Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Chelsea Sugar commissions Kiwi artist to design iconic tin

October 15, 2013

Chelsea Sugar commissions Kiwi artist to design iconic Golden Syrup Collectors’ Tin

The Finn Brothers, Marmite and cheese, gumboots and Swanndri - all iconic Kiwi partnerships.

Chelsea Sugar has established their own iconic union, partnering with celebrated local artist, Greg Straight to produce a piece of art for the second Golden Syrup collectors’ tin.

Greg was thrilled to be approached to put his own unique spin on a brand with such a long, rich history in New Zealand.

“Chelsea was completely happy for me to work from an open brief. They wanted a genuine piece of art. I have included recurring themes in my artwork so that it truly is my creation” says Greg Straight.

Greg’s vast portfolio boasts artworks for 2degrees, Tourism New Zealand and the latest issue of Remix Magazine, with his iconic Tiki design recently gracing the cover of Kia Ora magazine. His contemporary expression of the vibrant and unique Kiwi culture made him the perfect artist to capture the essence of the Chelsea brand and heritage.

Tracey McKay, NZ Sugar Senior Manager, is delighted with the eye-catching finished result.

“Greg’s artwork flawlessly encapsulates the New Zealand culture, which is at the heart of the Chelsea brand. We are proud to partner with such a progressive artist who truly understands our vision and values, and who has managed to translate this into an exquisite piece of art”. She said.

Greg grew up a scones throw from the Chelsea Sugar factory and took inspiration from the natural beauty of the ocean and native bush that surround the building. The design evokes memories of long summers, our favourite Kiwi pass times and of course, the warm, rich colour of Golden Syrup.

The Golden Syrup Tin has been a staple in every keen baker’s pantry since 1884, and has lent its smooth texture and caramel flavours to fudges, puddings and biscuits all over New Zealand.

Whether you are a perfectionist, social, creative or pleasure baker, no matter the style or reason, the original golden syrup recipe ensures quality baking, every time.

This second tin in the collectors’ series is sure to become a Kiwi icon and remain in people’s homes as a piece of art, well after the last drop is gone.

Last year’s design derived from the early 1900s Golden Syrup tin and was an instant classic.

Continuing this creative collaboration, Greg has coined a series of art prints also inspired by Chelsea Golden Syrup, which will be displayed in a selection of prestigious galleries throughout the county.

The second Collector’s Tin will be available for a limited time from late October, at supermarkets nationwide.

Ends.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Tubes: Tasman Global Access Cable Goes Live

Spark, Vodafone and Telstra have today announced the Tasman Global Access (TGA) cable is officially in service and ready to carry vast quantities of Internet traffic between New Zealand and the world. More>>

ALSO:

Theresa Does: Brexit Letter Sees NZD Touch Week-High Vs GBP On Brexit

The New Zealand dollar rose to a week-high against the British pound and euro after UK Prime Minister Theresa May officially triggered Britain's exit from the European Union. More>>

ALSO:

Statistics: Business Research And Development Up 29 Percent

Computer services and machinery manufacturing firms led the way in an almost 30 percent lift in business spending on research and development (R&D) in 2016, Stats NZ said today. Businesses spent $1.6 billion on R&D in 2016, up $356 million (29 percent) from 2014. More>>

ALSO:

China Shopping: NZ-China FTA Upgrade Agreed Among Slew Of New Deals

New Zealand Prime Minister Bill English and China Premier Li Keqiang signed off a series of cooperation deals spanning trade, customs, travel and climate change and confirmed commencement of official talks on an upgrade to the nine-year old free-trade agreement between the two countries. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news