Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


VMob Secures $4,000,000 Capital Injection

VMob Secures $4,000,000 Capital Injection

Auckland, Friday 1 November:VMob Group Limited (VML) has just successfully completed a capital raising of $4,000,000 to facilitate growth and fund the Company’s expansion into key global markets.

The capital raising was heavily over subscribed and was undertaken in both New Zealand and Australia. It was supported by five Australian institutions and one New Zealand institution as well as a significant number of high net worth investors, the majority of which are Australian based.

VMob Chairman Phil Norman said he was delighted with not just the level of interest but also the stature of both the institutional investors and high net worth individuals.

Scott Bradley, VMob’s CEO, attributes this to two key contributing factors:

“Firstly, mobile marketing solutions that deliver personalisation leading to behavioural change and loyalty are the ‘Holy Grail’ for brands. Combine this with the uniqueness of our platform and the IP we have created and own makes us a very attractive proposition”.

“Secondly the available revenue to mobile solutions is significant and low hanging. We know print readership is plummeting,” says Bradley “which will result in revenue shifts away from this channel”.

In 2012 in the US, direct mail and catalogue spend in the US was $51.1 billion (Direct Marketing Association, 2012 Statistical Fact Book). It is logical, that just as search has eroded traditional print ad revenues, mobile solutions like VMob will quickly plunder traditional direct mail and catalogue revenues.

“The accountability and effectiveness that VMob and digital platforms have over newspaper and catalogues or printed coupons is un-contestable,’’ argues Bradley.

“VMob uses mobile to increase sales for bricks and mortar retailers and it’s that simple”, says Bradley.

“We do it by ensuring they have more customers in store more often and, most importantly, it’s measurable and directly attributable to our activity, delivering genuine return on investment.”


**ENDS**

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Fruitful Endeavours: Kiwifruit Exports Reach Record Levels

In June 2016, kiwifruit exports rose $105 million (47 percent) from June 2015 to reach $331 million, Statistics New Zealand said today. Overall, goods exports rose $109 million (2.6 percent) in June 2016 (to $4.3 billion). More>>

ALSO:

Economic Update: RBNZ Says Rate Cut Seems Likely

The Reserve Bank will likely cut interest rates further as a persistently strong kiwi dollar makes it difficult for the bank to meet its inflation target, it said. The local currency fell. More>>

ALSO:

House Price Action Plan: RBNZ Signals National Lending Restrictions

The central bank wants to cap bank lending to property investors with a deposit of less than 40 percent at 5 percent and restore the 10 percent limit for owner-occupiers wanting to take out a mortgage with a deposit of less than 20 percent, according to a consultation paper released today. More>>

ALSO:

Sparks Fly: Gordon Campbell On China Steel Dumping Allegations

No doubt, officials on the China desk at MFAT have prided themselves on fashioning a niche position for New Zealand right in between the US and China – and leveraging off both of them! Well, as the Aussies would say, of MFAT: tell ‘em they’re dreaming. More>>

ALSO:

Loan Sharks: Finance Companies Found Guilty Of Breaching Fair Trading Act

Finance companies Budget Loans and Evolution Finance, run by former 1980s corporate high-flyer Allan Hawkins, have been found guilty of 106 charges of breaching the Fair Trading Act for misleading 21 borrowers while enforcing loan contracts. More>>

ALSO:

Post Panama Papers: Govt To Adopt Shewan's Foreign Trust Recommendations

The government will adopt all of the recommendations from former PwC chairman John Shewan to increase disclosure and introduce a register for foreign trusts with new legislation to be introduced next month. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news