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Mitsubishi’s Mirage lands award trifecta

Press Release: Mitsubishi’s Mirage lands award trifecta

Three different authorities have awarded Mitsubishi’s Mirage 5-door hatchback for its outstanding economy and efficiency.

Light business car of the year

Leading business magazine NZ Company Vehicle has chosen Mitsubishi Mirage as its 2013 “light business car of the year”.

Each year the magazine’s editorial team test-drives vehicles in eight business-purpose categories, then “seriously debates” their merits. The winners, they say, represent the best of the best in terms of design, ability, value for money and fitness for purpose.

“Mirage appealed for many reasons” said managing editor John Oxley. “It’s nimble and easy to park, with a fun-to-drive character. Mirage offers business buyers a well-priced, well-specified light car that adds safety and economy to compact car versatility”.

Mitsubishi’s head of sales and marketing strategy Daniel Cook said: “The magazine’s selection process is extremely robust, and businesses will take careful note, as will private buyers who are likely to be looking for similar benefits”.
Company Vehicle’s recognition completes a 2013 trifecta of awards for Mirage.
Australia’s “cheapest car to run” says auto club

The influential Royal Automobile Club of Victoria has declared Mirage Australia’s cheapest car to run. Their study calculated running costs over five years/75,000km: the Mirage ES (similar to New Zealand’s LS model) took the crown with a weekly cost lower than any other car tested.

The RACV found the car’s unprecedented fuel economy rating of 4.6 litres per 100 kilometres is making a big difference to motoring budgets.

Lowest ownership cost in category: Government report

A further significant recognition of Mitsubishi’s hatchback followed a meticulous assessment by the New Zealand Government procurement team.

In a long-running evaluation programme the agency scrutinised competitive vehicles in a number of categories to establish the total cost of ownership (TCO) of each, objective information that Government departments can use to get best value for money as well as the latest technology and safety features.

“The study found that in its category - ‘sub-compact petrol-powered auto hatchback’- Mirage LS has a lower TCO than any other vehicle assessed”, said Daniel Cook.

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