issue of Remix Magazine, with his iconic Tiki design recently gracing the cover of Kia Ora magazine. His contemporary expression of the vibrant and unique Kiwi culture made him the perfect artist to capture the essence of the Chelsea brand and heritage.

Tracey McKay, NZ Sugar Senior Manager, is delighted with the eye-catching finished result.

“Greg’s artwork flawlessly encapsulates the New Zealand culture, which is at the heart of the Chelsea brand. We are proud to partner with such a progressive artist who truly understands our vision and values, and who has managed to translate this into an exquisite piece of art”. She said.

Greg grew up a scones throw from the Chelsea Sugar factory and took inspiration from the natural beauty of the ocean and native bush that surround the building. The design evokes memories of long summers, our favourite Kiwi pass times and of course, the warm, rich colour of Golden Syrup.

The Golden Syrup Tin has been a staple in every keen baker’s pantry since 1884, and has lent its smooth texture and caramel flavours to fudges, puddings and biscuits all over New Zealand.

Whether you are a perfectionist, social, creative or pleasure baker, no matter the style or reason, the original golden syrup recipe ensures quality baking, every time.

This second tin in the collectors’ series is sure to become a Kiwi icon and remain in people’s homes as a piece of art, well after the last drop is gone.

Last year’s design derived from the early 1900s Golden Syrup tin and was an instant classic.

Continuing this creative collaboration, Greg has coined a series of art prints also inspired by Chelsea Golden Syrup, which will be displayed in a selection of prestigious galleries throughout the county.

The second Collector’s Tin will be available for a limited time from late October, at supermarkets nationwide.

Ends.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Industrial Action: Stats NZ Throwing Public Money Away Duplicating Data

The Public Service Association (PSA) says Statistics NZ are throwing money away by collecting the same data twice for official statistics such as the Consumer Price Index... As part of the ongoing industrial action, field interviewers who are PSA members are continuing to collect data, but are not sending it through to Statistics NZ. More>>

ALSO:

Other Stats:

Space: Rosetta's 'Philae' Makes Historic First Landing On A Comet

After more than a decade traveling through space, a robotic lander built by the European Space Agency has made the first-ever soft landing of a spacecraft on a comet. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news