G-SHOCK to work with NZ hip-hop heavyweight, David Dallas
G-SHOCK announces collaboration with NZ hip-hop heavyweight, David Dallas
As David Dallas’ brand new album, ‘Falling Into Place’ drops today and hits number one on NZ iTunes, New Zealand’s biggest name in hip-hop has something else to be excited about – the launch of his very own collaboration timepiece with iconic streetwear brand, G-SHOCK; the DW5600DD-1D.
A G-SHOCK ambassador since 2009, the collaboration was perfect timing for both David Dallas and G-Shock. Based on the 5600 model that David wears every day, it is black in its design – a nod to his new album artwork featuring subtle gold detailing and the 'D dot' logo. Involving himself in every step of the design process, David ensured that any style queues were distinct and personal. Influenced by everything he wants in a watch, the 5600 model has been a faithful companion for the last 4 years, so for him, it was about accentuating what was already great about it.
With its rich history - most people can draw on a memory of G-Shock whilst growing up. For Dave it was of his brother returning home from working on an oil rig wearing the 6900 model – a highly sort after watch of the moment. He wanted one for himself, badly. His brother owned his because it was practical and could withstand the wear and tear on the rigs. Dave simply wanted it because it looked awesome. So after a long history with the brand, when the opportunity to collaborate was in front of him, there was no way he could say no.
Click here to see David Dallas run through his inspiration and design process for the David Dallas X G-SHOCK timepiece