Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Aucklanders favour Stuff.co.nz

22 October 2013

More Aucklanders visit Stuff.co.nz than any other news website

The latest audience figures from Nielsen show that more Aucklanders are now reading Stuff.co.nz than any other new website. Fairfax Media group executive editor Sinead Boucher says this shows Aucklanders are looking for a national perspective in their news, and are now actively adding Stuff to their repertoire. “We’re excited that Aucklanders are now reading Stuff to such a degree. The rest of the country has long relied on us to provide the best, most up to date and entertaining news and information.”

Stuff’s unique audience for September in Auckland was 391,000 to the nzherald.co.nz’s 360,000 .

In addition to being the number one online news destination in each region, Stuff is the number one mobile news site .

“Ensuring we’re catering to the changing ways our audience wants to consume news is a huge focus for us,” says Acting Product Development Director Nigel Tutt. “We've made video, community and data journalism more prominent, with very favourable responses from our audience - of course this is underpinned by Fairfax's unparalleled breaking news coverage."

Stuff now leads the market in all key audience segments :
Stuff.co.nz - News & Information 1.4 million unique monthly viewers
Life & Style - 510,000 unique monthly viewers
Technology - 341,000 unique monthly viewers
Entertainment - 599,000 unique monthly viewers
Business - 568,000 unique monthly viewers
Food - 224,000 unique monthly viewers
Travel - 321,000 unique monthly viewers

The audience win in Auckland is complemented by Stuff winning a prestigious Online Journalism Award (OJA) at the annual awards ceremony in Atlanta. Stuff Nation, our digital community and user-generated content platform, won the Online Commentary award for medium size sites. Boucher says winning an award alongside well-known news brands such as the Washington Post, the Guardian and the New York Times is a fantastic achievement. “Stuff has always had an ethos of trying new things and developing new ways of connecting with its audience. It is a great credit to Stuff Nation’s editor Janine Fenwick and the whole team that we’ve achieved this award only one year after launch.”


Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Job Cutter Goes: Mark Weldon To Step Down As MediaWorks CEO

“When I joined MediaWorks in August 2014, I had a mandate to lead a significant change programme to bring the business back from receivership into a position where it could once again be a strong competitor in the market, with a sound and sustainable future. It was a big brief, laden with inherent challenges, but I took it in good faith and have dedicated myself fully to the goal since." More>>

ALSO:

Must Sell 20 Petrol Stations: Z Cleared To Buy Caltex Assets

Z Energy is allowed to buy the Caltex and Challenge! petrol station chains but must sell 19 of its retail sites and one truck-stop, the Commerce Commission has ruled in a split decision that acknowledges possible retail price coordination between fuel retailers occurs in some regions. More>>

ALSO:

Huntly: Genesis Extends Life Of Coal-Fuelled Power Station To 2022

Genesis Energy will keep its two coal and gas-fired units at Huntly Power Station operating until 2022, having previously said they'd be closed by 2018, after wringing a high price from other electricity generators who wanted to keep them as back-up. More>>

ALSO:

Dammed If You Do: Ruataniwha Irrigation Scheme Hits Farmer Uptake Targets

Enough Hawke's Bay farmers have signed up for water from the proposed Ruataniwha Water Storage Scheme for it to go ahead as long as a cornerstone institutional capital investor can be found to back it, its regional council promoter announced. More>>

ALSO:

Reserve Bank: OCR Stays At 2.25%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2.25 percent, in a decision traders had said could go either way, while predicting inflation will pick up as the slump in oil prices washes out of the data and capacity pressures start to build in the economy. More>>

ALSO:

Export Values Down: NZ Posts Biggest Annual Trade Deficit In 7 Years

New Zealand has recorded its biggest annual trade deficit since April 2009, reflecting weaker prices of agricultural commodities such as dairy products, beef and lamb, and increased imports of vehicles and machinery. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news