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NZ’s first life-sized Pinterest gets launched at The Base

21 October 2013

New Zealand’s first life-sized Pinterest gets launched at The Base

New Zealand’s largest shopping mall complex, The Base, brings social media into the real world by creating the country’s first real life Pinterest experience on November 15 and 16, 2013.

Pinterest is one of the fastest growing social networks online and currently is the third largest network behind Facebook and Twitter. For the first time in New Zealand, this virtual pinboard-style, photo-sharing site will become a virtual reality, allowing kiwis to discover, create and share everything they could want for the summer holidays on image boards, at The Base’s ‘My Real Life Pinterest’ interactive event.

“We are excited to launch My Real Life Pinterest for the first time in New Zealand, right here at The Base and engage with our public in a way that hasn’t been done before,” says Angela Young, marketing manager at The Base.

To truly celebrate the festive season, shoppers will be invited to pin down their summer Christmas wish list, make their very own larger-than-life pinboard inside the shopping complex and every Pinterest board created will give each shopper the chance to take home what they have pinned.

This one-off event is open to all shoppers and fashion enthusiasts around the country, with the challenge to pin down their summer holiday’s wish list in just 5 minutes.

Public can choose to pin the latest summer fashion, technology, homewear and other ‘must-haves’ from a large range of retailers current season collections.

‘My Real Life Pinterest’ will be a hybrid of real time and online social media interaction, including instant photo sharing of the Pinterest boards created by New Zealand public.

‘My Real Life Pinterest’ will launch on Friday 15 November from 10 – 6pm and Saturday 16 November from 10 – 6pm. More information on New Zealand’s first real life Pinterest created at The Base, will be available soon on www.pinterest.com/thebaseshopping, www.the-base.co.nz and www.te-awa.co.nz.

The Base
The Base Shopping Centre located in Te Rapa, on the northern entry to Hamilton City, is the flagship development for Tainui Group Holding’s and is New Zealand’s largest and most innovative retail and leisure day-out destination. As New Zealand’s only hybrid shopping complex, this award-winning centre is comprised of 190 stores, 3000 free carparks, 34 food outlets and 82,000 square metres of net lettable area.

ENDS

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