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Mad Mex Turns up the Heat in Auckland!

For immediate release 9 December 2013

Mad Mex Turns up the Heat in Auckland!

Mad Mex Fresh Mexican Grill as arrived in Auckland with a flagship location on Fort Street. Today’s opening marks the third restaurant in New Zealand and the first in Auckland CBD. To celebrate, the Mad Mex-icans are running a 2 for 1 burritos promotion for lunch and dinner service this Friday the 13th, at the Fort Street location. Mad Mex opened its first NZ location in March at Lambton Quay to long queues of enthusiastic diners. On the back of this success in Wellington, the Mad Mex team opened a second restaurant in the Botany Town Centre last week and now this 3rd location in Auckland’s CBD today.

If you love fresh Hass Avocado guacamole with your burrito, chipotle chilli marinated pollo (chicken) in your soft tacos or roasted Mexican chilies in your salsa, Mad Mex is the fresh and healthy choice for you. Mad Mex has built a reputation on using only the freshest ingredients and authentic recipes using a variety of chilies imported from Mexico. The menu features traditional Mexican cooking methods and specializes in, slow roasted meats, black beans, and salsas made from scratch using fresh local produce.

Founder Clovis Young started Mad Mex in 2007 with the idea of producing the bold flavours of Mexico coupled with the health-conscience cuisine of California. Since then his idea has proven a success as demonstrated by several BRW Awards as the number one food retailer in Australia as well as opening more than 40 stores around Australia. NZ Master Franchise holder James Tucker has his goals set high and aims to replicate this success in New Zealand.

Both Young and Tucker are committed to introducing a new and exciting Mexican food option to New Zealand including a ‘naked burrito’, which is a traditional burrito served without the flour tortilla in a bowl. The focus on health at Mad Mex led to the idea of creating a nutritional calculator, which is accessible to everyone online at Customers are able to choose and customize their favorite dishes from the Mad Mex menu and the nutritional calculator then shows the calories, kilojoules, sugar, protein, fat and carbohydrates. This tool allows customers to tailor their meal to their specific tastes and nutritional requirements and reflects the Mad Mex belief in transparency and integrity in their products.

Come out and experience the bold and vibrant flavours of Mexico in a healthy way for yourself! Please visit us in The Botany Town Centre or on the corner of Fort Street and Fort Lane in the city. Mad Mex is open daily from 10:00 am until 10:00 pm! See you there amigos!


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