Upcycling boutique relocates within the Grey Lynn community

October 14, 2013

FOR IMMEDIATE RELEASE

“Upcycling boutique relocates within the Grey Lynn community”

Auckland, New Zealand

PRESS RELEASE - Born out of creative curiosity, a rule-breaking spirit and attitude, Lucy*Mae’d’s designs are an on-going practice of exploration. Lucy-Mae Goffe-Robertson began sewing and designing 10 years ago, when inspiration struck her.

“I was at university studying visual arts when I met the Bhutti fairies. These girls made their own clothes and did not follow trends or fashion rules. It was all about collecting things and making something out of them”.

As her studies in visual arts progressed, Lucy-Mae’s paintings became clothing. The self-taught designer began to sew what she saw, without the need of using patterns or instructions.

“I personally believe that patterns are very restricting because in a way you are telling yourself that you need to follow something rigidly. Without a pattern I am very much open to possibilities and I just go with the flow”.

Since her market days Lucy-Mae has remained true to the environment and sustainability. Through upcyling, the designer has realised how empowering being able to recreate trash into clothing or jewelry is.

“This is my world and I upcycle it and experiment based on what catches my fancy. I grew up shopping at markets and garage sales instead of malls and shops. Recreating from waste is important; I want to elevate the old into a new life. Old fabric and clothes carry a history and a past soul that needs to be honored. I want to treasure and honor by up-cycling these into new garments and that makes them unique and more beautiful.”

On the 18th of October, Lucy-Mae Goffe-Robertson will be relocating her eclectic boutique to a bigger space within Grey Lynn. Located at 602 Great North Road, the store will feature one-off Lucy*Mae'd designs, as well as her fabrics, cutting table, and sewing machines. At the studio boutique is where you will find her working on her experimental ideas while simultaneously championing sustainability, and naturally, inspiration

“I aspire to inspire and encourage others, as I am inspired by this conscious thought wave. Let's change the pace of fashion by upcycling and wear the soul on our sleeves”. 

Upcycling has been referred to as a more conscious way to do fashion that pioneers environmental change.

ENDS

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