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70’s fashion icon comeback - bringing back Bata Bullets!

70’s fashion icon comeback - bringing back Bata Bullets!


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Wellington based company Bata New Zealand is bringing back that staple fashion item of the 70’s, the Bata Bullet.

Ten million pairs of the casual shoes were sold in New Zealand in their heyday and Bata Operations Manager Tony Harmer says there is a growing call from young people to be able to buy them again.

“We are re launching Bata Bullets because everywhere we go we are being asked to bring them back. The demand has been getting greater and greater. Young people today are very much into the retro look.

“We started a Facebook page to gauge the public’s interest and the overwhelming response has been ‘yes, please bring Bata Bullets back!’

The 70’s fashion iconic shoes were Bata’s biggest seller.

“I used to work on the Bata Bullet machines in Wellington and they were working flat out 24 hours a day to keep up with demand. We stopped making them about 27 years ago. The old advertising campaign, which is held in the National Archives, had the catch cry “Hat, Shirt, Bata Bullets!’ and so many people still remember that.”

Mr Harmer says the re launched Bata Bullets will initially come in the original style and in the initial colours will be white, navy, black, all black and grey. Other styles and colours may follow, depending on how successful the first sales are.

“It feels fantastic to bring back Bata Bullets, it really does,” says Mr Harmer. “I used to wear them myself. My mother used to work on the machines and she would buy seconds at only 50 cents a pair for me. I had all the styles and all the colours.”

The new Bata Bullets will be made out of rubber instead of PVC and will have better durability, slip resistance and more comfortable inner soles.

“We are very excited about re launching what was once our best seller and look forward to Bata Bullets once again becoming a household name.”

ENDS

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