Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Pump-Cam takes user-generated content to a new level

Immediate release
18 November, 2013

Pump-Cam takes user-generated content to a new level


Saatchi & Saatchi NZ, Coca-Cola Amatil (NZ) Ltd and Pump, New Zealand’s number one selling bottled water brand, have devised a new way to capture user-generated content showcasing how Pump drinkers grab life.

Pump-Cam, the clever filming device behind Pump’s new ‘Grab Life by the Bottle’ campaign, is designed to capture the everyday adventures of Kiwi Pump drinkers using a hand-held, acrylic camera mount for an iPhone and a Pump water bottle.

The Pump-Cam is easy to use and hold, and ensures user-generated content is filmed at a consistent distance from the person drinking. The result is high-quality, ready-to-use video footage.

Pump-Cam is being launched in the new ‘Grab Life by the Bottle’ campaign where Pump is giving its drinkers the chance to get their hands on the device to record Pump moments in interesting everyday lifestyle situations: on the surfboard, the dance floor, at their desk, or in the gym.

As well as being in with a chance to feature in the upcoming TVCs as part of the on-going campaign, Pump is offering prizes for the most creative footage.

Wendy Rayner, General Manager of Marketing at Coca-Cola Amatil NZ says the Pump-Cam perfectly illustrates what happens when Kiwis have Pump in their hands.

“Our drinkers lead busy lives. Pump is like a companion, always with them wherever they go. With Pump in their hands they feel they are making the most of every day.”

“What better way to bring this to life, real people using Pump, in their own way, enjoying life” Rayner says.

Nathan Cooper, Creative Director at Saatchi & Saatchi NZ says: “There’s a growing interest in people filming themselves in dynamic contexts so they can let the world know what they are doing. Pump drinkers are ambitious, and always seeking new challenges. The Pump-Cam gives passionate drinkers a chance to show how with Pump, they’re up for anything.”

“We’re looking for footage that blows us away. Interesting situations, stand-out moments, creative filming styles. The more creative they are, the more chance Kiwi Pump fans will have to be in the TV spots, and win prizes,” Cooper says.

The ‘Grab Life by the Bottle’ campaign launched with a 30-second TVC on 17 November, asking for Pump fans to submit ideas of how they will grab life by the bottle. Those selected will be sent a Pump-Cam to use to submit their video content. The best entries will be uploaded to the gallery on You Tube and the best footage included in the TVCs.

The campaign will also include online video, Facebook activity, outdoor and a summer-long radio promotion.

30-second TV ad: https://www.youtube.com/watch?v=pvARvhFK_EE&feature=c4-overview-vl&list=PLmO-Q1rH4LWf_7XlME1MvQnTEtva1f8XS
Project intro: https://www.youtube.com/watch?v=K6e2sTM_2uI


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Industrial Action: Stats NZ Throwing Public Money Away Duplicating Data

The Public Service Association (PSA) says Statistics NZ are throwing money away by collecting the same data twice for official statistics such as the Consumer Price Index... As part of the ongoing industrial action, field interviewers who are PSA members are continuing to collect data, but are not sending it through to Statistics NZ. More>>

ALSO:

Other Stats:

Space: Rosetta's 'Philae' Makes Historic First Landing On A Comet

After more than a decade traveling through space, a robotic lander built by the European Space Agency has made the first-ever soft landing of a spacecraft on a comet. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news