Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Pump-Cam takes user-generated content to a new level

Immediate release
18 November, 2013

Pump-Cam takes user-generated content to a new level


Saatchi & Saatchi NZ, Coca-Cola Amatil (NZ) Ltd and Pump, New Zealand’s number one selling bottled water brand, have devised a new way to capture user-generated content showcasing how Pump drinkers grab life.

Pump-Cam, the clever filming device behind Pump’s new ‘Grab Life by the Bottle’ campaign, is designed to capture the everyday adventures of Kiwi Pump drinkers using a hand-held, acrylic camera mount for an iPhone and a Pump water bottle.

The Pump-Cam is easy to use and hold, and ensures user-generated content is filmed at a consistent distance from the person drinking. The result is high-quality, ready-to-use video footage.

Pump-Cam is being launched in the new ‘Grab Life by the Bottle’ campaign where Pump is giving its drinkers the chance to get their hands on the device to record Pump moments in interesting everyday lifestyle situations: on the surfboard, the dance floor, at their desk, or in the gym.

As well as being in with a chance to feature in the upcoming TVCs as part of the on-going campaign, Pump is offering prizes for the most creative footage.

Wendy Rayner, General Manager of Marketing at Coca-Cola Amatil NZ says the Pump-Cam perfectly illustrates what happens when Kiwis have Pump in their hands.

“Our drinkers lead busy lives. Pump is like a companion, always with them wherever they go. With Pump in their hands they feel they are making the most of every day.”

“What better way to bring this to life, real people using Pump, in their own way, enjoying life” Rayner says.

Nathan Cooper, Creative Director at Saatchi & Saatchi NZ says: “There’s a growing interest in people filming themselves in dynamic contexts so they can let the world know what they are doing. Pump drinkers are ambitious, and always seeking new challenges. The Pump-Cam gives passionate drinkers a chance to show how with Pump, they’re up for anything.”

“We’re looking for footage that blows us away. Interesting situations, stand-out moments, creative filming styles. The more creative they are, the more chance Kiwi Pump fans will have to be in the TV spots, and win prizes,” Cooper says.

The ‘Grab Life by the Bottle’ campaign launched with a 30-second TVC on 17 November, asking for Pump fans to submit ideas of how they will grab life by the bottle. Those selected will be sent a Pump-Cam to use to submit their video content. The best entries will be uploaded to the gallery on You Tube and the best footage included in the TVCs.

The campaign will also include online video, Facebook activity, outdoor and a summer-long radio promotion.

30-second TV ad: https://www.youtube.com/watch?v=pvARvhFK_EE&feature=c4-overview-vl&list=PLmO-Q1rH4LWf_7XlME1MvQnTEtva1f8XS
Project intro: https://www.youtube.com/watch?v=K6e2sTM_2uI


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Sky City : Auckland Convention Centre Cost Jumps By A Fifth

SkyCity Entertainment Group, the casino and hotel operator, is in talks with the government on how to fund the increased cost of as much as $130 million to build an international convention centre in downtown Auckland, with further gambling concessions ruled out. The Auckland-based company has increased its estimate to build the centre to between $470 million and $530 million as the construction boom across the country drives up building costs and design changes add to the bill.
More>>

ALSO:

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news