Holiday parks have a spring in their step

Holiday parks have a spring in their step

Spring has sprung and holiday park owners are feeling chirpy, judging from the latest Holiday Parks Business Confidence Monitor.

The Holiday Parks Business Confidence Monitor for September/October shows confidence levels are at +73, indicating that 73% more respondents are currently optimistic than pessimistic. This is up a huge 24 points on the previous month and matches the highest index score recorded in March/April 2013.

The low point of +30 was recorded in June/July.

Business confidence for the next 12 months also increased by 11 points from August/September to +75.

The Holiday Parks Business Confidence Monitor, developed and managed by Angus & Associates*, surveys the Holiday Parks Association New Zealand’s (HAPNZ) 300 members.

HAPNZ Chief Executive Fergus Brown notes the survey results also show that demand is up, both for this month and the coming month. 37% of respondents felt that demand this month had increased, compared to the same month last year, and 38% expected demand to increase in the coming month.

“Interestingly, the domestic visitor market is believed by members to have had the biggest influence on both increased and decreased demand this month – suggesting that domestic visitors are important influencers of demand and that HAPNZ members are experiencing variable numbers of Kiwi visitors,” Mr Brown says.

* Angus & Associates is a premier supplier of marketing, research and strategic planning services. They are focused on delivering informed insights for a range of private and public sector clients, particularly within the tourism and leisure sectors.

Key facts:

The holiday park sector provides 38% of New Zealand’s commercial accommodation capacity and 20% of actual guest nights
In the past year holiday parks provided 6,325,431 guest nights
Guest nights to holiday parks are made up of approximately 32% international visitors and 68% domestic visitors
While staying at holiday parks guests contribute $733 million in direct expenditure to the local communities
Approximately $372 million (51%) of the expenditure is contributed by domestic travellers, with the balance of $362 million (49%) by international travellers

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