Funbox brings its digital magic to the New Zealand market

Funbox brings its digital magic to the New Zealand market

Funbox, one of the world’s fastest growing independent digital trading houses, combining cutting-edge technology with a team of world-class analysts, has finally arrived in New Zealand.

A brandsafe, real-time media specialist, Funbox offers programmatic media buying and optimisation services across display, social, video and mobile platforms.

With a reputation for making big agency reach and results available to even boutique agencies, and gives added horsepower to the larger agency offerings with rich-media solutions.

Wout van Damme, CEO and founder of Funbox is pleased to be offering a global suite of solutions to a market looking for digital options.
“We’ve had our eye on New Zealand for some time now and have seen some really interesting growth in the global inventory on ad exchanges and via demand side platforms so it felt like the right time to commit properly to the New Zealand market.

“On top of that, we’ve been lucky enough to find the perfect guy to help us share Funbox with Kiwi agencies.”

Fronting the Auckland office as Funbox Sales Director is digital specialist Rodney Russell, who comes to Funbox with a broad background in digital media and online marketing, most recently with digital sales shop Komli.

Russell was impressed with the benefits Funbox can offer to businesses that have never been able to access such a level of sophistication before.

“I had a look at the capabilities and product suite that Funbox delivers, and just felt that I couldn’t turn down the opportunity to join such a dynamic business.
“I think the New Zealand market is crying out for an independent player in the programmatic and trading desk space – especially one that has the level of experience and expertise that Funbox has. Our guys have been in the programmatic ecosystem since 2009. There’s really not anybody in the Asia Pacific region who can compete with that.”
Russell explains why the Funbox approach is so different. “The programmatic media buying industry is rapidly evolving and is experiencing an influx of technology aimed at making media buying more effective and efficient. The technology is continuously changing, but technology alone is worthless.
“You still need a highly qualified and experienced team to maximise results through the use of technology. Funbox provides this team. We focus on the best aspects of real-time bidding and programmatic buying whilst adding in the one crucial element that most technology companies lack - the HUMAN element.

“It doesn’t matter how much everything automates, at the end of the day we’re anticipating how people - the people our clients are trying to reach – are going to behave, so to take the people out of the equation is silly.

“It’s when you bring the people and technology together that the magic happens.
“I believe the New Zealand market is hungry for an independent player in the trading desk and programmatic space. I also know from experience that the Kiwi agency market isn’t a bit big fan of Aussie companies doing the fly in, fly out thing, so I think it’s great that Funbox committed to a New Zealand presence from the get-go. You can’t become an integrated part of somebody’s team from across the ditch!

“We have great plans to grow the business here in New Zealand and help our clients deliver some amazing results on their campaigns.”

Funbox is also launching PremiumX – a programmatic rich media exchange designed to give agencies an end-to-end cross-platform suite of solutions in real time, which can be fully managed or self-serve. This flexibility has already attracted interest from several leading advertisers and publishers.
Alexx Cass, Head of Product for PremiumX (www.premiumx.com) is excited New Zealand can access this high-end option only a month after Australia. “We have a unique product with PremiumX as we have combined high impact rich media ads with the power of programmatic optimisation to find high quality audience engagement for our advertisers.

“We expect to see strong demand from advertisers who want guaranteed engagements with their brand instead of low impact display ads which may never be seen.”

All Funbox campaigns are powered by its proprietary brand safety technology, Advive (www.advive.com) to ensure only trusted inventory is exposed to a client’s content, creating a better yield on investment.

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