Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Strong visitor arrivals delivered through spring

Strong visitor arrivals delivered through spring

The tourism industry is gearing up for what looks to be a strong summer season, with international arrivals released today showing maintained strength throughout spring.

Total visitor arrivals for the year ending September 2013 were up 2.9 per cent, year-on-year.

Holidaymakers continue to drive the growth in overall numbers, with September holiday arrivals up 16.4 per cent on the same month a year ago, bringing an additional 12,944 visitors to New Zealand for the month.

Tourism New Zealand CE Kevin Bowler noted holiday arrivals from all three of its tier one markets reported growth in September, with arrivals for the month from Australia up 4.3 per cent, China up 78.4 per cent and the USA up 10.6 per cent.

“The very strong growth seen in China arrivals occurred as travellers sought to take their holidays ahead of the new travel law which came into effect on 1 October.

The law effectively requires travel sellers in China to offer better quality, and thus more expensive, group tour packages both domestically and internationally.

“For the first two weeks of October, unofficial figures indicate a dramatic change in the Chinese visitor mix, with the anticipated decrease in short stay group visits and a rapid rise in the number of Chinese visitors travelling independently to New Zealand.

“We expect total visitor numbers from China to be softer in October, but that this decline will be temporary as the market mix shifts to a better quality experiences for visitors. Overall it is a positive development for New Zealand tourism, and fits with our strategy to increase the value of the Chinese market to New Zealand.

In September strong growth in holiday arrivals was also seen across Asian markets with Singapore up 55.2 per cent, Japan up 28.9 per cent and Korea up 27.0 per cent.

“This growth shows the important role of marketing and aviation competition in driving capacity and in turn arrivals. These markets have all seen increased promotion of New Zealand, with sharper airfares offered from competing airlines.”

Japan and Korean arrivals were also boosted by public holidays during the month encouraging many to take up airline promotional packages.

Holiday arrivals from the traditional long-haul markets maintained growth during the month, with Germany being the key performer with arrivals up 20.1 per cent. While total arrivals from the UK were down for the period, holiday arrivals maintained growth, up 6.7 per cent for the month.

“The long-staying German market is a consistent performer, with the growth seen during the month supporting our own research, with our September market research reporting the market’s preference for New Zealand at a high.”

The release of the latest version of TNZ’s 100% Middle-earth, 100% Pure New Zealand advertising campaign in September has seen new campaign activity underway across all key markets which will continue to support growth into summer.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Scoop Business: Embrace Falling Home Affordability, Says NZIER

Despair over the inability to afford a house is misplaced and should be embraced as an opportunity to invest in more wealth-creating activity, says the principal economist at the New Zealand Institute of Economic Research, Shamubeel Eaqub. More>>

Productivity Commission: NZ Regulation Not Keeping Pace

New Zealand regulators often have to work with out-of-date legislation, quality checks are under strain, and regulatory workers need better training and development. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news