Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Nespresso announces a new brand platform

Nespresso announces a new brand platform: “There is pure pleasure inside”

Featured in latest TVC with Brand Ambassador George Clooney now joined by Matt Damon

Nespresso, in partnership with Google and its YouTube social network, have launched a unique, new brand platform featuring George Clooney and Matt Damon.

For the first time, viewers will be delighted to learn that Academy Award winning screenwriter, actor and friend, Matt Damon, accompanies long-standing Nespresso Brand Ambassador George Clooney in a series of humorous scenes for the latest TVC, launching in New Zealand on 24th November. On working with Nespresso, Damon commented, “I like the product and I drink Nespresso and then, I like George Clooney a lot.”

The TVC extends to the digital world where viewers can uncover exclusive film excerpts of Clooney in action as a member of the newly founded Nespresso Sustainability Advisory Board as a part of the launch from the 21st November 2013. This never-before-seen footage of Clooney discussing Nespresso’s sustainability initiatives can be discovered on the newly designed, Nespresso channel http://www.youtube.com/user/nespresso/whatelse. When launching the new footage of Clooney, the channel will also provide a cleaner, highly accessible and more personalised user experience for Nespresso Club Members, YouTube followers and online viewers.

“This partnership with our ambassadors is not just about a TV campaign,” said Jean-Marc Duvoisin, CEO of Nestlé Nespresso S.A. “This leap forward in our brand strategy is about giving coffee lovers the chance to embark on their own voyage of discovery into the world of Nespresso via a unique innovative digital platform, where they are free to create their own, personally-tailored experience.”

Matt Brittin, VP Google Northern Europe and global sponsor of Nestlé relationship said, “Nespresso is a pilot participant of our Brand Partner Program, where brands think and act like content creators to leverage the full power of their YouTube channel. Nespresso is a global brand with fantastic consumer love that we are already working with to create the next generation of branded-content. Stay tuned for great things in the near future.”

Country Manager for Nespresso New Zealand, Guillaume Chesneau says “New Zealand Club Members are extremely passionate about their coffee, its quality, sourcing and sustainability. We’re delighted to be able to share more of the Nespresso story through this new digital platform”.

In the new TVC footage launching 24th November by award-winning director Grant Heslov, we see Clooney being snubbed by an attractive female in preference for her Nespresso coffee moment. This instant is the moment, which depicts the story of the Nespresso coffee experience as a private indulgence, which should never be tampered with, disrupted or compromised.

About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and worldwide reference for highest-quality premium portioned coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 8,300 employees. In 2012, the company operated a global retail network of over 300 exclusive boutiques, opening its eleventh boutique in Australia late last year. The genuine Nespresso aluminum capsule is infinitely recyclable. Nespresso has introduced recycling collection points in every major Australian capital city with the Nespresso Boutiques as the first link in the chain. The company has partnered with a local recycling facility to recycle not only the aluminium but also the coffee grounds contained in each capsule. For more information, visit the Nestlé Nespresso corporate website: www.nestle-nespresso.com

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news