Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


70’s fashion icon comeback - bringing back Bata Bullets!

70’s fashion icon comeback - bringing back Bata Bullets!


Click for big version.

Wellington based company Bata New Zealand is bringing back that staple fashion item of the 70’s, the Bata Bullet.

Ten million pairs of the casual shoes were sold in New Zealand in their heyday and Bata Operations Manager Tony Harmer says there is a growing call from young people to be able to buy them again.

“We are re launching Bata Bullets because everywhere we go we are being asked to bring them back. The demand has been getting greater and greater. Young people today are very much into the retro look.

“We started a Facebook page to gauge the public’s interest and the overwhelming response has been ‘yes, please bring Bata Bullets back!’

The 70’s fashion iconic shoes were Bata’s biggest seller.

“I used to work on the Bata Bullet machines in Wellington and they were working flat out 24 hours a day to keep up with demand. We stopped making them about 27 years ago. The old advertising campaign, which is held in the National Archives, had the catch cry “Hat, Shirt, Bata Bullets!’ and so many people still remember that.”

Mr Harmer says the re launched Bata Bullets will initially come in the original style and in the initial colours will be white, navy, black, all black and grey. Other styles and colours may follow, depending on how successful the first sales are.

“It feels fantastic to bring back Bata Bullets, it really does,” says Mr Harmer. “I used to wear them myself. My mother used to work on the machines and she would buy seconds at only 50 cents a pair for me. I had all the styles and all the colours.”

The new Bata Bullets will be made out of rubber instead of PVC and will have better durability, slip resistance and more comfortable inner soles.

“We are very excited about re launching what was once our best seller and look forward to Bata Bullets once again becoming a household name.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news