Follow Your Desire: Baileys unveils a stunning new look

Follow Your Desire

She’s tall, slim and stylish; modern, savvy and spirited. With a longer neck, slender shoulders and looking spectacular in glossy black and gold – she’ll certainly catch your eye. Alluring, with a feminine sense of style, and most of all, utterly delicious – Baileys’ new look is worth noticing.

The new Baileys bottle is launching in New Zealand this October and its more feminine shape makes it a real stand out. Baileys appeals to women in a special way, and the new distinctive black bottle will sing out to a new generation of progressive, savvy and spirited ladies.

The sleek new bottle embraces and celebrates the stylish and contemporary woman. It features a fresh interpretation of the iconic label, and new typography to complement the elegant new look. It’s no coincidence that the new Baileys bottle also fits perfectly into the fridge door, so it can be savoured at its best – smooth and cold.

For a moment of indulgence, follow your desire with a touch of Baileys from the new look bottle – delicious poured over ice cream, swirled through coffee or simply over ice.

The new Baileys Original Irish Cream bottle will be available in New Zealand stores in October, RRP $29.99 for 700ml bottle and $42.99 for 1L.

About Baileys
Baileys is a perfect marriage of fresh, premium Irish dairy cream, finest spirits, Irish whiskey and a proprietary recipe of chocolate flavours.

Over 80% of the raw ingredients and packaging used to make and present Baileys are sourced from the island of Ireland. The cream is fresh, dairy cream that comes from two dairy suppliers. The whiskey is a triple pot still blend, made to a proprietary specification and supplied from The Old Midleton Distillery, Co Cork. The sugar comes from sugar cane and sugar beet. The distinct style of Baileys is derived from a unique recipe of natural cocoa extracts, giving Baileys its chocolate character and essence.

275 million litres of fresh Irish milk are required annually to produce the fresh cream used in the manufacture of Baileys. 40,000 of the top-bred Irish dairy cows produce the daily cream requirement for Baileys, grazing on approximately 1500 selected and accredited Irish farms mainly on the east coast of Ireland.

Baileys is sold in 180 countries, wherever alcohol is legally consumed.

www.baileys.com

ENDS

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