Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ’s first life-sized Pinterest gets launched at The Base

21 October 2013

New Zealand’s first life-sized Pinterest gets launched at The Base

New Zealand’s largest shopping mall complex, The Base, brings social media into the real world by creating the country’s first real life Pinterest experience on November 15 and 16, 2013.

Pinterest is one of the fastest growing social networks online and currently is the third largest network behind Facebook and Twitter. For the first time in New Zealand, this virtual pinboard-style, photo-sharing site will become a virtual reality, allowing kiwis to discover, create and share everything they could want for the summer holidays on image boards, at The Base’s ‘My Real Life Pinterest’ interactive event.

“We are excited to launch My Real Life Pinterest for the first time in New Zealand, right here at The Base and engage with our public in a way that hasn’t been done before,” says Angela Young, marketing manager at The Base.

To truly celebrate the festive season, shoppers will be invited to pin down their summer Christmas wish list, make their very own larger-than-life pinboard inside the shopping complex and every Pinterest board created will give each shopper the chance to take home what they have pinned.

This one-off event is open to all shoppers and fashion enthusiasts around the country, with the challenge to pin down their summer holiday’s wish list in just 5 minutes.

Public can choose to pin the latest summer fashion, technology, homewear and other ‘must-haves’ from a large range of retailers current season collections.

‘My Real Life Pinterest’ will be a hybrid of real time and online social media interaction, including instant photo sharing of the Pinterest boards created by New Zealand public.

‘My Real Life Pinterest’ will launch on Friday 15 November from 10 – 6pm and Saturday 16 November from 10 – 6pm. More information on New Zealand’s first real life Pinterest created at The Base, will be available soon on www.pinterest.com/thebaseshopping, www.the-base.co.nz and www.te-awa.co.nz.

The Base
The Base Shopping Centre located in Te Rapa, on the northern entry to Hamilton City, is the flagship development for Tainui Group Holding’s and is New Zealand’s largest and most innovative retail and leisure day-out destination. As New Zealand’s only hybrid shopping complex, this award-winning centre is comprised of 190 stores, 3000 free carparks, 34 food outlets and 82,000 square metres of net lettable area.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Fairfax Moves To Create Modern Newsroom

Fairfax Media New Zealand continues its newsroom transformation this week, with a proposal to further organise its editorial operations into focused, local teams and specialist national topic areas. More>>

ALSO:

Dairy: Fonterra Forecast For 2015/16 Season

Fonterra Co-operative Group Limited has today reduced its forecast Farmgate Milk Price for the 2014/15 season to $4.40 per kgMS. Along with its previously announced forecast dividend range of 20-30 cents per share, the change amounts to a forecast ... More>>

ALSO:

BusinessDesk: SkyCity Lifts Minimum Convention Centre Investment To $430M

SkyCity Entertainment Group, the casino operator, has lifted the minimum it will invest in the Auckland International Convention Centre to $430 million and said total costs including land may be $450 million to $470 million. More>>

Statistics: Drop In Dairy Prices Leads Fall In Exports

Total goods exports fell $240 million (5.5 percent) to $4.2 billion in April 2015 compared with April 2014, Statistics New Zealand said today. More>>

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>


BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>

BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news