Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Aucklanders favour Stuff.co.nz

22 October 2013

More Aucklanders visit Stuff.co.nz than any other news website

The latest audience figures from Nielsen show that more Aucklanders are now reading Stuff.co.nz than any other new website. Fairfax Media group executive editor Sinead Boucher says this shows Aucklanders are looking for a national perspective in their news, and are now actively adding Stuff to their repertoire. “We’re excited that Aucklanders are now reading Stuff to such a degree. The rest of the country has long relied on us to provide the best, most up to date and entertaining news and information.”

Stuff’s unique audience for September in Auckland was 391,000 to the nzherald.co.nz’s 360,000 .

In addition to being the number one online news destination in each region, Stuff is the number one mobile news site .

“Ensuring we’re catering to the changing ways our audience wants to consume news is a huge focus for us,” says Acting Product Development Director Nigel Tutt. “We've made video, community and data journalism more prominent, with very favourable responses from our audience - of course this is underpinned by Fairfax's unparalleled breaking news coverage."

Stuff now leads the market in all key audience segments :
Stuff.co.nz - News & Information 1.4 million unique monthly viewers
Life & Style - 510,000 unique monthly viewers
Technology - 341,000 unique monthly viewers
Entertainment - 599,000 unique monthly viewers
Business - 568,000 unique monthly viewers
Food - 224,000 unique monthly viewers
Travel - 321,000 unique monthly viewers

The audience win in Auckland is complemented by Stuff winning a prestigious Online Journalism Award (OJA) at the annual awards ceremony in Atlanta. Stuff Nation, our digital community and user-generated content platform, won the Online Commentary award for medium size sites. Boucher says winning an award alongside well-known news brands such as the Washington Post, the Guardian and the New York Times is a fantastic achievement. “Stuff has always had an ethos of trying new things and developing new ways of connecting with its audience. It is a great credit to Stuff Nation’s editor Janine Fenwick and the whole team that we’ve achieved this award only one year after launch.”


Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news