Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Chelsea Sugar commissions Kiwi artist to design iconic tin

October 15, 2013

Chelsea Sugar commissions Kiwi artist to design iconic Golden Syrup Collectors’ Tin

The Finn Brothers, Marmite and cheese, gumboots and Swanndri - all iconic Kiwi partnerships.

Chelsea Sugar has established their own iconic union, partnering with celebrated local artist, Greg Straight to produce a piece of art for the second Golden Syrup collectors’ tin.

Greg was thrilled to be approached to put his own unique spin on a brand with such a long, rich history in New Zealand.

“Chelsea was completely happy for me to work from an open brief. They wanted a genuine piece of art. I have included recurring themes in my artwork so that it truly is my creation” says Greg Straight.

Greg’s vast portfolio boasts artworks for 2degrees, Tourism New Zealand and the latest issue of Remix Magazine, with his iconic Tiki design recently gracing the cover of Kia Ora magazine. His contemporary expression of the vibrant and unique Kiwi culture made him the perfect artist to capture the essence of the Chelsea brand and heritage.

Tracey McKay, NZ Sugar Senior Manager, is delighted with the eye-catching finished result.

“Greg’s artwork flawlessly encapsulates the New Zealand culture, which is at the heart of the Chelsea brand. We are proud to partner with such a progressive artist who truly understands our vision and values, and who has managed to translate this into an exquisite piece of art”. She said.

Greg grew up a scones throw from the Chelsea Sugar factory and took inspiration from the natural beauty of the ocean and native bush that surround the building. The design evokes memories of long summers, our favourite Kiwi pass times and of course, the warm, rich colour of Golden Syrup.

The Golden Syrup Tin has been a staple in every keen baker’s pantry since 1884, and has lent its smooth texture and caramel flavours to fudges, puddings and biscuits all over New Zealand.

Whether you are a perfectionist, social, creative or pleasure baker, no matter the style or reason, the original golden syrup recipe ensures quality baking, every time.

This second tin in the collectors’ series is sure to become a Kiwi icon and remain in people’s homes as a piece of art, well after the last drop is gone.

Last year’s design derived from the early 1900s Golden Syrup tin and was an instant classic.

Continuing this creative collaboration, Greg has coined a series of art prints also inspired by Chelsea Golden Syrup, which will be displayed in a selection of prestigious galleries throughout the county.

The second Collector’s Tin will be available for a limited time from late October, at supermarkets nationwide.

Ends.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Houses (& Tobacco) Lead Inflation: CPI Up 0.3% In March Quarter

The consumers price index (CPI) rose 0.3 percent in the March 2014 quarter, Statistics New Zealand said today. Higher tobacco and housing prices were partly countered by seasonally cheaper international air fares, vegetables, and package holidays. More>>

ALSO:

Notoriously Reliable Predictions: Budget To Show Rise In Full-Time Income To 2018: English

This year’s Budget will forecast wage increases through to 2018 amounting to a $10,500 a year increase in average full time earnings over six years to $62,200 a year, says Finance Minister Bill English in a speech urging voters not to “put all of this at risk” by changing the government. More>>

ALSO:

Prices Up, Volume Down: March NZ House Sales Drop 10% As Loan Curbs Bite

New Zealand house sales dropped 10 percent in March from a year earlier as the Reserve Bank’s restrictions on low-equity mortgages continue to weigh on sales of cheaper property. More>>

ALSO:

Scoop Business: Chorus To Appeal Copper Pricing Judgment

Chorus will appeal a High Court ruling upholding the Commerce Commission’s determination setting the regulated prices on the telecommunications network operator’s copper lines. More>>

ALSO:

Earlier:

Cars: Precautionary Recalls Announced For Toyota Vehicles

Toyota advises that a number of its New Zealand vehicles are affected by a series of precautionary global recalls. Toyota New Zealand General Manager Customer Services Spencer Morris stressed that the recalls are precautionary. More>>

ALSO:

'Gardening Club': Air Freight Cartel Nets Almost $12 Million In Penalties

The High Court in Auckland has today ordered Swiss company Kuehne + Nagel International AG to pay a penalty of $3.1 million plus costs for breaches of the Commerce Act. Kuehne + Nagel’s penalty brings the total penalties ordered in this case to $11.95 million ... More>>

ALSO:

Crown Accounts: Revenue Below Projections

Core Crown tax revenue has increased by $1.9 billion (or 5.0%) compared to the same time last year. However this was $1.1 billion less than expected and is reflected across most tax types, continuing the pattern of recent months. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news