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Christmas Shoppers Plan Restraint
BNZ-Nine Rewards Consumer Trends Survey
Christmas Shoppers Plan
Restraint
A
full pdf copy of the BNZ-Nine Rewards Consumer Trends Survey
is attached and also loaded here.
Our monthly
survey of NZ consumers has found that a net 30% are
optimistic about the state of the economy in a year’s time
which is down just slightly from November’s net 35%
outcome. A high net 47% plan raising spending from November
but there is clearly a seasonal effect in play here. Asked
whether they intend spending more or less than last
Christmas a net 17% said that they plan spending less.
Retailers therefore should be cautious in their expectations
for sales this December.
The survey is made possible by Nine Rewards, an online market research panel of over 70,000 people in New Zealand. www.ninerewards.co.nz
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