Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Skyline Queenstown turns to jelly with launch of Jelly Belly

Skyline Queenstown turns to jelly with launch of Jelly Belly store

Skyline Queenstown gets a rush of sugar to the head when it opens a fun-filled Jelly Belly themed store next week (Monday December 9) in its elevated setting high above Queenstown.

The Jelly Belly store will be only the second in New Zealand and the latest addition to the Bob’s Peak complex offering visitors a world-class retail experience.

Skyline Queenstown has teamed up with Wilson Confectionary, Jelly Belly’s New Zealand distributor, to bring locals and visitors the unique, fun, family-friendly store, which follows the opening of the country’s first store at Skyline Rotorua.

Skyline Queenstown general manager Lyndon Thomas described the store as a “fun and fitting addition to the Skyline family”.

“The Jelly Belly store adds another string to our bow and we’re sure it’ll be a hit with our diverse customer mix,” said Mr Thomas.

“Jelly Belly is a global phenomenon known as a bright, energetic brand with heaps of life. It embodies exactly what Skyline is - a fun, interactive experience for people of all ages.

“Between Skyline Queenstown and Rotorua we’ll have the widest range of Jelly Beans in New Zealand and that’s a whole load of jelly beans. The team’s already excited about trying all the different flavours.”

Jelly Belly is renowned the world over for recreating famous pieces of artwork and iconic characters made out of Jelly Beans -- including the Mona Lisa, former US President Ronald Regan and many other US presidents, The Beatles, The Girl with the Pearl Earring and many other celebrities and world figures.

Wilson Confectionary business manager Dave Cunningham said he was “excited about the opportunity” to integrate the Jelly Belly brand with the iconic Skyline Queenstown location.

“The Jelly Belly store will be an interactive area with over 50 flavours of Jelly Beans and an entire wall of Pick 'n Mix beans to choose from,” he said.

“There’ll be 30 individual dispensing tubes of mini Jelly Belly packets for guests to enjoy along with packs ready to pick up and go.”

Visitors can buy gift packs to take home to family and friends or cherry-pick from the huge variety of flavours on offer to make their own Pick 'n Mix box.

“People of all ages can also take part in ‘Bean Boozled’ the popular Jelly Belly spinning wheel game where they could land on tasty flavours like popcorn, berry, peach or kiwifruit or some other less appetising flavours such as vomit, dog food or rotten eggs.”

“When they land on a certain flavour they have to eat the jelly bean, even if it’s one of the less favourable flavours.

“It all comes down to the luck of the spin. It’s a fitting game for Queenstown's adventure seeking visitors,” said Mr Cunningham.

Skyline has commissioned an Auckland-based artist to replicate two jelly bean wall art pieces which will be uncovered at the store opening featuring guest appearances from the Jelly Belly Bean Mascot and Skyline’s own Captain Gravity.

Over 18,000 individual Jelly Beans have been used in a special installation which will be on display in store permanently. One of Skyline’s Luge carts has been turned into a Jelly Belly masterpiece and staff have spent hours painstakingly gluing the brightly-coloured sweets to an actual luge cart.

“It’s a pretty exciting and iconic jelly bean sculpture. People will love it,” said Mr Thomas.

To celebrate the opening Skyline will be running a competition where with every purchase made people can win the grand prize of 10,000 Jelly Belly Beans by guessing how many beans are in a special container.

The store addition adds to the ever growing activities and products on offer at Skyline Queenstown following the launch of Stargazing tours, the Skyline Gondola Mountain Bike trail and the new Market Kitchen.


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Houses (& Tobacco) Lead Inflation: CPI Up 0.3% In March Quarter

The consumers price index (CPI) rose 0.3 percent in the March 2014 quarter, Statistics New Zealand said today. Higher tobacco and housing prices were partly countered by seasonally cheaper international air fares, vegetables, and package holidays. More>>

ALSO:

Notoriously Reliable Predictions: Budget To Show Rise In Full-Time Income To 2018: English

This year’s Budget will forecast wage increases through to 2018 amounting to a $10,500 a year increase in average full time earnings over six years to $62,200 a year, says Finance Minister Bill English in a speech urging voters not to “put all of this at risk” by changing the government. More>>

ALSO:

Prices Up, Volume Down: March NZ House Sales Drop 10% As Loan Curbs Bite

New Zealand house sales dropped 10 percent in March from a year earlier as the Reserve Bank’s restrictions on low-equity mortgages continue to weigh on sales of cheaper property. More>>

ALSO:

Scoop Business: Chorus To Appeal Copper Pricing Judgment

Chorus will appeal a High Court ruling upholding the Commerce Commission’s determination setting the regulated prices on the telecommunications network operator’s copper lines. More>>

ALSO:

Earlier:

Cars: Precautionary Recalls Announced For Toyota Vehicles

Toyota advises that a number of its New Zealand vehicles are affected by a series of precautionary global recalls. Toyota New Zealand General Manager Customer Services Spencer Morris stressed that the recalls are precautionary. More>>

ALSO:

'Gardening Club': Air Freight Cartel Nets Almost $12 Million In Penalties

The High Court in Auckland has today ordered Swiss company Kuehne + Nagel International AG to pay a penalty of $3.1 million plus costs for breaches of the Commerce Act. Kuehne + Nagel’s penalty brings the total penalties ordered in this case to $11.95 million ... More>>

ALSO:

Crown Accounts: Revenue Below Projections

Core Crown tax revenue has increased by $1.9 billion (or 5.0%) compared to the same time last year. However this was $1.1 billion less than expected and is reflected across most tax types, continuing the pattern of recent months. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news