Nespresso announces a new brand platform
Nespresso announces a new brand platform: “There is pure pleasure inside”
Featured in latest TVC with Brand Ambassador George Clooney now joined by Matt Damon
Nespresso, in partnership with Google and its YouTube social network, have launched a unique, new brand platform featuring George Clooney and Matt Damon.
For the first time, viewers will be delighted to learn that Academy Award winning screenwriter, actor and friend, Matt Damon, accompanies long-standing Nespresso Brand Ambassador George Clooney in a series of humorous scenes for the latest TVC, launching in New Zealand on 24th November. On working with Nespresso, Damon commented, “I like the product and I drink Nespresso and then, I like George Clooney a lot.”
The TVC extends to the digital world where viewers can uncover exclusive film excerpts of Clooney in action as a member of the newly founded Nespresso Sustainability Advisory Board as a part of the launch from the 21st November 2013. This never-before-seen footage of Clooney discussing Nespresso’s sustainability initiatives can be discovered on the newly designed, Nespresso channel http://www.youtube.com/user/nespresso/whatelse. When launching the new footage of Clooney, the channel will also provide a cleaner, highly accessible and more personalised user experience for Nespresso Club Members, YouTube followers and online viewers.
“This partnership with our ambassadors is not just about a TV campaign,” said Jean-Marc Duvoisin, CEO of Nestlé Nespresso S.A. “This leap forward in our brand strategy is about giving coffee lovers the chance to embark on their own voyage of discovery into the world of Nespresso via a unique innovative digital platform, where they are free to create their own, personally-tailored experience.”
Matt Brittin, VP Google Northern Europe and global sponsor of Nestlé relationship said, “Nespresso is a pilot participant of our Brand Partner Program, where brands think and act like content creators to leverage the full power of their YouTube channel. Nespresso is a global brand with fantastic consumer love that we are already working with to create the next generation of branded-content. Stay tuned for great things in the near future.”
Country Manager for Nespresso New Zealand, Guillaume Chesneau says “New Zealand Club Members are extremely passionate about their coffee, its quality, sourcing and sustainability. We’re delighted to be able to share more of the Nespresso story through this new digital platform”.
In the new TVC footage launching 24th November by award-winning director Grant Heslov, we see Clooney being snubbed by an attractive female in preference for her Nespresso coffee moment. This instant is the moment, which depicts the story of the Nespresso coffee experience as a private indulgence, which should never be tampered with, disrupted or compromised.
Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and worldwide reference for highest-quality premium portioned coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 8,300 employees. In 2012, the company operated a global retail network of over 300 exclusive boutiques, opening its eleventh boutique in Australia late last year. The genuine Nespresso aluminum capsule is infinitely recyclable. Nespresso has introduced recycling collection points in every major Australian capital city with the Nespresso Boutiques as the first link in the chain. The company has partnered with a local recycling facility to recycle not only the aluminium but also the coffee grounds contained in each capsule. For more information, visit the Nestlé Nespresso corporate website: www.nestle-nespresso.com