Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Australian competition website launches in New Zealand

Australian competition website launches in New Zealand

( Successful Australian competitions website, , has launched a New Zealand platform, . The move into the New Zealand market comes off the back of the website’s major success in Australia after launching there just last year.

In Australia, the site has grown rapidly with brands and businesses of all sizes embracing the online marketing concept, with many choosing to assign advertising spend to strategic web-based competitions as a way to boost audience engagement and traffic to their respective websites. and now,, catalogue a range of companies who are offering competitions and interactive online activities open to the general public, making it easy for users to peruse the offerings of a wide number of companies on one platform. These companies promote their competitions on the platform to reach the broad, captive audience of new and regular visitors to the site. staff work with their clients to develop strategic campaigns based around competitions which they run throughout the year. Co-Founder, Alessandro Chisari, says the website offers new businesses insights into various niche demographics’ online behaviours, which helps these businesses move into untapped markets and target new audiences. had previously purchased the NZ domain name planning to launch there when the time was right. Chisari said their success in Australia convinced them to push ahead. “Having established strong relationships with suppliers and partners here that also deal in the NZ space,” he says, “the timing is now ideal to enter the market.”

Australia leads the world in internet usage per capita, and the local business community have embraced the online competition model as more cost effective and measurable than traditional advertising. Australian companies are working with to use technology to leverage or establish their brand awareness, and harness the power of the internet. The benefits range from generating leads, to driving large numbers of traffic online and offline, engage and delight customers, generate a fan base, subscribers or collect consumer generated content. The ROI has proven to be enormous for some, and Chisari believes this trend will continue in New Zealand.

Breaking new ground, will offer existing clients access to audiences across the Tasman. Alessandro hopes this launch will not only build on what they can offer their existing clients, but establish its own success in NZ. “Australia has proven such a successful market for us that we would really like to offer New Zealand an easy and fun platform to enter competitions and win prizes,” he says. “Many companies discount expansion into New Zealand, as it is seen in the business community as a small portion of their overall business but we disagree. In the online space, New Zealanders are equally progressive in their use of technology as Australians. We hope to replicate the same success we have achieved here.”

Chisari and his business partners will also launch sister-website at the same time as The group plan to continue their expansion with the launch of more websites in Singapore and the UK in 2014.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Interest Rates: Wheeler Hikes OCR To 3% On Inflationary Pressures, Eyes Kiwi

Reserve Bank governor Graeme Wheeler lifted the official cash rate for the second time in as many months, saying non-tradable inflationary pressures were "becoming apparent" in an economy that’s picking up pace and he's watching the impact of a strong kiwi dollar on import prices. More>>


Scoop Business: Equity Crowd Funding Carries Risks, High Failure Rate

Equity crowd funding, which became legal in New Zealand this month, comes with a high risk of failure based on figures showing existing forays into social capital have a success rate of less than 50 percent, one new entrant says. More>>


Scoop Business: NZ Migration Rises To 11-Year High In March

The country gained a seasonally adjusted 3,800 net new migrants in March, the most since February 2003, said Statistics New Zealand. A net 400 people left for Australia in March, down from 600 in February, according to seasonally adjusted figures. More>>


Hugh Pavletich: New Zealand’s Bubble Economy Is Vulnerable

The recent Forbes e-edition article by Jesse Colombo assesses the New Zealand economy “ 12 Reasons Why New Zealand's Economic Bubble Will End In Disaster ”, seems to have created quite a stir, creating extensive media coverage in New Zealand. More>>


Thursday Market Close: Genesis Debut Sparks Energy Rally

New Zealand stock rose after shares in the partially privatised Genesis Energy soared as much as 18 percent in its debut listing on the NZX, buoying other listed energy companies in the process. Meridian Energy, MightyRiverPower, Contact Energy and TrustPower paced gains. More>>


Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>


Get More From Scoop

Computer Power Plus
Search Scoop  
Powered by Vodafone
NZ independent news